Flywheel - Publications - Faculty & Research

2021
Other Unpublished Work

Powering the Innovation Flywheel in the Digital Era

By: Charles Gildehaus, David Allred, Euvin Naidoo and Anil Podduturi

January 2017
Case

SoulCycle

By: David Collis, Eric Van den Steen and Ashley Hartman

Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details

Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Sports Industry

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July 2021 (Revised September 2021)
Case

Sarah Robb O'Hagan: The Rocky Road of Passion

By: Jon M. Jachimowicz and Francesca Gino

In November 2018, Sarah Robb O’Hagan is reeling from an unceremonious exit as CEO of Flywheel, a chain of indoor cycling studios. In the past, Robb O’Hagan had led transformational change across companies throughout the sports and fitness industry, including as... View Details

Keywords: Personal Development and Career; Satisfaction; Decision Making; Problems and Challenges; Opportunities; Interests

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24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

who have "seen this movie before." They likely had no issue raising money and were selective on who their investors were and who sits on their board. They will know how to get the flywheel moving incited by past mistakes or... View Details

Keywords: by Julia B. Austin

Publications