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Publications
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- August 2024
- Case
Oculii
By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
- February 2024
- Case
ReSpo.Vision: The Kickstart of an AI Sports Revolution
By: Paul A. Gompers, Elena Corsi and Nikolina Jonsson
This case study explores the growth journey of Polish computer vision sports start-up ReSpo.Vision in an emerging entrepreneurial ecosystem. By providing 3D data and analysis to soccer clubs, ReSpo.Vision achieved significant milestones with a €1 million seed round, an... View Details
Keywords: Business Startups; Business Plan; Experience and Expertise; Talent and Talent Management; Decisions; Decision Choices and Conditions; Forecasting and Prediction; Entrepreneurship; Venture Capital; AI and Machine Learning; Analytics and Data Science; Applications and Software; Business Strategy; Sports Industry; Technology Industry; Poland; Europe
- 2023
- Article
Which Models Have Perceptually-Aligned Gradients? An Explanation via Off-Manifold Robustness
By: Suraj Srinivas, Sebastian Bordt and Himabindu Lakkaraju
One of the remarkable properties of robust computer vision models is that their input-gradients are often aligned with human perception, referred to in the literature as perceptually-aligned gradients (PAGs). Despite only being trained for classification, PAGs cause... View Details
- November 2023
- Case
Apple Inc. in 2023
By: David B. Yoffie and Sarah von Bargen
Under CEO Tim Cook, Apple became the first trillion dollar market cap company, the first two trillion dollar company, and the first three trillion dollar company. Since the COVID pandemic, Apple gained over 20% of the world smartphone market and 50% of the U.S. market,... View Details
- November–December 2023
- Article
Look the Part? The Role of Profile Pictures in Online Labor Markets
By: Isamar Troncoso and Lan Luo
Profile pictures are a key component of many freelancing platforms, a design choice that can impact hiring and matching outcomes. In this paper, we examine how appearance-based perceptions of a freelancer’s fit for the job (i.e., whether a freelancer "looks the part"... View Details
- October 2023
- Teaching Note
Metaverse Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-431. Metaverse Wars recaps the development of the metaverse concept and the attendant hype, bringing the narrative up to the summer of 2023 when Meta’s big pivot looked more like a costly misstep than a stroke of strategic genius. In... View Details
- 2023
- Chapter
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
By: Shunyuan Zhang, Flora Feng and Kannan Srinivasan
he growth of social media and the sharing economy is generating abundant unstructured image and video data. Computer vision techniques can derive rich insights from unstructured data and can inform recommendations for increasing profits and consumer utility—if only the... View Details
- August 2022
- Article
What Makes a Good Image? Airbnb Demand Analytics Leveraging Interpretable Image Features
By: Shunyuan Zhang, Dokyun Lee, Param Vir Singh and Kannan Srinivasan
We study how Airbnb property demand changed after the acquisition of verified images (taken by Airbnb’s photographers) and explore what makes a good image for an Airbnb property. Using deep learning and difference-in-difference analyses on an Airbnb panel dataset... View Details
- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
- Article
Detecting Adversarial Attacks via Subset Scanning of Autoencoder Activations and Reconstruction Error
By: Celia Cintas, Skyler Speakman, Victor Akinwande, William Ogallo, Komminist Weldemariam, Srihari Sridharan and Edward McFowland III
Reliably detecting attacks in a given set of inputs is of high practical relevance because of the vulnerability of neural networks to adversarial examples. These altered inputs create a security risk in applications with real-world consequences, such as self-driving... View Details
- 2017
- Article
Computer Vision Uncovers Predictors of Physical Urban Change
By: Nikhil Naik, Scott Duke Kominers, Ramesh Raskar, Edward L. Glaeser and César A. Hidalgo
Which neighborhoods experience physical improvements? In this paper, we introduce a computer vision method to measure changes in the physical appearances of neighborhoods from time-series street-level imagery. We connect changes in the physical appearance of five U.S.... View Details
- 2015
- Working Paper
Do People Shape Cities, or Do Cities Shape People? The Co-evolution of Physical, Social, and Economic Change in Five Major U.S. Cities
By: Nikhil Naik, Scott Duke Kominers, Ramesh Raskar, Edward L. Glaeser and Cesar Hidalgo
Urban change involves transformations in the physical appearance and the social composition of neighborhoods. Yet, the relationship between the physical and social components of urban change is not well understood due to the lack of comprehensive measures of... View Details
- Summer 2014
- Article
Taiwan's PC Industry, 1976–2010: The Evolution of Organizational Capabilities
By: Howard H. Yu and Willy C. Shih
The stellar growth of Taiwan's personal computer (PC) industry over the past three decades represents a paradox. Participating in the global production system, local firms in Taiwan grew in association with established firms in the West. Despite their technical... View Details
Keywords: Personal Computer; PC; PC Industry; Taiwan PC Industry; Taiwan PC Manufacturers; Innovation and Invention; Innovation and Management; Innovation Strategy; Growth and Development; Growth and Development Strategy; Growth Management; Industry Clusters; Industry Growth; Industry Structures; Information Technology; Technological Innovation; Mobile Technology; Information Technology Industry; Taiwan
- 2011
- Teaching Note
UFIDA (B) (TN)
By: F. Warren McFarlan, Bin Yang and E. Chen
This case highlights the leadership, cultural and organizational structure dimensions of UFIDA. The case begins with Founder/Chairman Wang Wenjing's rags-to-riches story. Then UFIDA's senior and middle management of different backgrounds talk about their leader,... View Details
- January 2004
- Case
Nokia and MIT's Project Oxygen (Abridged)
By: David B. Yoffie and Rebecca Henderson
Looks at how Nokia should respond to a future vision of computing and communications that was developed at MIT's Project Oxygen. View Details
- December 1999
- Case
Sun Microsystems, Inc. (A2): Network Visions: Mike Clary on the Product that Hid in HR
By: Rosabeth M. Kanter and Jane Roessner
Chief scientist Bill Joy of Sun Microsystems, Inc. had a vision for a new product called "Jini": a network computing piece of infrastructure that would reinforce Sun's leadership role in the industry for helping define how the Internet and networking technology... View Details
- September 1994 (Revised September 1994)
- Case
Acer Group, The: Vision for the Year 2000
By: D. Quinn Mills and Richard C. Wei
In the early 1990s, Acer, Inc. set two goals: to be a top-five PC company worldwide in 1995 and to be a global consortium of companies by the year 2000. The company identified potential obstacles concerning capital, image, number of experienced international managers,... View Details
Keywords: Mission and Purpose; Goals and Objectives; Management Analysis, Tools, and Techniques; Organizational Structure; Global Strategy; Multinational Firms and Management; Experience and Expertise; Marketing Strategy; Production; Rank and Position; Business Strategy; Capital; Computer Industry; Japan