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  • 17 Mar 2014
  • News

Dropbox VP Explores Potential Indian Parters

Keywords: Dropbox; telecom; deveping markets; Data Processing, Hosting, and Related Services; Information; Telecommunications; Information
  • November 2013 (Revised November 2014)
  • Case

Freemium Pricing at Dropbox

By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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  • 08 Jun 2022
  • Podcast

Dropbox founder Drew Houston on streamlining the digital workspace

Is work-life balance possible when you’re always connected? The pandemic has forced advances in the digital underpinnings of remote and hybrid work. Dropbox has added apps and organizational advice to its ubiquitous cloud storage. Founder and CEO Drew Houston on the... View Details
  • 23 Mar 2018
  • News

Dropbox shares surge in biggest tech debut since Snap

  • 28 Sep 2021
  • News

Dropbox Billionaire Predicts 40-Hour Workweek Will Become a ‘Thing of the Past’

  • January 2011 (Revised October 2014)
  • Case

Dropbox: 'It Just Works'

By: Thomas R. Eisenmann, Michael Pao and Lauren Barley
Dropbox is a venture-backed Silicon Valley startup, founded in 2006, that provides online storage and backup services to millions of customers using a "freemium" (free + premium offers) business model. The case recounts Dropbox's history from conception through... View Details
Keywords: Business Model; Growth and Development Strategy; Management Practices and Processes; Distribution; Product Design; Product Development; Internet; Service Industry; California
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  • 04 Feb 2014
  • First Look

First Look: February 4

http://hbr.org/product/southwire-and-12-for-life-scaling-up-a/an/714434-PDF-ENG Harvard Business School Case 514-053 Freemium Pricing at Dropbox Online storage company Dropbox provided remote storage over... View Details
Keywords: Sean Silverthlorne
  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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  • September 22, 2023
  • Article

How Software Companies Can Avoid the Trap of Product-Led Growth

By: Jeffrey J. Bussgang and Oliver Jay
Companies like Slack and Dropbox have pioneered the use of Product-Led Growth (PLG). They start by building a product that’s indispensable for small teams, then count on low friction and customer advocates to expand throughout the organization. PLG works, at least at... View Details
Keywords: Growth and Development Strategy; Product; Network Effects; Business Strategy
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  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

course, Eisenmann teaches cases on cloud storage company Dropbox and the social search service Aardvark. Both firms' founders were early practitioners of the lean startup method. The Dropbox team initially... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • Web

Rclone - Research Computing Services

ondedive or sharepoint at the prompt Choose the drive you wish to use at the prompt Respond to subsequent prompts, accepting defaults unless you wish to change them At the main menu choose q to quit the rclone configuration utility View Details
  • Web

Using Cloud Storage & Services at HBS | Information Technology

any sensitive data, please remember: Any computer that you are connecting to your Dropbox or OneDrive folders must be protected. (See Using Personal Devices at HBS for more info) Do not share sensitive data by generating a generic link... View Details
  • 01 Jun 2018
  • News

@Soldiers Field

SHOW TIME SPOTLIGHT In March, the HBS community welcomed Icarus coproducer David Fialkow to the Chao Center for a conversation with Dean Nitin Nohria and Senior Lecturer Henry McGee on the 2018 Academy Award winner for Best Documentary Feature and the Olympic doping... View Details
  • Web

Doctoral Students | Information Technology

and technology products that support your research. Case Template Library Resources Polling Research Computing Services Research Information System (RIS), VPN access may be required Collaboration Tools to help keep the HBS community connected. View Details
  • Web

A-Z List of Tools | Information Technology

Simulations D Dropbox Duo (two-step verification) E EMS/Room Reservation System Endnote G Generative AI Tools at HBS H HarvardKey HBS Poll HUBS (Harvard University Budgeting System) HUIT ServiceNow Hybrid Launch Tool I Ivanti Secure... View Details
  • Web

Cloud Storage | Information Technology

Stop, limit, or change sharing Microsoft Help: See who a file is shared with in OneDrive or SharePoint Dropbox Help: How do I see who's viewing my files? Sharepoint/Teams Help: Sharing files in Microsoft Teams Stay tuned—more... View Details
  • 11 Apr 2014
  • Blog Post

HBS in San Francisco: Get a Recap on West Coast Recruiting

start-ups, including Pinterest, Cointent, Dropbox and Boomtrain, the mixer was full of energy and engaging discussions. Tuesday began with a Venture Capital breakfast hosted by Kristen Fitzpatrick, Managing Director of the HBS CPD office,... View Details
Keywords: Entrepreneurship; Technology
  • 08 Apr 2021
  • Blog Post

HBS Entrepreneurship Immersion - Four Highlights

revenue by 6x and tripled our headcount to 150 over the past two years! Prior to that, I helped Dropbox scale from a Series B startup to a post-IPO public company, going from 200 employees to 2,000 employees. I served as VP of Corporate... View Details
  • Web

Protecting Data at HBS | Information Technology

1 Only Personal Email Accounts Personal Slack or Discord accounts Personal Dropbox, Google, OneDrive or other cloud accounts Up to Level 2 HBS Email Accounts Up to Level 3. HBS Slack HBS Zoom : follow required privacy settings , no L4 recordings Harvard View Details