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  • All HBS Web  (12,529)
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  • 2025
  • Working Paper

The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
  • 2020
  • Working Paper

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Harvard Business School Working Paper, No. 21-034, September 2020.
  • July 2023
  • Article

Design and Analysis of Switchback Experiments

By: Iavor I Bojinov, David Simchi-Levi and Jinglong Zhao
In switchback experiments, a firm sequentially exposes an experimental unit to a random treatment, measures its response, and repeats the procedure for several periods to determine which treatment leads to the best outcome. Although practitioners have widely adopted... View Details
Keywords: Switchback Experiments; Design; Analysis; Mathematical Methods
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Bojinov, Iavor I., David Simchi-Levi, and Jinglong Zhao. "Design and Analysis of Switchback Experiments." Management Science 69, no. 7 (July 2023): 3759–3777.
  • Article

The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback

By: Ting Zhang, Kelly Harrington and Elad Sherf
To be effective, experts need to simultaneously develop others (i.e. provide advice and feedback to novices) and advance their own learning (i.e. seek and incorporate advice and feedback from others). However, expertise, and the state of efficacy associated with it,... View Details
Keywords: Expertise; Self-efficacy; Feedback; Perspective Taking; Cognitive Entrenchment; Interpersonal Communication
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Zhang, Ting, Kelly Harrington, and Elad Sherf. "The Errors of Experts: When Expertise Hinders Effective Provision and Seeking of Advice and Feedback." Current Opinion in Psychology 43 (February 2022): 91–95.
  • January 2015
  • Article

Are Incentives Without Expertise Sufficient? Evidence from Fortune 500 Firms

By: Emilie R. Feldman and Cynthia A. Montgomery
Agency theory predicts that incentives will align agents' interests with those of principals. However, the resource-based view suggests that to be effective, the incentive to deliver must be paired with the ability to deliver. Using Fortune 500 boards as an... View Details
Keywords: Board Of Directors; Corporate Governance; Incentives; Expertise; Motivation and Incentives; Governing and Advisory Boards; Experience and Expertise; Agency Theory
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Feldman, Emilie R., and Cynthia A. Montgomery. "Are Incentives Without Expertise Sufficient? Evidence from Fortune 500 Firms." Strategic Management Journal 36, no. 1 (January 2015): 113–122.
  • Other Article

High Velocity Business Experiments

By: Stefan Thomke and Jim Euchner
Keywords: Experiments; Innovation; Operations And Processes
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Thomke, Stefan, and Jim Euchner. "High Velocity Business Experiments." Research-Technology Management 63, no. 4 (July–August 2020).
  • 2012
  • Working Paper

Expertise Dissensus: A Multi-level Model of Teams' Differing Perceptions about Member Expertise

By: Heidi K. Gardner and Lisa Kwan
Why are some teams more effective than others at using their members' expertise to achieve short-term performance and longer term developmental benefits? We propose that a critical factor is expertise dissensus-members' differing perceptions of each other's level of... View Details
Keywords: Groups and Teams; Failure; Experience and Expertise; Research; Performance Effectiveness; Knowledge Use and Leverage; Perception; Personal Development and Career
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Gardner, Heidi K., and Lisa Kwan. "Expertise Dissensus: A Multi-level Model of Teams' Differing Perceptions about Member Expertise." Harvard Business School Working Paper, No. 12-070, February 2012. (Revised March 2012.)
  • March 2020 (Revised May 2020)
  • Case

Board Director Dilemmas—Sharing Expertise

By: David G. Fubini, Suraj Srinivasan and Amram Migdal
This case focuses on a new director who was invited to the board specifically due to her expertise in a technical area. The case allows for discussion of the board director’s appropriate role: to advise and direct management or to ask thoughtful questions about... View Details
Keywords: Board Of Directors; Corporate Governance; Governing and Advisory Boards; Experience and Expertise
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Fubini, David G., Suraj Srinivasan, and Amram Migdal. "Board Director Dilemmas—Sharing Expertise." Harvard Business School Case 120-101, March 2020. (Revised May 2020.)
  • 2018
  • Chapter

Behavioral Empirics and Field Experiments

By: Maria Ibanez and Bradley R. Staats
As the study of behavioral operations has continued to grow, an increasing number of researchers are turning to the field (e.g., conducting observational studies or natural or field experiments) to push deeper in order to find the answers to relevant behavioral... View Details
Keywords: Behavioral Operations; Empirical Operations; Empirical Operations Management; Field Experiments; Behavior; Operations; Management; Research
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Ibanez, Maria, and Bradley R. Staats. "Behavioral Empirics and Field Experiments." In The Handbook of Behavioral Operations, edited by Karen Donohue, Elena Katok, and Stephen Leider, 121–148. Hoboken, NJ: John Wiley & Sons, 2018.
  • November 2019
  • Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning
When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details
Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention
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Hasan, Sharique, and Rembrand Koning. "Conversations and Idea Generation: Evidence from a Field Experiment." Art. 103811. Research Policy 48, no. 9 (November 2019).
  • March 2020 (Revised March 2023)
  • Module Note

