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  • All HBS Web  (10,063)
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  • October 2020 (Revised June 2021)
  • Case

The Bronx Community Foundation

By: Brian Trelstad and Aldo Sesia
Derrick and Desmon Lewis were both successful professionals in the consulting and banking industries. They were born and raised in The Bronx, New York City’s poorest borough. The Lewis brothers had always wanted to give back to the community. In 2016 they launched a... View Details
Keywords: Community Foundations; Social Enterprise; Social Entrepreneurship; Relationships; Business Model; Social Issues; New York (city, NY); United States
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Trelstad, Brian, and Aldo Sesia. "The Bronx Community Foundation." Harvard Business School Case 321-011, October 2020. (Revised June 2021.)
  • August 2012
  • Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira
This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details
Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America
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Teixeira, Thales S. "Marketing Communications." Harvard Business School Background Note 513-041, August 2012.
  • November 2022
  • Case

Hiring with the Community in Saint Paul

By: Mitchell B. Weiss and Sarah Mehta
This case reviews Saint Paul Mayor Melvin Carter’s decision to involve the community in the process of hiring his cabinet members. Rather than relying on an executive recruiting firm or choosing cabinet heads from his own network, Carter recruited 100 community members... View Details
Keywords: Community Engagement; Competency and Skills; Government and Politics; Human Resources; Government Administration; Recruitment; Selection and Staffing; Decision Making; Public Administration Industry; United States; Minnesota; Saint Paul
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Weiss, Mitchell B., and Sarah Mehta. "Hiring with the Community in Saint Paul." Harvard Business School Case 823-074, November 2022.
  • February 2016 (Revised May 2016)
  • Case

Community Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa
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Quelch, John A., and Emily C. Boudreau. "Community Health." Harvard Business School Case 516-075, February 2016. (Revised May 2016.)
  • April 2025
  • Case

Techint: Strategic Choices for Community Impact

By: Lauren Cohen, Virak Prum, Kenneth Charman, Pedro Levindo and Mariana Cal
In early 2024 Erika Bienek, Chief Community Relations Officer at Techint, had to decide whether to invest in a new company-owned and operated technical school in Veracruz, Mexico, or invest instead in strengthening the city’s public education system. Techint, a global... View Details
Keywords: Technical Institutes; Community Relations; Social Impact; Argentina; Mexico; Brazil; Conglomerate; Stakeholder Management; Government And Business; Community Impact; Philanthropy; Business Conglomerates; Business Subsidiaries; Business Headquarters; Family Business; Decision Making; Private Sector; Public Sector; Education; Curriculum and Courses; Middle School Education; Secondary Education; Teaching; Training; Learning; Energy; Engineering; Construction; Values and Beliefs; Geography; Global Range; Local Range; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Government Legislation; Recruitment; Innovation and Invention; Disruptive Innovation; Knowledge; Resource Allocation; Industry Clusters; Infrastructure; Family Ownership; Philanthropy and Charitable Giving; Business and Community Relations; Business and Stakeholder Relations; Business and Government Relations; Creativity; Reputation; Social and Collaborative Networks; Civil Society or Community; Social Issues; Poverty; Strategy; Construction Industry; Education Industry; Energy Industry; Industrial Products Industry; Manufacturing Industry; Steel Industry; Europe; Italy; Latin America; North and Central America; Mexico; North America; United States; South America; Argentina; Buenos Aires; Brazil
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Cohen, Lauren, Virak Prum, Kenneth Charman, Pedro Levindo, and Mariana Cal. "Techint: Strategic Choices for Community Impact." Harvard Business School Case 825-058, April 2025.
  • June 2014
  • Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams
Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details
Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India
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Groysberg, Boris, Sarah L. Abbott, and Robin Abrahams. "Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication." Harvard Business School Teaching Note 414-006, June 2014.
  • 2020
  • Article

Why Do User Communities Matter for Strategy?

By: Sonali K. Shah and Frank Nagle
In this essay, we explore how strategic management research and practice could benefit from considering the benefits and challenges obtainable through working with user communities. User communities represent a unique organizing structure for the exchange of ideas and... View Details
Keywords: User Communities; Innovation; Open Source; Collaboration; Cooperative Strategy; Knowledge Sharing; Strategy; Collaborative Innovation and Invention
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Shah, Sonali K., and Frank Nagle. "Why Do User Communities Matter for Strategy?" Special Issue on Open Innovation. Strategic Management Review 1, no. 2 (2020): 305–353.
  • Research Summary

Interpersonal Communication & Human-Computer Interaction

This stream of research, combining methods from experimental psychology and natural language processing, investigates behaviors that improve interpersonal communication. In our paper on question-asking published in Journal of Personality and Social Psychology,... View Details
Keywords: Communication; Responsiveness; Negotiation; Gender Stereotypes
  • November 2012
  • Case

Building a Community at Semiconductor Manufacturing International Corporation

By: Christopher Marquis, Zucheng Zhou, Mo Chen and Heng Fan
Over the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning... View Details
Keywords: Culture And Community; Cost vs Benefits; Civil Society or Community; Organizational Culture; Profit; Culture; Compensation and Benefits; Semiconductor Industry
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Marquis, Christopher, Zucheng Zhou, Mo Chen, and Heng Fan. "Building a Community at Semiconductor Manufacturing International Corporation." Harvard Business School Case 413-083, November 2012.
  • November 1975 (Revised September 1992)
  • Background Note

Communications Policy

Introductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in... View Details
Keywords: Communication Strategy
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Star, Steven H. "Communications Policy." Harvard Business School Background Note 576-086, November 1975. (Revised September 1992.)
  • September 2007
  • Article

