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Publications

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    • All HBS Web  (243)
      • Faculty Publications  (36)

      Gender StereotypesRemove Gender Stereotypes →

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      • January 2025
      • Module Note

      Understanding and Addressing Gender Gaps

      By: Katherine Coffman
      This module provides a framework for students to analyze how gender stereotypes, through their impact on beliefs about others and beliefs about ourselves, contribute to gender gaps in the workplace. The module proceeds in three parts. First, through a case and an... View Details
      Keywords: Decisions; Gender; Leadership; Management Practices and Processes; Prejudice and Bias
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      Coffman, Katherine. "Understanding and Addressing Gender Gaps." Harvard Business School Module Note 925-021, January 2025.
      • January 2025
      • Article

      Reducing Prejudice with Counter-stereotypical AI

      By: Erik Hermann, Julian De Freitas and Stefano Puntoni
      Based on a review of relevant literature, we propose that the proliferation of AI with human-like and social features presents an unprecedented opportunity to address the underlying cognitive and affective drivers of prejudice. An approach informed by the psychology of... View Details
      Keywords: Prejudice and Bias; AI and Machine Learning; Interpersonal Communication; Social and Collaborative Networks
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      Hermann, Erik, Julian De Freitas, and Stefano Puntoni. "Reducing Prejudice with Counter-stereotypical AI." Consumer Psychology Review 8, no. 1 (January 2025): 75–86.
      • July 2024
      • Article

      A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior

      By: Katherine B. Coffman, Paola Ugalde Araya and Basit Zafar
      Many decisions—such as what educational or career path to pursue—are dynamic in nature, with individuals receiving feedback at one point in time and making decisions later. Using a controlled experiment, with two sessions one week apart, we analyze the dynamic effects... View Details
      Keywords: Feedback; Beliefs; Stereotypes; Self-assessment; Gender Gap; Gender; Equality and Inequality; Perception; Decision Choices and Conditions
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      Coffman, Katherine B., Paola Ugalde Araya, and Basit Zafar. "A (Dynamic) Investigation of Stereotypes, Belief-Updating, and Behavior." Economic Inquiry 62, no. 3 (July 2024): 957–983.
      • June 2024
      • Article

      Oral History and Business History in Emerging Markets

      By: Geoffrey Jones
      This article describes the motivation, structure and use of the Creating Emerging Markets (CEM) oral history-based project at the Harvard Business School. The project consists of lengthy interviews with business leaders from emerging markets. By June 2024 183... View Details
      Keywords: Emerging Economies; Oral History; Emerging Markets; Business History; Research
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      Jones, Geoffrey. "Oral History and Business History in Emerging Markets." Investigaciones de historia económica 20, no. 2 (June 2024): 1–4.
      • June 2024
      • Article

      Stereotypes and Belief Updating

      By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni
      We explore how feedback shapes, and perpetuates, gender gaps in self-assessments. Participants in our experiment take tests of their ability across different domains. We elicit their beliefs of their performance before and after feedback. We find that, even after the... View Details
      Keywords: Beliefs; Stereotypes; Self-assessment; Performance Evaluation; Gender; Cognition and Thinking; Perception; Knowledge Sharing
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      Coffman, Katherine B., Manuela Collis, and Leena Kulkarni. "Stereotypes and Belief Updating." Journal of the European Economic Association 22, no. 3 (June 2024): 1011–1054.
      • May–June 2024
      • Article

      Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

      By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
      Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
      Keywords: Prejudice and Bias; Gender; Training; Recruitment; Personal Development and Career
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      Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Organization Science 35, no. 3 (May–June 2024): 911–927.
      • April 2024
      • Article

      East-Central Europe: The Young and the Far-Right

      By: Laura Jakli
      East-Central Europe’s young adults are at an ideological crossroads. They are significantly more progressive on issues of gender equality and gay rights than prior generations. However, their social progressivism is not wholesale. 18–30 year olds in the European... View Details
      Keywords: Age; Public Opinion; Attitudes; Government and Politics; Europe
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      Jakli, Laura. "East-Central Europe: The Young and the Far-Right." Journal of Democracy 35, no. 2 (April 2024): 65–79.
      • 2025
      • Working Paper

      Choosing and Using Information in Evaluation Decisions

      By: Katherine Baldiga Coffman, Scott Kostyshak and Perihan O. Saygin
      We use a controlled experiment to study how information acquisition impacts candidate evaluations. We provide evaluators with group-level information on performance and the opportunity to acquire additional, individual-level performance information before making a... View Details
      Keywords: Discrimination; Beliefs; Stereotypes; Gender; Prejudice and Bias; Selection and Staffing; Performance Evaluation
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      Coffman, Katherine Baldiga, Scott Kostyshak, and Perihan O. Saygin. "Choosing and Using Information in Evaluation Decisions." Working Paper, February 2025.
      • 2023
      • Working Paper

      Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs

      By: Jacqueline N. Lane, Karim R. Lakhani and Roberto Fernandez
      Competence development in digital technologies, analytics, and artificial intelligence is increasingly important to all types of organizations and their workforce. Universities and corporations are investing heavily in developing training programs, at all tenure... View Details
      Keywords: STEM; Selection and Staffing; Gender; Prejudice and Bias; Training; Equality and Inequality; Competency and Skills
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      Lane, Jacqueline N., Karim R. Lakhani, and Roberto Fernandez. "Setting Gendered Expectations? Recruiter Outreach Bias in Online Tech Training Programs." Harvard Business School Working Paper, No. 23-066, April 2023. (Accepted by Organization Science.)
      • January 2023
      • Article

