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  • Awards

American Marketing Association. Marketing Communications Special Interest Group Best Paper Award

By: Sunil Gupta
Winner of the 2003 Best Paper Award from the Marketing Communications Special Interest Group of the American Marketing Association for "Long Term Impact of Promotion and Advertising on Consumer Brand Choice" (with Carl Mela and Donald R. Lehmann, Journal of... View Details
  • Profile

Donald Mathis

    Donald H. Rumsfeld

    After Daniel Searle had all but run his family’s company into the ground, Rumsfeld took over and began cutting costs across the board. After selling off the majority of Searle’s non-pharmaceutical business with the exception of the Pearle Vision chain, Rumsfeld’s... View Details
    Keywords: Healthcare
    • 01 Oct 1997
    • News

    Donald J. Chiofaro

    In 1981, one year after starting his own real-estate development company, Don Chiofaro undertook to build the largest office complex in Boston. "I knew just enough about the business to be dangerous," he recalls. "I quickly got into more trouble than most people... View Details
    Keywords: Daniel Penrice

      Donald W. Nyrop

      After a distinguished career in law, which led him to the top positions at both the Civil Aeronautics Board and the Federal Aviation Administration, Nyrop joined the ailing Northwest Airlines with hopes of turning it around. Instituting changes that promoted efficiency... View Details
      Keywords: Transportation

        Donald V. Fites

        During his tenure as CEO, Fites grew Caterpillar, the world’s #1 producer of earth-moving machinery, from a $10 billion company to a $20 billion plus company. Fites successfully implemented a $1.8 billion modernization program to cut costs and raise profits. Fites’... View Details
        Keywords: Construction & Real Estate

          Donald C. Burr

          Burr created an airline based on low cost travel and a flat organizational structure, setting People Express apart from other airlines. By giving employees stock in the company, Burr was able to dramatically impact productivity. People Express had the lowest... View Details
          Keywords: Transportation

            Donald C. McGraw

            McGraw initiated a period of diversification and expansion for McGraw-Hill, moving beyond book and magazine publishing. He orchestrated the successful acquisition of three industry reference sources: Standard & Poor’s Corporation, F. W. Dodge Corporation, and... View Details
            Keywords: Publishing & Print Media

              Donald M. Kendall

              Kendall secured PepsiCo’s rapid growth through effective management and diversification. During his tenure, PepsiCo’s Frito-Lay became the leader in salted snack foods, and its Pizza Hut, Taco Bell and Kentucky Fried Chicken chains gained worldwide popularity making... View Details
              Keywords: Food & Tobacco

                C. Donald Dallas

                Dallas grew Revere Copper & Brass, a merger of six brass and copper companies, into a $100 million annual business. Dallas, keen on communication, wrote a monthly letter, which was sent to the homes of all Revere employees. Following World War II, Dallas... View Details
                Keywords: Metals

                  Donald G. Fisher

                  Fisher opened his first store in 1969 selling exclusively Levi’s jeans. Five years later, Fisher created his own line of women’s jeans, called Gap jeans. Fisher expanded his company to include 2,300 retail stores in the U.S., Canada, France, Germany, Japan and the U.... View Details
                  Keywords: Retail
                  • July 2017 (Revised September 2017)
                  • Case

                  Donald Trump Calls Carrier Corporation

                  By: Andy Zelleke and Brian Tilley
                  This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
                  Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
                  Related
                  • 09 Nov 2016
                  • News

                  6 Lessons from Donald Trump's Winning Marketing Manual

                    Donald J. Trump

                    At the age of 25, Trump obtained his first property from a cash-strapped transportation company, and later sold it to the government for a substantial profit, as the future site of New York City’s new convention center. Trump’s other famous properties include the Trump... View Details
                    Keywords: Construction & Real Estate

                      Donald T. Regan

                      Regan became the youngest partner at the age of 35 and worked his way up to become the chairman and CEO in 1971. Under Regan’s leadership, Merrill Lynch expanded its narrowly focused stock brokerage into a full service brokerage firm. View Details
                      Keywords: Finance

                        Donald N. Pritzker

                        Pritzker assumed management of just one hotel in 1959, but throughout the next 13 years he acquired dozens more throughout the U.S., Canada, and the Caribbean, totaling 26 hotels by the time of his death. Under Pritzker's leadership, Hyatt Hotels grew into the upscale,... View Details
                        Keywords: Restaurants & Lodging

                          Donald E. Petersen

                          Though he was part of the teams that launched the Ford Thunderbird and Mustang, Petersen's real fame is rooted in his revival of the Ford dynasty in the 1980s. Under Petersen's leadership, Ford grew out of the shadow of GM, redesigning the Thunderbird, and launching... View Details
                          Keywords: Automotive & Aerospace

                            Donald H. McLaughlin

                            McLaughlin spent 55 years with Homestake Mining creating the largest supplier of gold in the United States. An ardent supporter of the gold standard, McLaughlin was equally adept as both a hands-on miner and a college geology professor. As CEO of Homestake, he... View Details
                            Keywords: Agriculture & Mining

                              Donald S. Kennedy

                              Kennedy presided over a significant growth period for Oklahoma Gas and Electric. He transformed the local utility provider into a major regional powerhouse. During his tenure, both revenues and earnings were increased by a factor of 10, from $24 million to $225 million... View Details
                              Keywords: Utilities & Energy

                                Donald W. Douglas

                                Douglas developed and built all types of military planes as well as civilian transport planes. The big breakthrough for Douglas came in the early 1930s when he introduced the DC series of planes. In 1935, Douglas introduced the DC-3, which had 21 to 28 passenger seats,... View Details
                                Keywords: Automotive & Aerospace