Charity - Publications - Faculty & Research

October 2014
Article

Making Charity Pay

Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches that garner a lot of buzz often fall short of sales goals, leading many companies to conclude,... View Details

Keywords: Philanthropy; Charitable Giving; Charity; Philanthropy and Charitable Giving; Advertising; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry; Food and Beverage Industry; Retail Industry; United States

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Summer 2005
Article

The Ratings Game: Evaluating the Three Groups that Rate the Charities

By: Stephanie Lowell, Brian Trelstad and Bill Meehan

Keywords: Charity; Charity Navigator; Donors; UNICEF

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01 Oct 2014
News

Making Charity Pay

May 2018
Teaching Note

Charity or Bribery?

By: Eugene Soltes and Brian Tilley

Teaching Note for HBS No. 118-052. View Details

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Article

Charity and Competitiveness

By: John Quelch

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December 2017
Case

Charity or Bribery?

By: Eugene Soltes and Brian Tilley

Filip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm’s Polish division. While pitching Healthgen’s products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a... View Details

Keywords: Bribery; Crime and Corruption; Law; Ethics; Philanthropy and Charitable Giving; United States; Europe

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Avoiding Overhead Aversion in Charity

By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy

Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead... View Details

Keywords: Marketing Strategy; Philanthropy and Charitable Giving

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Article

Faith, Secularism, and Charity

By: Arthur C. Brooks

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02 Jun 2019
News

Charity begins at work

2017
Conference Presentation

The Ladder of Charity

By: J. De Freitas, P. DeScioli, K. Thomas and S. Pinker

Citation

Web

Buy Now, Pay Later: Credit and Charity

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Imagining Pre-Industrial Credit Credit and View Details

Article

Welfare Receipt and Private Charity

By: Arthur C. Brooks

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01 Feb 1999
News

Newman's Own Brand of Charity

lemonade, ice cream, and organic foods. By 1997, Newman's Own had reached $62.6 million in gross annual sales, producing a before-tax surplus of $8.5 million. The company had contributed over $90 million to charities since its inception,... View Details

February 2020
Article

Using Charity Performance Metrics as an Excuse Not to Give

By: Christine L. Exley

There is an increasing pressure to give more wisely and effectively. There is, relatedly, an increasing focus on charity performance metrics. Via a series of experiments, this paper provides a caution to such a focus. While information on charity performance metrics... View Details

Keywords: Charitable Giving; Prosocial Behavior; Altruism; Excuses; Self-serving Biases; Philanthropy and Charitable Giving; Performance; Measurement and Metrics; Behavior

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