Publications

January 2017
Supplement

Bayer AG: Bidding to Win Merck's OTC Business

By: Benjamin C. Esty, Marc Baaij and Arjen Mulder

Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M＆A; Tax Shields; Valuation; Competitive Strategy; Auctions; Germany; United States; United Kingdom

winter 2005
Article

Financing Auction Bids

By: Matthew Rhodes-Kropf and S. Viswanathan

In many auctions, bidders do not have enough cash to pay their bid. If bidders have asymmetric cash positions and independent private values then auctions will be inefficient. However, what happens if bidders have access to financial markets? We characterize efficient... View Details

Keywords: Financing and Loans; Auctions; Bids and Bidding; Financial Markets; Valuation; Cash; Capital Markets; Profit; Competition

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2008
Working Paper

On Best-Response Bidding in GSP Auctions

By: Matthew Cary, Aparna Das, Benjamin Edelman, Ioannis Giotis, Kurtis Heimerl, Anna R. Karlin, Claire Mathieu and Michael Schwarz

How should players bid in keyword auctions such as those used by Google, Yahoo! and MSN? We model ad auctions as a dynamic game of incomplete information, so we can study the convergence and robustness properties of various strategies. In particular, we consider... View Details

Keywords: Online Advertising; Auctions; Bids and Bidding; Game Theory; Mathematical Methods; Competitive Strategy

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January 2008 (Revised March 2008)
Supplement

Bidding on Martha's Vineyard (B)

By: James Sebenius

To buy a desirable Martha's Vineyard property, Robert and Sally Franklin must craft a bidding strategy informed by their assessment of their competitor. The "A" case sets up the situation and bidding history to date, describes how they assessed their valuations and... View Details

Keywords: Bids and Bidding; Property; Competitive Strategy; Real Estate Industry; Martha's Vineyard

February 1991
Background Note

Note on Sealed Bid Auctions

By: David E. Bell

Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details

Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions

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February 2010 (Revised August 2010)
Case

Digital Media Group: The Shanghai Bid

By: G. Felda Hardymon and Ann Leamon

In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details

Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

July 2007 (Revised February 2010)
Case

Saffronart.com: Bidding for Success

By: Mukti Khaire and R. Daniel Wadhwani

Saffronart, a five-year-old online art auction company, leads the market for modern Indian art and now faces competitors in the market it created. Established in 2000 by the wife-and-husband team of Minal and Dinesh Vazirani, Saffronart.com is an innovative online... View Details

Keywords: Arts; Business Startups; Entrepreneurship; Auctions; Industry Growth; Competition; Online Technology; Fine Arts Industry; India

March 2021
Case

Sky Deutschland - Bidding for Sports Rights (A)

By: Felix Oberholzer-Gee, Sascha L. Schmidt, Renate Imoberdorf and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

October 2013 (Revised December 2015)
Case

Alcoa's Bid for Alcan (A)

By: Paul Healy and Penelope Rossano

In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream... View Details

Keywords: Acquisitions; Strategy; Aluminum; Accounting; Financials; Alcoa; Rio Tinto; Alcan; Metals and Minerals; Competition; Consolidation; Emerging Markets; Acquisition; Financial Statements; Manufacturing Industry; Canada; China; Russia

August 2007 (Revised September 2007)
Case

Gome: Bidding for China Paradise

Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details

Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China

March 2021
Supplement

Sky Deutschland - Bidding for Sports Rights (B)

By: Felix Oberholzer-Gee, Sascha L. Schmidt and Sebastian Koppers

Carsten Schmidt, CEO of Sky Deutschland, needs to prepare for the auction of German soccer rights. Much was at stake. Not only was soccer the most widely watched sport in Germany, the company had long advertised that only Sky showed “every game, every goal.” In... View Details

Keywords: Sports; Entertainment; Television Entertainment; Intellectual Property; Auctions; Bids and Bidding; Sports Industry; Media and Broadcasting Industry; Germany

June 2013
Teaching Plan

Fairstar Heavy Transport

By: Guhan Subramanian and Charlotte Krontiris

This case traces the efforts of Fairstar Heavy Transport, a heavy marine transportation company, to secure a contract associated with the development of the Greater Gorgon gas fields off the coast of Australia. It examines Fairstar's approach to a highly regimented... View Details

Keywords: Fairstar; Gorgon; Bidding; Bids and Bidding; Energy Sources; Shipping Industry; Australia

October 2013
Supplement

Alcoa's Bid for Alcan (B)

By: Paul Healy and Penelope Rossano

In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream... View Details

Keywords: Strategy; Acquisitions; Alcoa; Alcan; Rio Tinto; Aluminum Industry; Accounting; Financial Analysis; Consolidation; Market Participation; Financial Statements; Acquisition; Mining; Mining Industry; Canada; United States