Publications

03 Dec 2018
Research & Ideas

How Companies Can Increase Market Rewards for Sustainability Efforts

flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details

Keywords: by Rachel Layne

June 18, 2019
Article

Research: Investors Reward Companies That Talk Up Their Digital Initiatives

By: Suraj Srinivasan and Wilbur Chen

A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details

Keywords: Digital Technologies; Disclosure; Investment; Performance Improvement

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17 Dec 2001
Research & Ideas

Risks and Rewards of the Intrapreneur

the company, tap into management skills, leverage existing technologies, and use existing compensation and HR functions. But while you are protected from failure, your upside—especially financial reward—is also usually less than what you... View Details

Keywords: by Sean Silverthorne

2025
Working Paper

Better Keep the Twenty Dollars: Incentivizing Innovation in Open Source

By: Annamaria Conti, Vansh Gupta, Jorge Guzman and Maria P. Roche

Open source is key to innovation yet is assumed to be done largely through intrinsic motivation. How can we incentivize it? In this paper, we examine the impact of a program providing monetary incentives to motivate innovators to contribute to open source. The Sponsors... View Details

Keywords: Open Source; Innovation; Incentives; Financial Rewards; Crowding Out; Open Source Distribution; Innovation and Invention; Motivation and Incentives; Technology Industry

December 2014
Article

No Margin, No Mission? A Field Experiment on Incentives for Public Services Delivery

By: Nava Ashraf, Oriana Bandiera and B. Kelsey Jack

A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field... View Details

Keywords: Incentives; Non-monetary Rewards; Intrinsic Motivation; Motivation and Incentives; Employees; Service Industry; Health Industry

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November 2003 (Revised August 2005)
Case

First Commonwealth Financial Corporation

By: Robert S. Kaplan

First Commonwealth Financial Corp., a financial institution in central and southwestern Pennsylvania, implemented the Balanced Scorecard for describing and implementing its new customer-focused strategy. Its founder and chairman decided that the Balanced Scorecard also... View Details

Keywords: Balanced Scorecard; Corporate Strategy; Customers; Corporate Governance; Governing and Advisory Boards; Customer Relationship Management; Executive Compensation; Financial Services Industry; Financial Services Industry; Pennsylvania

2014
Other Unpublished Work

No Margin, No Mission? A Field Experiment on Incentives for Public Services Delivery

By: Nava Ashraf, Oriana Bandiera and Kelsey Jack

A substantial body of research investigates the effect of pay for performance in firms, yet less is known about the effect of non-financial rewards, especially in organizations that hire individuals to perform tasks with positive social spillovers. We conduct a field... View Details

Keywords: Incentives; Non-monetary Rewards; Intrinsic Motivation; Mission and Purpose; Social Enterprise; Motivation and Incentives

19 Mar 2014
Working Paper Summaries

The Use of Broker Votes to Reward Brokerage Firms’ and Their Analysts’ Research Activities

Keywords: by David A. Maber, Boris Groysberg & Paul M. Healy; Financial Services

04 May 2009
Research & Ideas

What’s Next for the Big Financial Brands

now close to worthless. It drags down Bank of America's brand every time it is mentioned in the same breath. The Merrill Lynch brand is unlikely to ever recover and Bank of America should drop it. Merrill Lynch was one of 25 financial... View Details

Keywords: by John Quelch; Financial Services; Financial Services

29 Sep 2008
Research & Ideas

Financial Crisis Caution Urged by Faculty Panel

Harvard Business School faculty members, looking at the U.S. financial crisis from a variety of disciplines, urged caution and prudent analysis in a recent panel discussion. The discussion titled "Turmoil on the Street: Fathoming the... View Details

Keywords: by Martha Lagace; Financial Services

21 Nov 2011
Lessons from the Classroom

The New Challenge of Leading Financial Firms

A worldwide economic crisis. Intense scrutiny from board members, customers, and government regulators. Expanding global markets. Public protests aimed squarely at your industry. Running a financial institution, never easy to begin with,... View Details

Keywords: by Carmen Nobel; Financial Services

08 Oct 2012
Research & Ideas

The Immigrants Who Built America’s Financial System

establishing the struggling young country's financial system. In The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants Forged a New Economy, Thomas McCraw, the Isidor Straus Professor of Business History Emeritus at... View Details

Keywords: by Julia Hanna; Financial Services; Financial Services

February 2020
Article

Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

By: Rachel Gershon, Cynthia Cryder and Leslie K. John

While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details

Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making

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June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Financial Services Industry; North America; United States

January 2017 (Revised January 2019)
Case

The Rise and Fall of Lehman Brothers

By: Stuart C. Gilson, Kristin Mugford and Sarah L. Abbott

With nearly $700 billion in assets, Lehman was the largest U.S. bankruptcy in history. In 2007, Lehman achieved record earnings of over $4 billion on revenues of $60 billion. By September 2008 the fourth largest investment bank in the world was bankrupt. How had a... View Details

27 Nov 2012
Working Paper Summaries

No Margin, No Mission? A Field Experiment on Incentives for Pro-Social Tasks

Keywords: by Nava Ashraf, Oriana Bandiera & Kelsey Jack

Article

Forgoing Earned Incentives to Signal Pure Motives

By: Erika L. Kirgios, Edward H. Chang, Emma E. Levine, Katherine L. Milkman and Judd B. Kessler

Policy makers, employers, and insurers often provide financial incentives to encourage citizens, employees, and customers to take actions that are good for them or for society (e.g., energy conservation, healthy living, safe driving). Although financial incentives are... View Details

Keywords: Incentives; Motivation Laundering; Self-signaling; Motivation and Incentives; Behavior; Perception

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October 2010 (Revised June 2014)
Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho

A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details

Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany