Fashion, Retail - Publications - Faculty & Research - Harvard Business School

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April 2021
Case

Buy Online, Pickup in Store: Evaluating an Omnichannel Intervention in Retail

By: Antonio Moreno, Santiago Gallino and Amy Klopfenstein

In October 2018, fashion, wellness, and beauty retailer Sylvarella implemented a Buy Online, Pickup in Store (BOPS) program in an attempt to counteract a sales decline. While BOPS had the potential to meet customer expectations for a seamless order and fulfillment... View Details

Keywords: Operations; Service Delivery; Logistics; Infrastructure; Distribution Channels; Order Taking and Fulfillment; Analysis; Retail Industry; Retail Industry; United States; Canada

February 2019
Case

Miroglio Fashion (A)

By: Sunil Gupta and David Lane

Francesco Cavarero, chief information officer of Miroglio Fashion, Italy’s third-largest retailer of women’s apparel, was trying to bring analytical rigor to the company’s forecasting and inventory management decisions. But fashion is inherently hard to predict. Can... View Details

Keywords: Inventory Management; Demand Forecasting; Artificial Intelligence; Machine Learning; Forecasting and Prediction; Operations; Management; Decision Making; AI and Machine Learning; Apparel and Accessories Industry; Fashion Industry

January 2021 (Revised March 2021)
Case

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Jill Avery, Ayelet Israeli and Emma von Maur

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

25 Apr 2023
Op-Ed

How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model

Two China-based retail platforms, SHEIN and Temu, are getting a huge amount of attention in the fashion industry these days. I believe that the significance of these platforms goes way beyond the ability to give consumers trendy,... View Details

Keywords: by John Deighton; Retail; Retail; Retail

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

25 Jan 2022
Cold Call Podcast

How Footwear Startup Allbirds is Decarbonizing Fashion

Keywords: Re: Michael W. Toffel

August 2021 (Revised October 2024)
Case

Allbirds: Decarbonizing Fashion

By: Michael W. Toffel, Kenneth P. Pucker and Eren Kuzucu

The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details

Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

selling season may cause the customer to pass on buying a product that she really liked, only to find out that she doesn’t like any of the subsequent products either,” Ferreira says. Beyond flash sales and fast fashion, the research has... View Details

Keywords: by Carmen Nobel; Retail; Retail

19 Jan 2023
Research & Ideas

What Makes Employees Trust (vs. Second-Guess) AI?

from retailers and hospitals to financial firms, as they decide not only how much to invest in AI, but how decision makers can use the technology to their advantage. Understanding how algorithms work to make recommendations—and knowing... View Details

Keywords: by Rachel Layne

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

to a body positivity rebranding by the lingerie retailer Victoria’s Secret. Just two weeks later, the cultural moment was amplified when Hulu released a documentary about an association between financier and sex offender Jeffrey Epstein... View Details

Keywords: by John Deighton and Leora Kornfeld

28 Nov 2005
Research & Ideas

Unilever: Transformation and Tradition

from a fast-growing "miracle" economy into one afflicted by recession and inflation. Unilever found itself burdened by low-margin businesses. The growing strength of European retailers and private labels undermined the... View Details

Keywords: by Geoffrey Jones; Consumer Products

15 Apr 2002
Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

for casual apparel, such as from Eddie Bauer or Lands' End, returns have been reported in the 12-18 percent range; for more fitted fashions, 20-28 percent; and for high fashion, they have been reported to have been as high as 35 percent.... View Details

Keywords: by Jan Hammond & Kristin Kohler; Retail; Retail; Retail; Retail; Retail

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

fashion, our management nursed the money through the worst of the downturn. The story doesn't end there. On our way out we were introduced to the management and directors of the startup that had the room reserved after us, kozmo.com.... View Details

Keywords: by James Heskett; Retail; Retail

18 Jul 2005
Research & Ideas

Identify Emerging Market Opportunities

South Africa, for example, the government's support for the transfer of assets to the historically disenfranchised native African community—a laudable social objective—has affected the development of the capital market. Such transfers usually price assets in an... View Details

Keywords: by Tarun Khanna, Krishna G. Palepu & Jayant Sinha

08 Jul 2008
First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details

Keywords: Martha Lagace

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