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Publications

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      • Faculty Publications  (429)

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      • 2025
      • Working Paper

      Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs

      By: Mengjie Cheng, Elie Ofek and Hema Yoganarasimhan
      We study how media firms can use LLMs to generate news content that aligns with multiple objectives—making content more engaging while maintaining a preferred level of polarization/slant consistent with the firm’s editorial policy. Using news articles from The New York... View Details
      Keywords: Large Language Models; Content Creation; Media; Polarization; Generative Ai; Direct Preference Optimization; AI and Machine Learning; News; Perspective; Digital Marketing; Policy; Media and Broadcasting Industry
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      Cheng, Mengjie, Elie Ofek, and Hema Yoganarasimhan. "Balancing Engagement and Polarization: Multi-Objective Alignment of News Content Using LLMs." Harvard Business School Working Paper, No. 25-051, April 2025.
      • April 2025
      • Article

      Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

      By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
      Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details
      Keywords: Sharing Economy; Airbnb; Image Feature Extraction; Machine Learning; Facial Expressions; Prejudice and Bias; Nonverbal Communication; E-commerce; Consumer Behavior; Perception
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      Zhang, Shunyuan, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar, and Xupin Zhang. "Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile." Journal of Consumer Research 51, no. 6 (April 2025): 1073–1097.
      • 2025
      • Working Paper

      Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

      By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
      Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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      Ma, Liangzong, Ta-Wei Huang, Eva Ascarza, and Ayelet Israeli. "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning." Harvard Business School Working Paper, No. 25-037, February 2025.
      • November 2024
      • Technical Note

      Is a Single-Family Office Right for You?

      By: Christina R. Wing, George Jackoboice and Justin Huang
      Twenty years ago, the term “family office” was used infrequently and often reserved for the most storied families such as the Rockefellers or the Kennedys. Now, “family office” is on the tip of the tongue of every investor, wealth manager, and company. However, the... View Details
      Keywords: Family Office; Family Business
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      Wing, Christina R., George Jackoboice, and Justin Huang. "Is a Single-Family Office Right for You?" Harvard Business School Technical Note 625-073, November 2024.
      • 2024
      • Working Paper

      Case Studies of the Emulation of Chinese Entrepreneurial Business Models

      By: Josh Lerner, Junxi Liu, Jacob Moscona and David Yang
      This working paper presents four short case studies of emerging market businesses whose founders emulated Chinese firms. These examples are part of a more systematic pattern, documented extensively in Lerner et al. (2024), in which businesses developed in China were... View Details
      Keywords: Emerging Markets; Business Ventures
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      Lerner, Josh, Junxi Liu, Jacob Moscona, and David Yang. "Case Studies of the Emulation of Chinese Entrepreneurial Business Models." Harvard Business School Working Paper, No. 25-017, September 2024.
      • October 10, 2024
      • Article

      Characteristics of Creative Individuals: An Umbrella Review Protocol

      By: Alex Thabane, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia and Mohit Bhandari
      The properties of creative products–novelty and usefulness–are generally agreed upon by researchers. Yet, consensus is lacking on which personal and environmental factors contribute to an individual’s creative potential, or to what extent. substantial research work has... View Details
      Keywords: Creativity; Medical Specialties; Personal Characteristics; Health Industry; Canada
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      Thabane, Alex, Tyler McKechnie, Phillip Staibano, Goran Calic, Colin Kruse, Jason W. Busse, Samee Parpia, and Mohit Bhandari. "Characteristics of Creative Individuals: An Umbrella Review Protocol." PLoS ONE 19, no. 10 (October 10, 2024).
      • 2025
      • Working Paper

      Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

      By: Julian De Freitas, Noah Castelo, Ahmet K. Uğuralp and Zeliha O. Uğuralp
      As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
      Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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      De Freitas, Julian, Noah Castelo, Ahmet K. Uğuralp, and Zeliha O. Uğuralp. "Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships." Harvard Business School Working Paper, No. 25-018, October 2024. (Revised May 2025.)
      • October 2024
      • Article

      Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship

      By: Michael Ewens, Ramana Nanda and Christopher Stanton
      We show theoretically that a critical determinant of the attractiveness of VC-backed entrepreneurship for high-earning potential founders is the expected time to develop a startup’s initial product. This is because founder-CEOs’ cash compensation increases... View Details
      Keywords: Entrepreneurship; Venture Capital; Executive Compensation
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      Ewens, Michael, Ramana Nanda, and Christopher Stanton. "Founder-CEO Compensation and Selection into Venture Capital-Backed Entrepreneurship." Journal of Finance 79, no. 5 (October 2024): 3361–3405.
      • October 2024
      • Article

      Racial Disparities in the Paycheck Protection Program

      By: Sergey Chernenko and David Scharfstein
      Using a large sample of Florida restaurants, we document significant racial disparities in borrowing through the Paycheck Protection Program (PPP) and investigate the causes of these disparities. Black-owned restaurants are 25% less likely to receive PPP loans.... View Details
      Keywords: Discrimination; Paycheck Protection Program; Economic Injury Disaster Loans; Bank Lending; Nonbank Lending; Banks and Banking; Financing and Loans; Prejudice and Bias; Race
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      Chernenko, Sergey, and David Scharfstein. "Racial Disparities in the Paycheck Protection Program." Art. 103911. Journal of Financial Economics 160 (October 2024).
      • October 2024
      • Article

      Sampling Bias in Entrepreneurial Experiments

      By: Ruiqing Cao, Rembrand Koning and Ramana Nanda
      Using data from a prominent online platform for launching new digital products, we document that ‘sampling bias’—defined as the difference between a startup’s target customer base and the actual sample on which early ‘beta tests’ are conducted—has a systematic and... View Details
      Keywords: Target Market; Sampling Biases; Beta Testing; Product Launch; Entrepreneurship; Gender
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      Cao, Ruiqing, Rembrand Koning, and Ramana Nanda. "Sampling Bias in Entrepreneurial Experiments." Management Science 70, no. 10 (October 2024): 7283–7307.
      • September 2024
      • Article

      A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence

      By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
      Having passion is almost universally lauded. People strive to follow their passion at work, and organizations increasingly seek out passionate employees. Supporting the benefits of passion, prior research finds a robust relationship between passion and higher levels of... View Details
      Keywords: Interests; Personal Characteristics; Performance Evaluation
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      Bailey, Erica R., Kai Krautter, Wen Wu, Adam D. Galinsky, and Jon M. Jachimowicz. "A Potential Pitfall of Passion: Passion Is Associated with Performance Overconfidence." Social Psychological & Personality Science 15, no. 7 (September 2024): 769–779.
      • 2024
      • Working Paper

      Finance Without Exotic Risk

      By: Pedro Bordalo, Nicola Gennaioli, Rafael La Porta and Andrei Shleifer
      We address the joint hypothesis problem in cross-sectional asset pricing by using measured analyst expectations of earnings growth. We construct a firm-level measure of Expectations Based Returns (EBRs) that uses analyst forecast errors and revisions and shuts down any... View Details
      Keywords: Investment Return; Financial Markets; Behavioral Finance; Risk and Uncertainty
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      Bordalo, Pedro, Nicola Gennaioli, Rafael La Porta, and Andrei Shleifer. "Finance Without Exotic Risk." NBER Working Paper Series, No. 33004, September 2024.
      • 2024
      • Working Paper

      Patent Hunters

      By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh
      Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details
      Keywords: Patents; Product Launch; Product; Innovation and Invention
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      Cohen, Lauren, Umit Gurun, Katie Moon, and Paula Suh. "Patent Hunters." NBER Working Paper Series, No. 32965, September 2024.
      • July 24, 2024
      • Article

      Research: How Passion Can Backfire at Work

      By: Erica R. Bailey, Kai Krautter, Wen Wu, Adam D. Galinsky and Jon M. Jachimowicz
      Passion has long been championed as a key to workplace success. However, scientific studies have found mixed results: On the one hand, some studies find evidence that passionate employees tend to perform better, while other research has documented null or even negative... View Details
      Keywords: Performance Effectiveness; Personal Characteristics; Behavior; Outcome or Result
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      Bailey, Erica R., Kai Krautter, Wen Wu, Adam D. Galinsky, and Jon M. Jachimowicz. "Research: How Passion Can Backfire at Work." Harvard Business Review Digital Articles (July 24, 2024).
      • 2024
      • Working Paper

      Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations

      By: Raviv Murciano-Goroff, Ran Zhuo and Shane Greenstein
      How prevalent are severe software vulnerabilities, how fast do software users respond to the availability of secure versions, and what determines the variance in the installation distribution? Using the largest dataset ever assembled on user updates, tracking server... View Details
      Keywords: Cybersecurity; Applications and Software; Technology Adoption; Consumer Behavior
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      Murciano-Goroff, Raviv, Ran Zhuo, and Shane Greenstein. "Navigating Software Vulnerabilities: Eighteen Years of Evidence from Medium and Large U.S. Organizations." NBER Working Paper Series, No. 32696, July 2024.
      • May 2024
      • Article

      Relational Attributions for One’s Own Resilience Predict Compassion for Others

      By: Rachel Ruttan, Ting Zhang, Sivahn Barli and Katherine DeCelles
      Existing work on attribution theory distinguishes between external and internal attributions (i.e., “I overcame adversity due to luck” vs. “my own effort”). We introduce the construct of relational resilience attributions (i.e., “due to help from other people”) as a... View Details
      Keywords: Personal Characteristics; Forecasting and Prediction; Attitudes; Behavior
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      Ruttan, Rachel, Ting Zhang, Sivahn Barli, and Katherine DeCelles. "Relational Attributions for One’s Own Resilience Predict Compassion for Others." Journal of Personality and Social Psychology 126, no. 5 (May 2024): 818–840.
      • March 2024
      • Case

      Katharine Graham: Changing the World

      By: Robert Simons and Shirley Sun
      This case traces the life of Katharine Graham from housewife to publisher of the Washington Post. Born into a family of wealth, Graham described herself as a “doormat wife” after she married Phil Graham and stayed at home to raise their children. His unexpected death... View Details
      Keywords: Mission and Purpose; Values and Beliefs; Power and Influence; Personal Characteristics; Leadership Style; Success; Work-Life Balance; News; Newspapers; Media; Gender; Publishing Industry
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      Simons, Robert, and Shirley Sun. "Katharine Graham: Changing the World." Harvard Business School Case 124-035, March 2024.
      • February 2024
      • Article

      Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry

      By: Dominika Kinga Randle and Gary P. Pisano
      An enduring trait of modern corporations is their propensity to diversify into multiple lines of business. Penrosian theories conceptualize diversification as a strategy to exploit a firm’s fungible, yet “untradeable”, resources and point to redeployment of... View Details
      Keywords: Diversification; Market Entry and Exit; Assets
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      Randle, Dominika Kinga, and Gary P. Pisano. "Diversification as an Adaptive Learning Process: An Empirical Study of General-Purpose and Market-Specific Technological Know-How in New Market Entry." Special Issue on Knowledge Resources and Heterogeneity of Entrants within and across Industries. Industrial and Corporate Change 33, no. 1 (February 2024): 238–252.
      • 2024
      • Working Paper

      Age at Immigrant Arrival and Career Mobility: Evidence from Vietnamese Refugee Migration and the Amerasian Homecoming Act

      By: Sari Pekkala Kerr, William R. Kerr and Kendall Smith
      We study the long-run career mobility of young immigrants, mostly refugees, from Vietnam who moved to the United States during 1989-1995. This third and final migration wave of young Vietnamese immigrants was sparked by unexpected events that culminated in the... View Details
      Keywords: Vietnam; Vietnam War; Assimilation; Immigration; Refugees; Age; Outcome or Result; Personal Development and Career; Viet Nam
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      Kerr, Sari Pekkala, William R. Kerr, and Kendall Smith. "Age at Immigrant Arrival and Career Mobility: Evidence from Vietnamese Refugee Migration and the Amerasian Homecoming Act." Harvard Business School Working Paper, No. 24-044, January 2024.
      • January 2024
      • Technical Note

      The ICARUS Principles: What It Takes to Tackle the World

      By: Debora L. Spar and Julia M. Comeau
      Over the course of the 20th century, most of the world’s major multinational corporations framed their mission around Milton Friedman’s famous mantra: that the sole purpose of the firm is to maximize its shareholders’ profits. Recently, however, growing numbers of... View Details
      Keywords: Purpose; Mission; Social Business; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; For-Profit Firms
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      Spar, Debora L., and Julia M. Comeau. "The ICARUS Principles: What It Takes to Tackle the World." Harvard Business School Technical Note 324-055, January 2024.
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