Publications

September 2020 (Revised February 2021)
Case

Zameer Kassam Fine Jewelry: Engaging Clients

By: Ryan W. Buell and Amy Klopfenstein

Zameer Kassam Fine Jewelry (ZKFJ) designs custom engagement rings that tell the story of a couple’s relationship. The case describes the company’s process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by... View Details

Keywords: Customer Engagement; Service Delivery; Health Pandemics; Internet and the Web; Customer Satisfaction; Organizational Change and Adaptation; Growth and Development; Retail Industry

2021
Working Paper

Proxy Advisory Firms and Corporate Shareholder Engagement

By: Aiyesha Dey, Joshua White and Austin Starkweather

We examine the influence of proxy advisors on firms’ shareholder engagement behavior. Our analyses exploit a quasi-natural experiment using Say-On-Pay voting outcomes near a threshold that triggers a review of engagement activities by Institutional Shareholder Services... View Details

Keywords: Proxy Advisors; ISS; Shareholder Engagement; Disclosure; Business and Shareholder Relations; Executive Compensation; Corporate Disclosure

SSRN

October 13, 2021
Editorial

How Companies Can Improve Employee Engagement Right Now

By: Daniel Stein, Nick Hobson, Jon M. Jachimowicz and Ashley Whillans

A year and a half into the pandemic, employees’ mental “surge capacity” is likely diminished. Managers must take proactive steps to increase employee engagement, or risk losing their workforce. Engaged employees perform better, experience less burnout, and stay in... View Details

Keywords: Employee Retention; Employee Engagement; Employee Relationship Management; Work-Life Balance

2016
Article

Academia's Emerging Crisis of Relevance and the Consequent Role of the Engaged Scholar

By: Andrew J. Hoffman

Universities are facing a crisis of relevance. While there are multiple reasons for this to be happening, one that deserves particular attention is the extent to which academic scholars do not see it as their role to engage in public and political discourse. However,... View Details

Keywords: Political Discourse; Public Engagement; Higher Education; Social Media

2023
Working Paper

When Does Gamified Training Improve Performance? The Roles of Office and Leader Engagement

By: Ryan W. Buell, Wei Cai and Tatiana Sandino

Gamified training is a novel management control system in which companies use gamification techniques to engage and motivate employees to learn. This study empirically examines the performance consequences of gamified training using data from a natural field... View Details

Keywords: Gamified Training; Management Control Systems; Employee Engagement; Employees; Learning; Training; Motivation and Incentives; Performance

SSRN

Research Summary

Implications of Shareholder Engagement

The increasing calls for more investor participation in corporate governance matters in the US and in some countries around the world, has led to questions on whether shareholder engagement can shape sound governance decisions in firms. My work studies... View Details

October 2019
Case

Engaging the Nationwide Workforce

By: Ethan S. Bernstein, Jessica Gover and Sarah Mehta

Nationwide is “on your side,” but did employees feel that way? CAO Gale King and CEO Steve Rasmussen, starting in 2008, invested heavily in a human capital strategy centered around “engagement” at the Ohio-based Nationwide Mutual Insurance Company. Set in 2014, this... View Details

June 2010 (Revised April 2014)
Course Overview Note

Corporate Social Responsibility and Employee Engagement

By: Christopher Marquis, Bobbi Thomason and Jennifer Tydlaska

Analyzes the link between corporate social responsibility (CSR) activities and employee engagement, including CSR effects on employee commitment and motivation, new skills and training, and motivation. Also discusses best practices in employee engagement through CSR. View Details

Keywords: Competency and Skills; Training; Employees; Retention; Corporate Social Responsibility and Impact; Organizational Culture; Practice; Motivation and Incentives

April 2025
Technical Note

Skills-First Talent Management: Engagement and Retention

By: Boris Groysberg, Nicole Zelazko, Robin Abrahams and Katherine Connolly Baden

The third in a series, this note describes the significance of employee engagement and retention, explores the relationship between these two pillars and skills-first talent management, and covers the major drivers of engagement and retention. The other two notes are:... View Details

Keywords: Human Resources; United States

March 2024
Teaching Note

Engaging the Nationwide Workforce

By: Ethan Bernstein and Jeff Steiner

Teaching Note for HBS Case No. 420-036. View Details

2006
Chapter

Engaging Business with Nonprofits

By: Alison Louie and Arthur C. Brooks

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December 2024
Article

Proxy Advisory Firms and Corporate Shareholder Engagement

By: Aiyesha Dey, Austin Starkweather and Joshua White

We study how Institutional Shareholder Services (ISS) affect firms’ engagement with shareholders. Our analyses exploit a quasi-natural experiment using say-on-pay voting outcomes near a threshold that triggers ISS to review engagement activities. Firms receiving ISS... View Details

Keywords: Business and Shareholder Relations; Governing and Advisory Boards; Policy; Voting

April 2012
Article

Emotion-induced Engagement in Internet Video Ads

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of... View Details

Keywords: Behavior; Online Advertising; Emotions

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June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

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Article

Conversational Receptiveness: Expressing Engagement with Opposing Views

By: M. Yeomans, J. Minson, H. Collins, H. Chen and F. Gino

We examine “conversational receptiveness”—the use of language to communicate one’s willingness to thoughtfully engage with opposing views. We develop an interpretable machine-learning algorithm to identify the linguistic profile of receptiveness (Studies 1A-B). We then... View Details

Keywords: Receptiveness; Natural Language Processing; Disagreement; Interpersonal Communication; Relationships; Conflict Management

03 Dec 2019
Cold Call Podcast

Why CalSTRS Chooses to Engage with the Gun Industry

Keywords: Financial Services

15 Nov 2011
Working Paper Summaries

Engaging Supply Chains in Climate Change

Keywords: by Chonnikarn Fern Jira & Michael W. Toffel

2021
Working Paper

Disclosure-Driven Social Engagement in Supply Chains

By: Caleb Kwon and Andrew Di Wu

Keywords: Disclosure; Supply Chain; Corporate Social Responsibility

September 2022
Case

Deciding When to Engage on Societal Issues

By: Hubert Joly and Amram Migdal

This case provides brief descriptions of 18 examples of corporate leaders confronting questions of whether and how to engage with societal issues, including social, political, and environmental issues. Social issues include COVID-19; social and racial justice;... View Details

Keywords: Political Issues; Social Justice; Racial Justice; Environmental Issues; Social Issues; Corporate Social Responsibility and Impact; Values and Beliefs