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- July 2025
- Case
AeroVironment: The MacCready Works Dilemma
By: Willy Shih and Sophie Zimmerman
Scott Newbern, the head of the MacCready Works at AeroVironment (AV) faced a dilemma. The new Strix next-generation drone had just completed a very successful test. AV had launched MacCready Works to focus on transformational innovations that served new markets and new... View Details
- July 2025
- Case
ICARE: Frontline Leadership at Michelin
By: Hubert Joly and Emilie Billaud
In 2025, Michelin CEO Florent Menegaux reflected on the company’s transformation since taking the helm in 2019. Amid a volatile global landscape marked by inflation, rising competition, and geopolitical and sustainability pressures, Michelin had achieved strong... View Details
Keywords: Human Capital; Transformation; Management Practices and Processes; Managerial Roles; Organizational Culture; Leadership; Competency and Skills; Global Strategy; Multinational Firms and Management; Human Resources; Compensation and Benefits; Recruitment; Retention; Employee Relationship Management; Working Conditions; Leading Change; Growth and Development Strategy; Groups and Teams; Motivation and Incentives; Well-being; Auto Industry; Manufacturing Industry; Europe; China; United States
- 2025
- Working Paper
Rethinking Volume
By: Philippe van der Beck, Lorenzo Bretscher and Zhiyu Julie Fu
Gross trading volumes in financial markets are large and far exceed return volatility. In contrast, “net volume”—trading from persistent portfolio reallocations—is substantially lower, as it excludes transitory round-trip trades. This observation reveals a fundamental... View Details
- 2025
- Chapter
An Appraisal on 'Teaching the Early History of IB at Harvard Business School'
By: Geoffrey Jones
This chapter reviews new research about the origins of International Business as an academic discipline. Contrary to conventional wisdom that it originated in economics departments in the 1960s, this research highlights the importance of teaching at Harvard Business... View Details
- July 2025
- Article
Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data
By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders use machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of... View Details
- June 2025
- Case
Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle
By: Krishna G. Palepu and Ahmed Dahawy
Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
- June 2025
- Case
The Value of Art on Campus as a Vision for Educating Leaders Who Make a Difference
By: James Riley, Alexis Lefort and Helen Yap
This case explores the debate surrounding the installation of a large contemporary sculpture, Inés by Jaume Plensa, at Harvard Business School under the leadership of Dean Nitin Nohria. Set in 2016, the case examines the role of physical campus design and public art in... View Details
- June 2025
- Case
(Family) Size Matters: Nico Oprée and the Decreasing Power of Family Unity over Time
By: Lauren Cohen, Octavian Graf Pilati, Dominik V. Eynern and Sophia Pan
Nico Oprée, a fourth-generation (G4) member of his family’s heavy manufacturing business, found himself reflecting on how the firm would navigate a deepening shareholder conflict. While the second generation (G2) had managed the business in harmony, dynamics shifted... View Details
Keywords: Family Functioning And Support; Family Business; Family and Family Relationships; Family Ownership; Mergers and Acquisitions; Corporate Governance; Resignation and Termination; Leadership Style; Management Succession; Size; Negotiation Offer; Private Ownership; Business and Shareholder Relations; Trust; Conflict of Interests; Conflict Management; Business Exit or Shutdown; Selection and Staffing; Manufacturing Industry; Germany
- June 2025
- Case
Transforming a Titan (A)
By: George Serafeim and Lena Duchene
Dimitri Papalexopoulos, fourth-generation CEO of TITAN Cement, must decide whether to keep leading the 120-year-old, family-controlled firm or hand the reins to new management. Over 26 years he has turned TITAN from a domestic player into an internationally diversified... View Details
Keywords: Digitalization; Digital; Family Firms; Succession Planning; CEO Succession; CEO Role; Decarbonization; Resilience; Innovation; Organizational Transformations; AI and Machine Learning; Digital Strategy; Digital Transformation; Family Business; Family Ownership; Climate Change; Transformation; Crisis Management; Leadership; Management Succession; Growth Management; Industrial Products Industry; Construction Industry; Greece; Europe; United States
- June 2025
- Supplement
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- June 2025
- Exercise
Full-Funnel Advertising on TikTok: An Experiment (Solution)
By: Jeremy Yang and Ayelet Israeli
TikTok’s Marketing Science team developed a new type of advertising strategy beyond branding and performance advertising, called full-funnel advertising. Branding ads focused on brand building at the top of the funnel by generating consumer awareness, while performance... View Details
- 2025
- Working Paper
Small Business Innovation Applied to National Needs
By: Kyle Myers, Lauren Lanahan and Evan E. Johnson
Small businesses have long supplied a disproportionate share of major innovations in the United States. We review a centerpiece policy on this topic: the U.S. Small Business Innovation Research (SBIR) program. We trace its legislative history and summarize program... View Details
- June 2025
- Case
TagHive: Edtech Pricing and Distributor Decisions
By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; AI and Machine Learning; Applications and Software; Distribution Channels; Sales; Reputation; Education Industry; Technology Industry; India; South Korea
- June 2025
- Case
Larry Culp at General Electric: Rebuilding an American Icon
By: Nitin Nohria, Kayti Stanley, Ashka Stephen and Drew Goydan
As he takes over as CEO of the iconic industrial giant General Electric, Larry Culp faces a range of urgent issues as the company is delisted from the DJIA and is seen by many as heading towards bankruptcy. Culp steers GE through a series of carefully thought-out moves... View Details
Keywords: Leadership; Restructuring; Financial Management; Organizational Change and Adaptation; Organizational Culture; Performance Improvement; Business and Shareholder Relations; Perception; Corporate Strategy; Value; Health Industry; Aerospace Industry; Industrial Products Industry; Financial Services Industry; North America; Europe
- June 2025
- Article
Outcome and Process Frames: Strategic Renewal and Capability Reprioritization at the Federal Bureau of Investigation
[Research Summary]: Framing is critical for leaders who must build support for strategic renewal. While research has concentrated on renewal that replaces one set of capabilities with another, we explore a distinctive challenge: how leaders persuade stakeholders to... View Details
- 2025
- Chapter
Commentary on 'Tracing the Early History of IB Teaching at Harvard Business School' by Teresa da Silva Lopes
By: Louis T. Wells
The Comments follow the evolution of International Business (IB) at Harvard Business School (HBS) after the IB Area was disbanded in 1973. Several IB faculty were relocated to a course on the economic and political environment of business. HBS dropped its doctoral... View Details
- 2025
- Chapter
Critical Choices in Designing a Board: An Overview
By: Suraj Srinivasan and Lynn S. Paine
Board design is never one-size-fits-all. It’s a series of critical choices—each with trade-offs—that can define how a board functions, governs, and delivers strategic value.
That’s the premise of "Critical Choices in Designing a Board," a... View Details
Keywords: Governing and Advisory Boards
- Summer 2025
- Article
Dynamic Competition for Customer Memberships
By: Cristian Chica, Julian Jimenez-Cardenas and Jorge Tamayo
A competitive two-period membership (subscription) market is analyzed. Two symmetric firms charge a “membership” fee that allows consumers to buy products or services at a given unit price for both periods. Firms can choose between long- or short-term memberships. When... View Details
- June 2025
- Article
Integral Outside: The Financial Curb Market, the Electric Telegraph, and the Politics of Pricing in Second Empire France
Financial markets in nineteenth-century France were far more complex than an analysis of the official Bourse or its state-authorized brokers would suggest. Most financial transactions occurred on an illegal yet tacitly tolerated curb market called the coulisse, which... View Details