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November 2014
Article

Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California

By: Timothy Simcoe and Michael W. Toffel

We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details

Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Public Administration Industry; California

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09 Sep 2008
News

Building Green Classrooms

21 Sep 2012
Working Paper Summaries

Public Procurement and the Private Supply of Green Buildings

Keywords: by Timothy Simcoe & Michael W. Toffel

May 2009 (Revised October 2009)
Case

Verne Global: Building a Green Data Center in Iceland

Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the... View Details

Keywords: Buildings and Facilities; Business Startups; Marketing Strategy; Product Marketing; Sales; Environmental Sustainability; Pollutants; Green Technology Industry; Green Technology Industry; Iceland

22 Sep 2016
News

Building a Green Energy Grid

Green-energy entrepreneur Michael Skelly (MBA 1991) founded Houston-based Clean Line Energy in 2009 to tackle a critical challenge. “If you look at the wind-power equation,” he says, “you quickly see that transmitting energy long distances from rural wind farms to... View Details

March 2013 (Revised May 2013)
Case

Building Innovation at Terrapin Bright Green

By: Amy C. Edmondson, Sydney Ribot and Mary Saunders

Describes Terrapin Bright Green, an environmental consulting and strategic planning firm, and its approach for creating integrative, systematic solutions to green-building conundrums through consulting, research, and policy-related activities. Emphasis is placed on the... View Details

Keywords: Integrated Design; Entrepreneurs; Creative Industries; CONSULTING Firms; Energy; Design; Governance; Growth and Development; Innovation and Invention; Knowledge; Labor; Organizations; Problems and Challenges; Research; Strategy; Value; Consulting Industry; New York (city, NY)

2017
Book

Profits and Sustainability: A History of Green Entrepreneurship

By: Geoffrey Jones

This book explores whether profits and environmental sustainability are compatible through the lens of a global history of green entrepreneurship between the nineteenth century and today. It tells the story of the extraordinary and often eccentric men and women who... View Details

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March 2018 (Revised April 2018)
Case

Morgan Stanley: Building Long-Term Sustainability

By: Vikram S. Gandhi and Lynn Schenk

This case focuses on the 10-year journey of one of the world's largest global financial institutions developing a sustainability strategy and integrating it across all of its business units. The case provides a deep dive into the challenges and successes of trying to... View Details

Keywords: Finance; Sustainability; Green Bonds; ESG; Environmental Sustainability; Strategy; Business Units; Integration; Financial Institutions

December 2021
Case

Green Monday

By: José B. Alvarez, Billy Chan and Dawn H. Lau

This case describes the entrepreneurial journey of David Yeung, from campaigning for plant-based diets to building Green Monday, a purpose-driven business and an ecosystem based in Hong Kong comprising a retail platform, an alternative meat brand (“OmniPork”), a... View Details

Keywords: Agribusiness; Plant-Based Agribusiness; Social Enterprise; Entrepreneurship; Business Startups; Business Model; Mission and Purpose; Growth and Development Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Retail Industry; Hong Kong; China; Asia

27 Nov 2009
News

Green buildings rapidly evolving as best design standard

26 Mar 2015
News

Improving the environment through green spaces and commercial buildings

Daniel M. Gilbane (MBA 2005), senior vice president of Gilbane Building Co., a family-owned commercial construction company, is helping Houston become a greener city. “We in the commercial construction business have become much more aware... View Details

17 Nov 2022
Blog Post

Creating Emerging Markets Sustainability Series - The Future of Green Building

Creating Emerging Markets Sustainability Series – The Future of Green Building Cover image features Christoph Schiess (left) and Jim Damalas (right). Over the course of the 2022 UN Climate Change Conference... View Details

01 Sep 2011
News

Green Day

her yard. Interested in a “green” career post-HBS, she found it difficult to locate the alumni and networking opportunities that would provide a leg up on the job hunt, so she joined forces with Fishman to create an alumni organization to network, exchange ideas, and... View Details

Keywords: Julia Hanna;Sarah Auerbach; Agriculture; Manufacturing; Electric Power Generation, Transmission, Distribution; Utilities

09 May 2022
News

Green House

In the Observatory Hill neighborhood of Cambridge, Massachusetts, Betsy Harper (MBA 1984) has built an oxymoron: a brand-new, historic home. The recently completed structure combines traditional architecture and the latest in high-efficiency View Details

05 Mar 2020
News

Green Light

to the larger-scale model in the back left corner of the facility. In June 2018, Crop One won a bid to provide leafy greens to Emirates Airlines’ flight catering company, and it is in the midst of building a... View Details

Keywords: Dan Morrell; photographed by Scott Nobles

07 Sep 2021
News

Green House

five-bedroom, five-and-a-half-bath house matches its neighbors in the historic area; but in its construction, the building is an innovation—and a proof of concept that could ultimately spark a home-design revolution. A Passive House is... View Details

06 Jan 2012
Op-Ed

Where Green Corporate Ratings Fail

News Corporation—a multinational media conglomerate that includes BSKYB, Dow Jones, Fox News, 20th Century Fox and Star, among other units—announced earlier this year that it has become climate neutral, meaning that its operations have no net impact on global climate... View Details

Keywords: by Michael Toffel & Auden Schendler; Information; Publishing

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

emerging global problems with very long timelines and possibly irreversible effects," Reinhardt told the group. Strategies For a Green Business The debate on whether or how business should react has been "polarized and dominated... View Details

Keywords: by Martha Lagace

01 Dec 2006
News

Green as Gold

lighting, plumbing, and climate control. The interior walls are new; even the furniture is new.” Hamilton Hall is the first building on the HBS campus to obtain Leadership in Energy and Environmental Design (LEED) certification, the U.S.... View Details

Keywords: Paul Massari; Specialty Trade Contractors; Construction

08 Oct 2013
News

The Green Giant

involving green baby products when his partner interviewed for a job running The Nature Conservancy's Boston office. The partner returned from the interview saying he thought Roberts would be much better suited for the job. Roberts held... View Details

Keywords: Ralph Ranalli; World Wildlife Fund

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