Consumer Products - Publications - Faculty & Research

26 Feb 2011
News

Consumers Hold On to Products Longer

01 Aug 2014
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Consumer Products Companies are Seeking Less Shelf Space

06 Dec 2022
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Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

10 Jun 2022
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Consumer Responses to Corporate Bankruptcy

01 Jun 2002
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Ads Improve Consumer Decisions

advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another,... View Details

Keywords: Laura Singleton (MBA 1988)

06 Jun 2016
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Know the Job Your Product Was Hired for (with Help from Customer Selfies)

26 Mar 2012
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What Neuroscience Tells Us About Consumer Desire

01 Dec 2017
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2017 in Finance: Helping Consumers Improve Their Financial Life

Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details

Keywords: Omer Ismail (MBA 2007), chief commercial officer, Marcus by Goldman Sachs, the firm’s digital consumer financial services business; Finance

29 Aug 2023
News

Helping Consumers Decarbonize their Purchases

This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details

25 Mar 2018
News

When consumer packaged goods start acting like software

01 Dec 2020
News

Digital Health Care: Empowering Consumers

adoption of some cost-reducing, consumer-facing, and life-saving technology innovations. Herzlinger—dubbed the “godmother of consumer-driven health care”—has helped to shepherd countless new health care products to market. But she’s never... View Details

Keywords: April White

01 Sep 2009
News

Consumer Finance Makes HBS Debut

the years my research has been increasingly focused on consumer finance, combining case studies, empirical projects, and experiments — the latter often in conjunction with Commonwealth, a nonprofit I cofounded that is an R&D lab for new... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services; Finance

01 Jun 2003
News

Male Consumers as Man-of-Action Heroes

products and activities that help them escape the daily pressures of families and careers, in order to become rebels for a day. But in a working paper titled “Man–of–Action Heroes: How the American Ideology of Manhood Structures Men’s... View Details

Keywords: Douglas; Holt; Publishing Industries (except Internet); Information