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- October 2014
- Article
Making Charity Pay
By: Michael I. Norton and Jill Avery
Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details
Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States
Norton, Michael I., and Jill Avery. "Making Charity Pay." Harvard Business Review 92, no. 10 (October 2014).
- Summer 2005
- Article
The Ratings Game: Evaluating the Three Groups that Rate the Charities
By: Stephanie Lowell, Brian Trelstad and Bill Meehan
Lowell, Stephanie, Brian Trelstad, and Bill Meehan. "The Ratings Game: Evaluating the Three Groups that Rate the Charities." Stanford Social Innovation Review 3, no. 2 (Summer 2005): 39–45.
- 01 Oct 2014
- News
Making Charity Pay
- May 2018
- Teaching Note
Charity or Bribery?
By: Eugene Soltes and Brian Tilley
Teaching Note for HBS No. 118-052. View Details
- Article
Avoiding Overhead Aversion in Charity
By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy
Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead... View Details
Gneezy, Uri, Elizabeth A. Keenan, and Ayelet Gneezy. "Avoiding Overhead Aversion in Charity." Science 346, no. 6209 (October 31, 2014): 632–635.
- December 2017
- Case
Charity or Bribery?
By: Eugene Soltes and Brian Tilley
Filip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm’s Polish division. While pitching Healthgen’s products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a... View Details
Keywords: Bribery; Crime and Corruption; Law; Ethics; Philanthropy and Charitable Giving; United States; Europe
Soltes, Eugene, and Brian Tilley. "Charity or Bribery?" Harvard Business School Case 118-052, December 2017.
- 02 Jun 2019
- News
Charity begins at work
- 2017
- Conference Presentation
The Ladder of Charity
By: J. De Freitas, P. DeScioli, K. Thomas and S. Pinker
- Web
Buy Now, Pay Later: Credit and Charity
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and View Details
- Article
Welfare Receipt and Private Charity
By: Arthur C. Brooks
Brooks, Arthur C. "Welfare Receipt and Private Charity." Public Budgeting & Finance 22, no. 3 (Fall 2002): 101–114.
- 01 Feb 1999
- News
Newman's Own Brand of Charity
lemonade, ice cream, and organic foods. By 1997, Newman's Own had reached $62.6 million in gross annual sales, producing a before-tax surplus of $8.5 million. The company had contributed over $90 million to charities since its inception,... View Details
- February 2020
- Article
Using Charity Performance Metrics as an Excuse Not to Give
By: Christine L. Exley
There is an increasing pressure to give more wisely and effectively. There is, relatedly, an increasing focus on charity performance metrics. Via a series of experiments, this paper provides a caution to such a focus. While information on charity performance metrics... View Details
Keywords: Charitable Giving; Prosocial Behavior; Altruism; Excuses; Self-serving Biases; Philanthropy and Charitable Giving; Performance; Measurement and Metrics; Behavior
Exley, Christine L. "Using Charity Performance Metrics as an Excuse Not to Give." Management Science 66, no. 2 (February 2020): 553–563.
- 23 Apr 2004
- News
Charities Surprise Donor Foundations With Bluntness
- Article
The Effects of Public Policy on Private Charity
By: Arthur C. Brooks
Brooks, Arthur C. "The Effects of Public Policy on Private Charity." Administration & Society 36, no. 2 (May 2004): 166–185.
- 11 Dec 2016
- News
The Mistakes We Make When Giving to Charity
- 2005
- Book
Gifts of Time and Money: The Role of Charity in America's Communities
By: Arthur C. Brooks
Policymakers, civic leaders, and scholars have increasingly focused their attention over the last decade-and-a-half on the importance of voluntary participation in civil society. From George H. W. Bush's Thousand Points of Light to Bill Clinton's AmeriCorps to George... View Details
Brooks, Arthur C., ed. Gifts of Time and Money: The Role of Charity in America's Communities. Lanham, MD: Rowman and Littlefield, 2005.
- 21 Nov 2014
- News