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      • November 2015
      • Supplement

      McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement

      By: Michael W. Toffel
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      Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs: Powerpoint Supplement." Harvard Business School PowerPoint Supplement 616-037, November 2015. (This Powerpoint supplement for instructors supports teaching note 616-021.)
      • November 2015 (Revised January 2016)
      • Teaching Note

      McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs

      By: Michael W. Toffel
      This case provides an opportunity for students to consider how large, multinational corporations should respond when targeted by activists regarding environmental and social concerns in their supply chains. Greenpeace targeted McDonald's because its chicken supplier... View Details
      Keywords: Supply Chain; Supply Chain Management; Welfare; Agriculture and Agribusiness Industry; Food and Beverage Industry; Service Industry; Brazil; United States; United Kingdom
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      Toffel, Michael W. "McDonald's Corporation: Managing a Sustainable Supply Chain—From Amazon Soya to Cage Free Eggs." Harvard Business School Teaching Note 616-021, November 2015. (Revised January 2016.)
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