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Show Results For
- All HBS Web
(4,316)
- People (8)
- News (554)
- Research (3,135)
- Events (19)
- Multimedia (14)
- Faculty Publications (2,075)
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- 06 Mar 2008
- News
Marketing Can Serve Citizens as Well as Consumers
- 19 May 2022
- News
Cratering Markets Blowing a Bigger Hole in Consumer Psychology
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings. In 1995, Hicks cofounded Angie’s... View Details
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 15 Oct 2014
- News
The Dark Side of Efficient Markets
- 25 Mar 2018
- News
When consumer packaged goods start acting like software
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where... View Details
- 29 Nov 2011
- News
What We Really Know About Consumer Behavior
- 18 Feb 2025
- News
The Consumer Psychology of Adopting AI
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- 22 Aug 2016
- News
A Refresher on Marketing Myopia
- 01 Jun 1996
- News
Reinventing Marketing
such as telecommunications and financial services are replacing the consumer goods industry as the testing ground of marketing innovation. To keep pace with these dramatic shifts in the business world, says... View Details
- 01 Apr 2000
- News
Marketing Muscle
marketing experience. Branding, Edwards believes, is the best defense against competition. "It's not technology, because you can leapfrog that or acquire it," she said. "At the end of the day, consumers are... View Details
- 25 Jan 2017
- News
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
- 03 Nov 2015
- News
Marketers Should Pay Attention to fMRI
- 01 Jan 2013
- News
Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
- 25 May 2011
- News