      Calculators for Women: When Identity-Based Appeals Backfire

      By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John
      From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details
      Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior
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      Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.
      • December 2022
      • Article

      The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance

      By: Alexandra C. Feldberg
      This multi-method study of managers in a grocery chain identifies a novel mechanism by which threats of gender stereotypes undermine women’s ability to be effective managers. I find that women managers face a task bind, a dilemma that managers experience as they try to... View Details
      Keywords: Gender Stereotypes; Gender; Managerial Roles; Performance Expectations
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      Feldberg, Alexandra C. "The Task Bind: Explaining Gender Differences in Managerial Tasks and Performance." Administrative Science Quarterly 67, no. 4 (December 2022): 1049–1092.
      • July 2022 (Revised January 2023)
      • Case

      Vicky Tsai and Tatcha: Confronting Stereotypes

      By: Geoffrey Jones and Veronica Tong
      Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details
      Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States
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      Jones, Geoffrey, and Veronica Tong. "Vicky Tsai and Tatcha: Confronting Stereotypes." Harvard Business School Case 323-007, July 2022. (Revised January 2023.)
      • 2022
      • Other Teaching and Training Material

      Organizational Behavior Reading: Managing Differences

      By: Robin Ely and Colleen Ammerman
      This reading provides principles and practices managers can draw upon to leverage differences in social identities - such as gender and race - to create more effective work relationships, teams, and organizations. The Essential Reading's first section draws upon... View Details
      Keywords: Diversity; Groups and Teams; Prejudice and Bias; Identity; Management Practices and Processes
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      Ely, Robin, and Colleen Ammerman. "Organizational Behavior Reading: Managing Differences." Core Curriculum Readings Series. Boston, MA: Harvard Business Publishing 8394, 2022.
      • Fall 2021
      • Article

      Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details
      Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.
      • September 2021
      • Article

      Gender Stereotypes in Deliberation and Team Decisions

      By: Katherine B. Coffman, Clio Bryant Flikkema and Olga Shurchkov
      We explore how groups deliberate and decide on ideas in an experiment with communication. We find that gender biases play a significant role in which group members are chosen to answer on behalf of the group. Conditional on the quality of their ideas, individuals are... View Details
      Keywords: Gender Differences; Stereotypes; Teams; Economic Experiments; Gender; Prejudice and Bias; Groups and Teams; Perception
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      Coffman, Katherine B., Clio Bryant Flikkema, and Olga Shurchkov. "Gender Stereotypes in Deliberation and Team Decisions." Games and Economic Behavior 129 (September 2021): 329–349.
      • 2021
      • Working Paper

      Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

      By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
      This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details
      Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
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      Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
      • July 2020
      • Teaching Plan

      Girls Who Code

      By: Brian Trelstad and Amy Klopfenstein
      This teaching plan serves as a supplement to HBS Case No. 320-055, “Girls Who Code.” Founded 2012 by former lawyer Reshma Saujani, Girls Who Code (GWC) offered coding education programs to middle- and high school-aged girls. The organization also sought to alter... View Details
      Keywords: Communication; Communication Strategy; Spoken Communication; Interpersonal Communication; Demographics; Age; Gender; Education; Curriculum and Courses; Learning; Middle School Education; Secondary Education; Leadership Style; Leadership; Social Enterprise; Nonprofit Organizations; Social Psychology; Attitudes; Behavior; Cognition and Thinking; Prejudice and Bias; Power and Influence; Identity; Social and Collaborative Networks; Motivation and Incentives; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Information Technology; Applications and Software; Education Industry; Technology Industry; North and Central America; United States
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      Trelstad, Brian, and Amy Klopfenstein. "Girls Who Code." Harvard Business School Teaching Plan 321-010, July 2020.
      • March 2020
      • Case

      Girls Who Code

      By: Brian Trelstad, Amy Klopfenstein and Olivia Hull
      In 2012, Reshma Saujani founded Girls Who Code (GWC) with the mission of closing the technology (tech) industry’s gender gap. While GWC offered coding education programs to middle- and high-school-aged girls, the organization also sought to alter cultural stereotypes... View Details
      Keywords: Coding; Gender Stereotypes; Information Technology; Gender; Education; Programs; Performance Effectiveness; Technology Industry; Information Technology Industry
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      Trelstad, Brian, Amy Klopfenstein, and Olivia Hull. "Girls Who Code." Harvard Business School Case 320-055, March 2020.
      • March 2019
      • Article

      Beliefs about Gender

      By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli and Andrei Shleifer
      We conduct laboratory experiments that explore how gender stereotypes shape beliefs about ability of oneself and others in different categories of knowledge. The data reveal two patterns. First, men’s and women’s beliefs about both oneself and others exceed observed... View Details
      Keywords: Performance Evaluation; Perspective; Prejudice and Bias; Gender
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      Bordalo, Pedro, Katherine Baldiga Coffman, Nicola Gennaioli, and Andrei Shleifer. "Beliefs about Gender." American Economic Review 109, no. 3 (March 2019): 739–773.
      • 2018
      • Article

      Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class

      By: Jacqueline N. Lane, Bruce Ankenman and Seyed Iravani
      As the service industry moves toward self-service, peer feedback serves a critical role in this shift for educational services. Peer feedback is a process by which students provide feedback to each other. One of its major benefits is that it enables students to become... View Details
      Keywords: Peer Review; Peer Feedback; STEM Education; Anonymity; Education; Gender; Education Industry
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      Lane, Jacqueline N., Bruce Ankenman, and Seyed Iravani. "Insight into Gender Differences in STEM: Evidence from Peer Reviews in an Engineering Class." Service Science 10, no. 4 (2018): 442–456.
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