(Noisy) Communication

By: Bharat Anand and Ron Shachar
Communication is central to many settings in marketing and economics. A focal attribute of communication is miscommunication. We model this key characteristic as a noise in the messages communicated, so that the sender of a message is uncertain about its perception by... View Details
Keywords: Communication Intention and Meaning; Interpersonal Communication; Cost vs Benefits; Marketing Communications; Performance Improvement; Mathematical Methods
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Anand, Bharat, and Ron Shachar. "(Noisy) Communication." Quantitative Marketing and Economics 5, no. 3 (September 2007): 211–237. (Lead Article.)
  • November 2000 (Revised December 2000)
  • Case

Abuzz: Community Building Community

By: Rosabeth M. Kanter, Katherine Chen and Michelle Heskett
Keywords: Civil Society or Community; Urban Development
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Kanter, Rosabeth M., Katherine Chen, and Michelle Heskett. "Abuzz: Community Building Community." Harvard Business School Case 301-024, November 2000. (Revised December 2000.)
  • Article

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna
We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details
Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance
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Choudhury, Prithwiraj, Dan Wang, Natalie A. Carlson, and Tarun Khanna. "Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles." Strategic Management Journal 40, no. 11 (November 2019): 1705–1732.
  • February 1999 (Revised June 2000)
  • Background Note

Integrated Marketing Communications

By: Robert J. Dolan
Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan. View Details
Keywords: Marketing Communications
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Dolan, Robert J. "Integrated Marketing Communications." Harvard Business School Background Note 599-087, February 1999. (Revised June 2000.)
  • February 2022
  • Teaching Plan

Community Solutions

By: Brian Trelstad and Tom Quinn
Teaching Plan for HBS Case No. 322-021. Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached... View Details
Keywords: Homelessness; Social Issues; Housing; Human Needs; Poverty; Welfare; Business and Community Relations; Analytics and Data Science; Business Strategy; Corporate Social Responsibility and Impact; Philanthropy and Charitable Giving
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Trelstad, Brian, and Tom Quinn. "Community Solutions." Harvard Business School Teaching Plan 322-060, February 2022.
  • September 2021 (Revised November 2022)
  • Case

Community Solutions

By: Brian Trelstad and Tom Quinn
Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details
Keywords: Change; Change Management; Disruption; Transformation; Communication; Communication Strategy; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Forecasting and Prediction; Social Entrepreneurship; Ethics; Values and Beliefs; Capital Budgeting; Capital Markets; Country; Government Administration; Government Legislation; Housing; Disruptive Innovation; Innovation and Invention; Innovation Strategy; Knowledge Sharing; Leading Change; Resource Allocation; Mission and Purpose; Performance Evaluation; Performance Improvement; Philanthropy and Charitable Giving; Opportunities; Social Enterprise; Nonprofit Organizations; Human Needs; Public Opinion; Social Issues; Societal Protocols; Poverty; Welfare; Well-being; System; Equality and Inequality; Consulting Industry; Real Estate Industry; United States; New York (city, NY); Florida; Texas
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Trelstad, Brian, and Tom Quinn. "Community Solutions." Harvard Business School Case 322-021, September 2021. (Revised November 2022.)
  • January 2001
  • Case

First Community Bank (B): Community Banking Group

By: Rosabeth M. Kanter and Daniel Galvin
After nine years of leading First Community Bank (FCB), BankBoston's unique venture targeting low- to moderate-income communities, and finally gaining recognition and respect for her efforts, Gail Snowden must once again faces the challenge of justifying FCB's value,... View Details
Keywords: Mergers and Acquisitions; Valuation; Organizational Change and Adaptation; Problems and Challenges; Business and Community Relations; Banking Industry
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Kanter, Rosabeth M., and Daniel Galvin. "First Community Bank (B): Community Banking Group." Harvard Business School Case 301-086, January 2001.
  • March 2022
  • Article

Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field

By: Reshmaan Hussam, Natalia Rigol and Benjamin N. Roth
Identifying high-growth microentrepreneurs in low-income countries remains a challenge due to a scarcity of verifiable information. With a cash grant experiment in India we demonstrate that community knowledge can help target high-growth microentrepreneurs; while the... View Details
Keywords: Microentrepreneurs; Community Information; Field Experiment; Loans; Entrepreneurship; Developing Countries and Economies; Financing and Loans; Information; Mathematical Methods; India
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Hussam, Reshmaan, Natalia Rigol, and Benjamin N. Roth. "Targeting High Ability Entrepreneurs Using Community Information: Mechanism Design in the Field." American Economic Review 112, no. 3 (March 2022): 861–898.
(Online Appendix with Corrigendum—Thanks to Isabella Masetto, Diego Ubfal, and The Institute for Replication for identifying a minor coding error in the production of Table 4.)
  • February 2003 (Revised September 2009)
  • Background Note

Nonverbal Communication in Negotiation

By: Michael A. Wheeler and Dana Nelson
This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The... View Details
Keywords: Nonverbal Communication; Negotiation Participants; Situation or Environment; Behavior; Power and Influence
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Wheeler, Michael A., and Dana Nelson. "Nonverbal Communication in Negotiation." Harvard Business School Background Note 903-081, February 2003. (Revised September 2009.)
  • December 2015
  • Case

Difficult Conversations and Dealing with Challenging Situations at Work: Managing Communication

By: Boris Groysberg and Ann Leamon
Keywords: Organization Behavior; Communication; Interpersonal Communication; Organizations
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Groysberg, Boris, and Ann Leamon. "Difficult Conversations and Dealing with Challenging Situations at Work: Managing Communication." Harvard Business School Case 416-034, December 2015.
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