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Show Results For
- All HBS Web
(9,392)
- People (24)
- News (1,020)
- Research (6,885)
- Events (35)
- Multimedia (9)
- Faculty Publications (5,318)
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- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 01 Aug 2014
- News
Consumer Products Companies are Seeking Less Shelf Space
- 06 Dec 2022
- News
Latest Isn’t Always Greatest: Why Product Updates Capture Consumers
- 17 Feb 2022
- News
Auto Industry Reconsiders Production Systems after Border Protests
- 11 Jan 2021
- News
Accounting for Product Impact in the Airlines Industry
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details
Keywords: Laura Singleton (MBA 1988)
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never... View Details
Keywords: April White
- 01 Sep 2009
- News
Consumer Finance Makes HBS Debut
the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new... View Details
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details
- 01 Jun 2012
- News
What Industrial Policy?
support, and back-office processing to America. Strengthening the industrial base. Remember, too, that many high-value-added services are often closely connected to manufacturing and can be delivered only locally. View Details
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 01 Dec 2014
- News
Instilling Production with Principles
clean out their closets and earn some cash or score discounted used clothing and lighten fashion’s carbon footprint. Revitalizing Bricks and Mortar Under the guidance of product manager Soufi Esmaeilzadeh (MBA 2010), Google Maps comes... View Details
- 24 Oct 2011
- News