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  • 11 Dec 2014
  • News

Fashion's Retail Revolution

Áslaug Magnúsdóttir (MBA 2000) in the New York office of Tinker Tailor, her new online couture business. When HBS first turned a scholarly eye to retail in the early 20th century, department stores were king. Institutions like Filene’s... View Details
Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance
  • April 2021
  • Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein
In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details
Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada
Related
  • 14 Mar 2014
  • Blog Post

Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference

On the evening of Saturday, February 22, 2014 and all day Sunday, February 23, 2014, the Retail & Luxury Goods Club hosted a record number of nearly 400 students and professionals from Harvard and the surrounding community for its... View Details
Keywords: Consumer Products / Retail

    How Shein and Temu Conquered Fast Fashion

    The platforms Shein and Temu match consumer demand and factory output, bringing Chinese production to the rest of the world. The companies have remade fast fashion, but their pioneering approach has the potential to go far beyond retail by linking diverse small... View Details
    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
    Related
    • February 2019
    • Case

    Miroglio Fashion (A)

    By: Sunil Gupta and David Lane
    Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details
    Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Fashion Industry
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    • April 2005 (Revised May 2005)
    • Case

    Exel PLC--Supply Chain Management at Haus Mart

    By: Zeynep Ton and Steven C. Wheelwright
    Exel plc is a global third-party logistics provider, serving clients such as Home Depot, Dell, Unilever, and Marks & Spencer. Describes the range of activities Exel performs for its clients and the capabilities the company has developed. Exel traditionally focused on... View Details
    Keywords: Job Cuts and Outsourcing; Supply Chain Management; Logistics
    Related
    • May 2021 (Revised February 2024)
    • Teaching Note

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Ayelet Israeli and Jill Avery
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Retail Industry; Retail Industry; Retail Industry; Retail Industry; United States
    Related
    • 25 Jan 2022
    • Cold Call Podcast

    How Footwear Startup Allbirds is Decarbonizing Fashion

    Keywords: Re: Michael W. Toffel
    • August 2021 (Revised October 2024)
    • Case

    Allbirds: Decarbonizing Fashion

    By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu
    The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
    Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
    Related
    • April 2025
    • Supplement

    Allbirds: Decarbonizing Fashion PowerPoint Supplement

    By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
    The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
    Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
    Related
    • April 2025
    • Teaching Note

    Allbirds: Decarbonizing Fashion (A) and (B)

    By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
    Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
    Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Apparel and Accessories Industry; Fashion Industry; United States; California
    Related
    • 13 Mar 2017
    • Research & Ideas

    Hiding Products From Customers May Ultimately Boost Sales

    selling season may cause the customer to pass on buying a product that she really liked, only to find out that she doesn’t like any of the subsequent products either,” Ferreira says. Beyond flash sales and fast fashion, the research has... View Details
    Keywords: by Carmen Nobel; Retail; Retail
    • Web

    Podcast - Business & Environment

    IKEA is embedding circularity throughout its business model. She discusses how IKEA is redesigning iconic products like the Billy bookcase to make them easier to disassemble and repair, how secondhand retail pilot programs at IKEA stores... View Details
    • 19 Jan 2023
    • Research & Ideas

    What Makes Employees Trust (vs. Second-Guess) AI?

    from retailers and hospitals to financial firms, as they decide not only how much to invest in AI, but how decision makers can use the technology to their advantage. Understanding how algorithms work to make recommendations—and knowing... View Details
    Keywords: by Rachel Layne
    • Web

    Advisory Board - Entrepreneurship

    opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty View Details
    • 15 Nov 2022
    • Op-Ed

    Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

    to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details
    Keywords: by John Deighton and Leora Kornfeld

      Ritu Kumar

      Keywords: Fashion, textiles, retail
      • 28 Nov 2005
      • Research & Ideas

      Unilever: Transformation and Tradition

      from a fast-growing "miracle" economy into one afflicted by recession and inflation. Unilever found itself burdened by low-margin businesses. The growing strength of European retailers and private labels undermined the... View Details
      Keywords: by Geoffrey Jones; Consumer Products

        Adenike Ogunlesi

        Keywords: Fashion, Retail