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  • March 2020
  • Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery
Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details
Keywords: Influencer Marketing; Monetization; Female Ceo; Female Entrepreneur; Female Protagonist; Influencers; Influencer; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; United States; Europe; North America
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  • Article

What Evolution Can Teach Us About Innovation

By: Noubar Afeyan and Gary P. Pisano
Many people believe that the process for achieving breakthrough innovations is chaotic, random, and unmanageable. But that view is flawed, the authors argue. Breakthroughs can be systematically generated using a process modeled on the principles that drive evolution in... View Details
Keywords: Breakthrough Innovation; Variance Generation; Selection Pressure; Emergent Discovery; Innovation and Invention; Value Creation; Innovation Leadership
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  • Video

Adrian Gore

Adrian Gore, founder and Group Chief Executive of Discovery Limited, describes data sharing practices which allowed the company to help governments worldwide prepare against the emergence of the COVID-19 Omicron variant. View Details
  • Teaching Interest

Overview

Since coming to HBS, my teaching interests have centered around the intersection of science and business: entrepreneurship, management, and strategy. More recently, i have become more engaged in considering the emergence of new university models for the translation... View Details
Keywords: Science Business; Biotechnology; Pharmaceuticals; Innovation
  • June 2016 (Revised November 2021)
  • Case

chotuKool: 'Little Cool,' Big Opportunity

By: Rory McDonald, Derek van Bever and Efosa Ojomo
In 2013, a team led by Gopalan Sunderraman, vice president of corporate development at Godrej & Boyce Mfg. Co. Ltd.—one of the companies owned by Godrej Group, a large Indian conglomerate—was preparing to launch an innovative low-cost refrigerator. Developed expressly... View Details
Keywords: Disruptive Innovation; Emerging Markets; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Consumer Products Industry; India
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  • September 2024
  • Case

Google Quantum AI

By: David B. Yoffie, Michael A. Cusumano and Matt Higgins
Quantum computing may be the most important nascent computing technology of the 21st century. It has the potential to impact industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores... View Details
Keywords: Information Technology Industry
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  • October 1997 (Revised September 2003)
  • Case

Eli Lilly and Company: Drug Development Strategy (A)

By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
Keywords: Chemicals; Finance; Innovation and Invention; Time Management; Markets; Product Development; Organizations; Business Processes; Problems and Challenges; Business and Stakeholder Relations; Competition; Pharmaceutical Industry
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  • 31 Oct 2017
  • First Look

New Research and Ideas, October 31, 2017

Dora, Brian M. Alexander, and Amitabh Chandra Abstract—Previously, we have discussed the importance of economic incentives in shaping markets for precision medicines. Here we consider incentives for biomarker development, including View Details
Keywords: by Sean Silverthorne
  • 11 Oct 2013
  • HBS Seminar

Sen Chai, Post-Doc Labor & Worklife Program at the Harvard Law School, and NBER

  • 2018
  • Chapter

Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

By: Juan Alcacer, John Cantwell and Michelle Gittelman
As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details
Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry
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  • Research Summary

Reverse Innovation

VG and Chris Trimble reveal a bold discovery with far-reaching implications in REVERSE INNOVATION: Create Far From Home, Win Everywhere (Harvard Business Review Press; April 10, 2012;... View Details

  • Blog

Lessons from Jazz in the Live Online Classroom

"jam sessions"—informal interactions that can yield accidental discoveries and important incidental learning. Recognize that sometimes you're the soloist, and at other times your role is to support your peers as they take center stage.... View Details
  • Web

Faculty & Research

industries ranging from drug discovery to cybersecurity. Google's Quantum AI is one of the leaders in quantum research. This case explores the technological underpinnings of quantum computing and Google's strategy to capitalize on the new... View Details
  • 18 Feb 2015
  • First Look

First Look: February 18

deterrence effect. This leads to strong enforcement spillovers up the VAT chain. These findings confirm that when taking evasion into account, significant differences emerge between otherwise equivalent forms of taxation. February 2015... View Details
Keywords: Sean Silverthorne
  • September 2019 (Revised August 2020)
  • Case

Engineering an Inclusive Bioeconomy

By: Tarun Khanna, Raffaella Sadun and Susie L. Ma
In 2019, entrepreneur Juan Carlos Castilla-Rubio was developing a project he hoped could generate and share wealth from the natural resources of the Amazon without destroying those resources. His idea, called Earth Bank of Codes (EBC), would create a library of the... View Details
Keywords: Decision Making; Development Economics; Entrepreneurship; Innovation and Invention; Intellectual Property; Emerging Markets; Market Design; Marketplace Matching; Science; Genetics; Natural Environment; Environmental Sustainability; Climate Change; Social Enterprise; Strategy; Strategic Planning; Information Technology; Ownership; Social Psychology; Trust; Society; Biotechnology Industry; South America; Amazon Basin
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  • 23 Jul 2001
  • Research & Ideas

How Relationships are Building Biotech

firm, and by extension in the emergence of an industry, Higgins writes in her chapter, titled "Careers Creating Industries." "With a significant number of IPOs, what was previously simply a group of young organizations... View Details
Keywords: by Martha Lagace & Mallory Stark
  • Web

Faculty & Advisors | MBA

discovery in oncology. Throughout his industry career, Andrew has continued to practice as a clinical geneticist at the University of Washington Medical Center. Sean Doherty JD ’97, Harvard Law School; AB '90, American Government, Harvard... View Details
  • 11 Aug 2009
  • First Look

First Look: August 11, 2009

attribution and construal processes, and motivated illusions was incorporated into our understanding of negotiations. Several promising areas of research have emerged in recent years, drawing from other disciplines and informing the field... View Details
Keywords: Martha Lagace
  • Web

Teaching by the Case Method - Christensen Center for Teaching & Learning

both. Case method teachers learn to balance planning and spontaneity. In practice, they pursue opportunities and "teachable moments" that emerge throughout the discussion, and deftly guide students toward View Details
  • Web

Creating Shared Value - Institute For Strategy And Competitiveness

HBS ISC Creating Shared Value CSV Creating Shared Value CSV Explained Emerging Topics CSV in Practice Published CSV Cases Creating Shared Value Capitalism is suffering from a crisis of trust. Today’s businesses take the blame for many of... View Details