The Role of Experiments in Organizations

By: Michael Luca
This note outlines the structure and content of a four-class module—The Role of Experiments in Organizations—that is designed to introduce students to the role of experimental methods in managerial decisions. View Details
Keywords: Experiments; Experimental Methods; Decision Making; Information
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Luca, Michael. "The Role of Experiments in Organizations." Harvard Business School Module Note 920-044, March 2020. (Revised March 2023.)
  • June 2024
  • Article

Information Spillovers in Experience Goods Competition

By: Zhuoqiong Charlie Chen, Christopher Stanton and Catherine Thomas
When experience goods compete, consuming one product can be informative about value for similar untried products. We study a two-period model of duopoly competition in markets that have this feature and where firms can price discriminate between consumers based on... View Details
Keywords: Experience Goods; Competition; Information; Demand and Consumers; Profit; Price
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Chen, Zhuoqiong Charlie, Christopher Stanton, and Catherine Thomas. "Information Spillovers in Experience Goods Competition." Management Science 70, no. 6 (June 2024): 3923–3950.
  • Summer 2020
  • Article

Want to Make Better Decisions? Start Experimenting

By: Michael Luca and Max Bazerman
Four lessons for using randomized controlled experiments to create value for your company and customers View Details
Keywords: Randomized Controlled Experiments; Value Creation; Decision Making
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Luca, Michael, and Max Bazerman. "Want to Make Better Decisions? Start Experimenting." MIT Sloan Management Review 61, no. 4 (Summer 2020).
  • 1998
  • Chapter

How to Integrate Work and Deepen Expertise

By: D. A. Leonard
Keywords: Experience and Expertise; Working Conditions
Citation
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Leonard, D. A. "How to Integrate Work and Deepen Expertise." In The Work of Teams, edited by Jon R. Katzenbach. Boston, MA: Harvard Business School Press, 1998.
  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • Article

Experience Theory, or How Desserts Are Like Losses

By: Jolie M. Martin, Martin Reimann and Michael I. Norton
While many experiments have explored risk preferences for money, few have systematically assessed risk preferences for everyday experiences. We propose a conceptual model and provide convergent evidence from seven experiments that, in contrast to a typical “zero”... View Details
Keywords: Experiences; Monetary Gambles; Risk Preferences; Experience Theory; Risk and Uncertainty; Behavior; Decision Choices and Conditions
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Martin, Jolie M., Martin Reimann, and Michael I. Norton. "Experience Theory, or How Desserts Are Like Losses." Journal of Experimental Psychology: General 145, no. 11 (November 2016): 1460–1472.
  • September–October 1994
  • Article

How to Integrate Work and Deepen Expertise

By: D. Leonard-Barton, H. K. Bowen, K. B. Clark, C. Holloway and S. C. Wheelwright
Keywords: Integration
Citation
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Leonard-Barton, D., H. K. Bowen, K. B. Clark, C. Holloway, and S. C. Wheelwright. "How to Integrate Work and Deepen Expertise." #94502. Harvard Business Review 72, no. 5 (September–October 1994): 121–130.
  • 2020
  • Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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Thomke, Stefan. Experimentation Works: The Surprising Power of Business Experiments. Boston, MA: Harvard Business Review Press, 2020.
  • 1995
  • Chapter

How to Integrate Work and Deepen Expertise

By: D. A. Leonard, H. K. Bowen, K. B. Clark, C. Holloway and S. C. Wheelwright
Keywords: Experience and Expertise; Performance Improvement
Citation
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Leonard, D. A., H. K. Bowen, K. B. Clark, C. Holloway, and S. C. Wheelwright. "How to Integrate Work and Deepen Expertise." In The Product Development Challenge: Competing Through Speed, Quality, and Creativity, edited by K. B. Clark and S. C. Wheelwright. Boston: Harvard Business School Press, 1995.
  • June 2013
  • Article

Opting-in: Participation Bias in Economic Experiments

By: Robert Slonim, Carmen Wang, Ellen Garbarino and Danielle Merrett
Assuming individuals rationally decide whether to participate or not to participate in lab experiments, we hypothesize several non-representative biases in the characteristics of lab participants. We test the hypotheses by first collecting survey and experimental data... View Details
Keywords: Participation Bias; Laboratory Experiments; Prejudice and Bias; Research
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Slonim, Robert, Carmen Wang, Ellen Garbarino, and Danielle Merrett. "Opting-in: Participation Bias in Economic Experiments." Journal of Economic Behavior & Organization 90 (June 2013): 43–70.
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