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- November 2015
- Supplement
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement
Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement." Harvard Business School PowerPoint Supplement 616-037, November 2015. (This Powerpoint supplement for instructors supports teaching note 616-021.)
- November 2015 (Revised January 2016)
- Teaching Note
McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs
This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details