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    • News  (168)
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Show Results For

  • All HBS Web  (843)
    • People  (6)
    • News  (168)
    • Research  (526)
    • Events  (1)
    • Multimedia  (4)
  • Faculty Publications  (356)
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  • 22 Dec 2013
  • News

In entertainment offerings, risk is here to stay

  • 12 Nov 2013
  • News

Blockbusters: Hit-Making, Risk-Taking, and the Big Business of Entertainment

  • 01 Jun 1997
  • News

Entertainment Moguls Ponder the Future at HBS Conference

Just as radio revolutionized the entertainment world at the turn of the century, satellite broadcasting, the Internet, VCRs, and new communications technologies are transforming the entertainment industry,... View Details
Keywords: Paula Maute
  • 07 May 2016
  • News

Harvard’s Anita Elberse Teaches Entertainment Ropes To Execs (And Celebrities)

  • 11 Feb 2017
  • News

Mass entertainment in the digital age is still about blockbusters, not endless choice

  • 23 Jan 2014
  • News

Market Reaction

Keywords: FIELD program; FIELD 2; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 11 Jul 2016
  • News

Celebrity-sponsored pot is the latest marketing strategy for the cannabis industry

  • 25 Aug 2022
  • News

Action Plan: Fired Up

recognize the power of food and entertaining as a cultural trend.” Listen and learn. “The pandemic paused our live outreach events and created uncertainty about how we’d stay connected and relevant to consumers. Then a customer posted a... View Details
Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand
  • 01 Jun 2009
  • News

The Maestro and the Market

learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational consumer behavior has found a perfect... View Details
Keywords: Julia Hanna; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 03 Jun 2014
  • News

Disrupting the Gaming Industry with the Same Old Playbook

Keywords: market development; disruptive innovation; Arts, Entertainment; Arts, Entertainment
  • 05 Feb 2013
  • News

Pistachios beat Blackberry in Super Bowl's advertising match

  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for Madison Square Garden Sports.... View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Arts, Entertainment; Arts, Entertainment
  • 04 Feb 2014
  • News

Reece Shearsmith; David Hockney prints; Blockbusters

  • 24 Jun 2015
  • News

What Happened When Linkin Park Asked Harvard for Help with Its Business Model

  • 03 Jul 2012
  • News

Is It Heresy to Make Salespeople Pay Their Expenses? An HBR Management Puzzle

  • 09 Sep 2010
  • News

Getting Big In The YouTube Age

  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment
  • 31 Jan 2013
  • News

Can Super Bowl ads still infect the Internet?

  • 06 Jan 2014
  • News

Blockbusters and the Ticket to Success

  • 25 Jun 2015
  • News

The riff: Linkin Park and Harvard turn the jargon up to 11

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