Filter Results:
(744)
Show Results For
- All HBS Web
(5,164)
- People (12)
- News (744)
- Research (3,546)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,134)
Show Results For
- All HBS Web
(5,164)
- People (12)
- News (744)
- Research (3,546)
- Events (26)
- Multimedia (12)
- Faculty Publications (2,134)
Page 1 of 744
Results →
Sort by
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 01 Dec 2013
- News
To Market, to Market
donor), the Blavatnik Biomedical Accelerator identifies early-stage, highly promising technologies developed by Harvard University faculty, then helps those selected navigate the early stages of development so that they can go to View Details
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 25 Jan 2017
- News
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
- 13 Nov 2019
- News
Don't Turn Your Marketing Function Over to AI Just Yet
- 17 Sep 2013
- News
How sales and coupons persuade consumers to spend more money
- 24 Apr 2014
- News
Creating connections among consumers
embraced technology and tools that make it easier for members to access reviews and deals. “Our members want help with hiring decisions that have a high cost of failure if done improperly, so they’re happy View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a mobile app in Japan, Gupta... View Details
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 25 May 2011
- News
Online grocery market reaches maturity
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 01 Apr 2000
- News
Marketing Muscle
marketing experience. Branding, Edwards believes, is the best defense against competition. "It's not technology, because you can leapfrog that or acquire it," she said. "At the end of the day, consumers are... View Details
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic... View Details