Publications

May 2006 (Revised February 2007)
Background Note

Innocent Drinks (TN)

By: Michael J. Roberts and William A. Sahlman

Teaching Note to (805-031). View Details

Keywords: Food and Beverage Industry

13 Apr 2023
Blog Post

Grolsch Brewing Company: Drink Sustainably

Biomass Residue Streams Grolsch Brewing Company: Drink Sustainably Van den Ende Rozen: Greenhouse Rose Production Koppert Cress: Macro Greenhouses, Microgreens View Details

November 2021
Article

A Salient Sugar Tax Decreases Sugary Drink Buying

By: Grant E. Donnelly, Paige Guge, Ryan Howell and Leslie John

Many governments have introduced sugary drink excise taxes to reduce purchasing and consumption of such drinks; however, they do not typically stipulate how such taxes should be communicated at point-of-purchase. Historical, field, and experimental data entailing over... View Details

Keywords: Decision-making; Open Data; Open Materials; Preregistered; Health; Policy; Taxation; Consumer Behavior; Decision Making

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2009
Foreword

American Soft Drink Industry

By: Shon R. Hiatt

Keywords: Food and Beverage Industry; United States

Read Now

March 1991 (Revised October 1994)
Case

Coca-Cola vs. Pepsi-Cola and the Soft Drink Industry

By: Michael E. Porter

Describes the competition between Coca-Cola and Pepsi-Cola. Provides a summary of the history of the soft drink industry prior to World War II, and over the period 1950-1990 in greater detail. Major strategic competitive moves and countermoves are described. Also... View Details

Keywords: Competition; Industry Growth; Business Strategy; Food and Beverage Industry

20 Jun 2018
News

Graphic images speak to consumers of sugary drinks

Fast Answer

Drinking water purification technology: market overview

Where do I find market overviews of drinking water purification technologies? Top resources: BCC Research provides market reports with good technical background information. Frost & Sullivan provides technological... View Details

01 Apr 2021
Video

The Business and Societal Impacts of Drinking Water

15 Aug 2013
News

The buzz on Americans drinking less beer

January 1979 (Revised November 1982)
Case

General Foods: Powdered Soft Drinks (B)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Food and Beverage Industry

December 1978 (Revised November 1982)
Case

General Foods: Powdered Soft Drinks (A)

By: Walter J. Salmon and Steven R. Palesy

Keywords: Food and Beverage Industry

1994
Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan

Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details

Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry

September 2019 (Revised July 2025)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details

Keywords: Keroche; Alcohol; Wine; Manufacturing; Informal Market; Regulation; Illicit; Illegal; Shutdown; Factory; Low-income Consumers; Multinational; Local; Government; Allegations; Accusations; Negative Press; EABL; Tusker; Beer; SAB; Chang'aa; Naivasha; Rift Valley; East Africa; Lawsuit; Legal Battle; Business Ventures; Business Exit or Shutdown; Business Growth and Maturation; Business Startups; Production; Safety; Quality; Distribution; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa

May 1977 (Revised August 1982)
Background Note

Note on the Soft Drink Industry in the U.S.

January 1987 (Revised March 1989)
Background Note

Note on the U.S. Soft Drink Industry in 1986

Demonstrates how knowing the "money mechanics" of the business is essential in developing a successful strategy among industry participants. Deals with the structural attractiveness of the industry from the concentrate producer and bottler perspectives and examines the... View Details

Keywords: Competitive Strategy; Consumer Products Industry; Food and Beverage Industry; United States

11 Apr 2017
News

Some Strategies to Limit Sugary Drinks May Backfire

November 1974 (Revised January 1979)
Case

General Foods Corp.: Tang Instant Breakfast Drink (A)

January 1992
Teaching Note

Coca-Cola versus Pepsi Cola and the Soft Drink Industry TN

By: Francis Aguilar

Teaching Note for (9-391-179). View Details

Keywords: Food and Beverage Industry