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Publications

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  • All HBS Web  (49)
    • Faculty Publications  (4)

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    • All HBS Web  (49)
      • Faculty Publications  (4)

      Emotional ResonanceRemove Emotional Resonance →

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      • October 2024
      • Article

      Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011).

      By: Timo O. Vuori and Michael Tushman
      We studied Nokia’s decision to adopt the Windows platform in 2011 to induce new theory on the emotional dynamics of incumbent firms’ strategic decision making at platform transitions. We find that platform companies’ entry into an established industry activates a... View Details
      Keywords: Emotions; Technology Adoption; Corporate Strategy; Transition
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      Vuori, Timo O., and Michael Tushman. "Strategic Decision Making at Platform Transitions: The Case of Nokia (2010-2011)." Strategic Management Journal 45, no. 10 (October 2024): 2018–2062.
      • December 2021
      • Article

      Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations

      By: Jonas Paul Schöne, Brian Parkinson and Amit Goldenberg
      What type of emotional language spreads further in political discourses on social media? Previous research has focused on situations that primarily elicited negative emotions, showing that negative language tended to spread further. The current project extends existing... View Details
      Keywords: Negative Emotions; Emotional Influence; Emotional Resonance; Political Discourse; Emotion Contagion; Intergroup; Interactive Communication; Emotions; Government and Politics; Social Media
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      Schöne, Jonas Paul, Brian Parkinson, and Amit Goldenberg. "Negativity Spreads More Than Positivity on Twitter after Both Positive and Negative Political Situations." Affective Science 2, no. 4 (December 2021): 379–390.
      • Article

      Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms

      By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
      Why do incumbent firms frequently reject nonincremental innovations? Beyond technical, structural, or economic factors, we propose an additional factor: the degree of the top management team's (TMT) frame flexibility, i.e., their capability to cognitively expand an... View Details
      Keywords: Innovation Adoption; Cognition; Framing; Emotional Resonance; Incumbent Inertia; Innovation and Invention; Technology Adoption; Organizational Change and Adaptation; Change Management
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      Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman. "Frame Flexibility: The Role of Cognitive and Emotional Framing in Innovation Adoption by Incumbent Firms." Strategic Management Journal 40, no. 7 (July 2019): 1013–1039.
      • January 2015 (Revised April 2025)
      • Technical Note

      FIELD Global Capstone: Orchestrating a Compelling Presentation

      By: Jill Avery
      This note was written to help you organize and orchestrate your FIELD Global Immersion final project presentation to your global partner. It is designed to illustrate ways to make your final presentation persuasive, inspiring, and powerful — a presentation with... View Details
      Keywords: Presentation Skills; Communication; Communication Intention and Meaning; Communication Strategy; Interpersonal Communication; Management Skills
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      Avery, Jill. "FIELD Global Capstone: Orchestrating a Compelling Presentation." Harvard Business School Technical Note 315-085, January 2015. (Revised April 2025.)
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