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  • February 2014
  • Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu
How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details
Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry
Related

    Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

    How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's... View Details
    • November 2015
    • Article

    Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry

    By: Victor Manuel Bennett, Robert Seamans and Feng Zhu
    We examine how reducing search frictions in secondary markets affects the value appropriated by firms in primary markets. We characterize two effects on primary market firms caused by intermediaries entering secondary markets: the "cannibalization" and "option value"... View Details
    Keywords: Cannibalization Effect; Option Value Effect; Secondary Markets; Concert Industry; Craigslist; Competition; Distribution Channels; Entertainment and Recreation Industry
    Related
    • Awards

    Best Paper in Management Science

    By: Feng Zhu
    Finalist for the 2015 Management Science Best Paper Award in Information Systems for “Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers” (Management Science, February 2014) with Robert Seamans. View Details
    • 07 Feb 2014
    • News

    Why The Success Of Startups Hinges On Who Owns The Inventory

    • 10 Aug 2016
    • News

    The meaning of trust in the age of Airbnb

    • 28 Feb 2017
    • First Look

    First Look at New Research, February 28

    that when Craigslist enters a newspaper’s market, the newspaper repositions itself away from other newspapers by changing its content. This results in greater differentiation between newspapers in a market but occurs primarily in markets... View Details
    Keywords: Sean Silverthorne
    • February 2011
    • Case

    Chegg: Textbook Rental Takes Flight

    By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
    In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
    Keywords: Change Management; Higher Education; Entrepreneurship; Books; Growth and Development Strategy; Growth Management; Service Operations; Renting or Rental; Online Technology; Education Industry; Service Industry; California
    Related

      Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

      We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is... View Details
      • Article

      Repositioning and Cost-Cutting: The Impact of Competition on Platform Strategies

      By: Robert Seamans and Feng Zhu
      Organizational structures are increasingly complex. In particular, more firms today operate as multi-sided platforms. In this paper, we study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that... View Details
      Keywords: Platform Strategy; Repositioning; Cost-cutting; Intra-firm Learning; Multi-Sided Platforms; Cost Management; Product Positioning; Organizational Structure; Competitive Strategy; Knowledge Acquisition; Journalism and News Industry
      Related
      • 2007
      • Working Paper

      Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers

      By: John A. Deighton and Leora Kornfeld
      The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
      Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
      Related
      • 13 Jul 2016
      • HBS Case

      How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers

      a better job of making apartments appealing than the online classified site, but first they had to siphon away its customers. To do that, Chesky and Gebbia created software to hack Craigslist to extract the contact info of property... View Details
      Keywords: by Michael Blanding; Retail; Service; Transportation
      • Web

      Technology & Operations Management Awards & Honors - Faculty & Research

      Zhu : Finalist for the 2015 Management Science Best Paper Award in Information Systems for “Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers” ( Management Science , February 2014) with Robert... View Details
      • 21 Apr 2021
      • Research & Ideas

      The Pandemic Conversations That Leaders Need to Have Now

      working parents and eldercare providers) or those interested in similar topics (baking or jigsaw puzzles) share information, recipes, items for sale or barter, and the like. Keep such forums tied to the organization’s identity and mission. The feeling should not be one... View Details
      Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden
      • 22 Jul 2019
      • Book

      How to Be a Digital Platform Leader

      property owners who wanted to rent out their properties. Where could they find this kind of information? A large number of owners had already posted their properties on a popular online classified website, Craigslist. Airbnb founders developed a piece of software that... View Details
      Keywords: by Martha Lagace
      • 31 Jul 2016
      • News

      You Rang?

      venture capital—to ask how they were doing it. Their answer? Help. So the pair hired a woman from Craigslist to assist with chores like grocery shopping and picking up the dry cleaning, splitting the expense. Intrigued neighbors asked if... View Details
      • 22 Jul 2014
      • News

      Hungry for Change

      with a vendor to build an online marketplace that will essentially be a Craigslist of hunger, where restaurants or even smaller entities can post food availability—say, 50 pounds of chicken breasts at a local hotel—and a shelter could... View Details
      Keywords: Agriculture
      • 01 Sep 2008
      • News

      Reality to News Biz: Drop Dead

      what craigslist alone has done to the staple help-wanted ad. At the Washington Post, a 10-day placement that runs both in print and online costs $500; a 30-day run on craigslist costs $25. The Philadelphia... View Details
      Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information
      • 31 May 2011
      • First Look

      First Look: May 31

      case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook rental followed by a period of explosive growth. Resulting challenges in scaling warehouse... View Details
      Keywords: Sean Silverthorne
      • 02 Oct 2007
      • First Look

      First Look: October 2, 2007

      media of collaboration range from consumer review sites like Epinions and Trip Advisor, to collaborative networking sites like Bebo, Facebook, Orkut and Meetup, to trading sites like Craigslist and eBay, and user-generated content sites... View Details
      Keywords: Martha Lagace