Publications

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May–June 2021
Article

Why Start-ups Fail

If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details

Keywords: Entrepreneurship; Business Startups; Problems and Challenges; Failure

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Research Summary

Lean Startup Management Practices

Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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2021
Book

Why Startups Fail: A New Roadmap for Entrepreneurial Success

Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case... View Details

Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework

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13 Dec 2022
Interview

Why Some Start-Ups Fail to Scale

By: Jeffrey Rayport and Curt Nickisch

Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School... View Details

Keywords: Business Startups; Growth Management; Outcome or Result; Transition

07 Nov 2011
Working Paper Summaries

Investment Cycles and Startup Innovation

Keywords: by Ramana Nanda & Matthew Rhodes-Kropf

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

including design thinking and lean startup approaches, that have given rise to some of the world’s biggest technology companies. But does the Silicon Valley mantra “fail fast, fail often,” which encourages... View Details

Keywords: by Kristen Senz

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

What are the tradeoffs between going to a startup versus joining a mature company? Having done both, several times, I get this question all the time. There are many things to consider and lots of “it depends” when it comes to where you... View Details

Keywords: by Julia B. Austin

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

Despite widespread investment in entrepreneurship in cities across America, venture capital-funded startups still tend to be founded by white men in Silicon Valley. In contrast, businesses led by women are 63 percent less likely to... View Details

Keywords: by Carolyn DiPaolo

March 2019
Article

When Does Advice Impact Startup Performance?

By: Aaron Chatterji, Solène Delecourt, Sharique Hasan and Rembrand Koning

Why do some entrepreneurs thrive while others fail? We explore whether the advice entrepreneurs receive about managing their employees influences their startup's performance. We conducted a randomized field experiment in India with 100 high-growth technology firms... View Details

Keywords: Entrepreneurial Management; Field Experiment; Peer Effects; Entrepreneurial Ecosystems; Advice; Management Style; Management Practices and Processes; Knowledge Dissemination; Entrepreneurship; Performance; India

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30 Oct 2019
Research & Ideas

How to Recover Gracefully After Shutting Down Your Startup

interviewed dozens of founders of failed businesses for his upcoming book, tentatively titled Why Startups Fail. He has also been sharing his insights with MBA students in a new course called Entrepreneurial... View Details

Keywords: by Danielle Kost

10 May 2017
Research & Ideas

Amazon Web Services Changed the Way VCs Fund Startups

More entrepreneurs are receiving initial funding from VCs thanks to technologies such as the cloud. Source: PeopleImages As cloud technologies allow startups to build companies faster and cheaper than ever before, venture capitalists are... View Details

Keywords: by Michael Blanding; Banking; Financial Services; Information Technology

2020
Working Paper

Digital Experimentation and Startup Performance: Evidence from A/B Testing

By: Rembrand Koning, Sharique Hasan and Aaron Chatterji

Recent work argues that experimentation is the appropriate framework for entrepreneurial strategy. We investigate this proposition by exploiting the time-varying adoption of A/B testing technology, which has drastically reduced the cost of experimentally testing... View Details

Keywords: Experimentation; A/B Testing; Data-driven Decision-making; Entrepreneurship; Strategy; Business Startups; Information Technology; Performance

SSRN

13 Jun 2012
HBS Case

HBS Cases: A Startup Takes On the Credit Ratings Giants

mortgage-backed securities, which experienced large losses. "There's a fascinating discrepancy there," says Becker. "Something works for decades, for a century, really, with corporate ratings, and it failed utterly with... View Details

Keywords: by Maggie Starvish; Banking; Financial Services

August 2019 (Revised March 2023)
Case

Rand Fishkin at Moz (A)

In 2016, senior management at Moz, a venture capital–backed startup providing software tools for digital marketing professionals, must decide how to address a looming cash flow crisis precipitated by failed efforts to broaden its product line. Seattle-based Moz had... View Details

Keywords: Startups; Scaling; Entrepreneurship; Failure; Business Startups; Diversification; Growth Management; Technology Industry

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Article

How a Fast-Growing Startup Built Its Sales Team for Long-Term Success

By: Frank V. Cespedes and David Mattson

It’s common for leaders of sales teams to focus almost exclusively on short-term tactics and current operations while failing to think and act in a way that supports the longer-term needs of their businesses—and it’s hard to fault them. The biggest problem with a... View Details

Keywords: Business Startups; Salesforce Management; Management Practices and Processes