Case Teaching - Publications - Faculty & Research

Teaching Note for HBS Case No. 325-110. CEO Tim Leiweke reviewed the process by which his newly formed Oak View Group had managed a major rebuild of a landmark arena in Seattle which attracted a National Hockey League franchise and major entertainers concerned about... View Details

Keywords: Climate Change; Sports; Entertainment; Development Economics; Environmental Sustainability; Leadership; Bids and Bidding; Standards; Corporate Social Responsibility and Impact; Seattle

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March 2025
Teaching Plan

Wasabi Technologies (A) and (B)

By: N. Louis Shipley and Stacy Straaberg

Teaching Plan for HBS Case Nos. 823-021 and 825-035. Set in 2019, the “Wasabi Technologies (A)” case centers on Wasabi Technologies (Wasabi), a successful hot cloud storage company based in Boston, Massachusetts. Founder and CEO David Friend is ready to scale the... View Details

Keywords: Information Management; Sales; Product Development; Growth and Development Strategy; Business Divisions; Business Strategy; Information Technology Industry; United States; Massachusetts; Boston

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March 2025
Teaching Note

Moving Science: The Rowland Institute at Harvard

By: Maria P. Roche

Teaching Note for HBS Case No. 724-441. View Details

Keywords: Optics; Engineering; Higher Education; Strategy; Science; Buildings and Facilities; Research and Development; Real Estate Industry; Biotechnology Industry

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March 2025
Teaching Note

Kering Eyewear

By: Rohit Deshpandé and Nicole Zelazko

This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details

Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States

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March 2025
Teaching Note

Unintended Consequences of Algorithmic Personalization

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS Case No. 524-052. View Details

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February 2025
Teaching Note

Influencer-Led Brand Building: Hairitage and the McKnights

By: William R. Kerr and James Palano

Teaching Note for HBS Case No. 825-066. Mindy McKnight started in 2009 as an early influencer on social media whose videos of creative hairstyles for girls launched her family on an entrepreneurship journey. The McKnights transitioned from YouTube ad revenue to brand... View Details

Keywords: Family Business; Social Media; Entrepreneurship; Brands and Branding; Product Launch; Power and Influence; Expansion; Beauty and Cosmetics Industry

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February 2025
Teaching Note

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli

Teaching Note for HBS Case No. 422-044. View Details

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February 2025
Teaching Note

Kwame Spearman at Tattered Cover: Reinventing Brick-and-Mortar Retail

By: Ryan Raffaelli

Teaching Note for HBS Case No. 422-014. View Details

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February 2025
Teaching Note

Brown and Coconut

By: Yuan Zou

Teaching Note for HBS Case No. 122-011. View Details

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February 2025
Teaching Note

Dynamic Pricing at Wendy's: Where’s the Beef?

By: Elie Ofek

Teaching Note for HBS Case 525-010. View Details

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February 2025
Supplement

Moleskine: Daniela Riccardi Turns the Page

By: Ryan Raffaelli

Newly appointed CEO Daniela Riccardi needed to develop and present an action plan to the board of the company that owned Moleskine. Riccardi was hired because Moleskine had recently overextended its reach and needed more focus and discipline. Having previously served... View Details

Keywords: Brands and Branding; Organizational Change and Adaptation; Distribution Channels; Planning; Leading Change; Organizational Culture; Product Marketing; Retail Industry; Italy

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