Publications

Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development

18 Oct 2016
Op-Ed

Why Business Should Invest in Community Health

companies including IBM, GE, Bath Iron Works, and L.L. Bean that recognize the link between healthy businesses and healthy communities. They are tapping into business’s unique... View Details

Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health

15 Aug 2012
News

Shaping a Business and a Community

August 2012
Background Note

Marketing Communications

By: Thales S. Teixeira and Thales S. Teixeira

This note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how... View Details

Keywords: Marketing Communication; Advertising; Promotion; Social Media; Digital Media; Viral Advertising; Marketing; Communications Industry; North and Central America

November 2012
Case

Building a Community at Semiconductor Manufacturing International Corporation

By: Christopher Marquis, Zucheng Zhou, Mo Chen and Heng Fan

Over the past decade, Semiconductor Manufacturing International Corporation (SMIC) had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning... View Details

Keywords: Culture And Community; Cost vs Benefits; Civil Society or Community; Organizational Culture; Profit; Culture; Compensation and Benefits; Semiconductor Industry

November 2022
Case

Hiring with the Community in Saint Paul

By: Mitchell B. Weiss and Sarah Mehta

This case reviews Saint Paul Mayor Melvin Carter’s decision to involve the community in the process of hiring his cabinet members. Rather than relying on an executive recruiting firm or choosing cabinet heads from his own network, Carter recruited 100 community members... View Details

Keywords: Community Engagement; Competency and Skills; Government and Politics; Human Resources; Government Administration; Recruitment; Selection and Staffing; Decision Making; Public Administration Industry; United States; Minnesota; Saint Paul

June 2008
Case

Threadless: The Business of Community

By: Karim R. Lakhani and Zahra Kanji

Threadless.com, the online, Chicago-based t-shirt company, was not your typical fashion apparel company. The company, run by Jake Nickell, Jacob DeHart, and Jeffrey Kalmikoff, turned the fashion business on its head by enabling anyone to submit designs for t-shirts and... View Details

Keywords: Business Model; Business Startups; Innovation and Invention; Product Design; Partners and Partnerships; Social and Collaborative Networks; Apparel and Accessories Industry

May 1996 (Revised August 2001)
Case

Timberland and Community Involvement

By: James E. Austin and Jaan Elias

The Timberland Co., a manufacturer and retailer of footwear, outdoor apparel, and accessories, committed itself to instituting and communicating a core set of values to its employees, stockholders, and consumers. The system of beliefs emphasized community service.... View Details

Keywords: Ethics; Values and Beliefs; Business and Community Relations; Social Enterprise; Corporate Strategy; Apparel and Accessories Industry

February 2016 (Revised May 2016)
Case

Community Health

By: John A. Quelch and Emily C. Boudreau

Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa

31 Jan 2014
News

Creating Candor and More: Tips for Virtual Team Communications

Keywords: virtual meetings; communication strategies

Article

Machine Learning Approaches to Facial and Text Analysis: Discovering CEO Oral Communication Styles

By: Prithwiraj Choudhury, Dan Wang, Natalie A. Carlson and Tarun Khanna

We demonstrate how a novel synthesis of three methods—(1) unsupervised topic modeling of text data to generate new measures of textual variance, (2) sentiment analysis of text data, and (3) supervised ML coding of facial images with a cutting-edge convolutional neural... View Details

Keywords: CEOs; Communication Style; Machine Learning; Spoken Communication; Nonverbal Communication; Personal Characteristics; Analysis; Performance

Find at Harvard

June 2008
Case

Threadless: The Business of Community (Instructor's Version)

By: Karim R. Lakhani and Zahra Kanji

The instructor version of Threadless includes the Threadless student version multimedia case as well as four additional videos that can be used to enhance class discussion. The first video presents community reaction to the proposal from the large retailer. The next... View Details

Keywords: Debates; Decisions; Strategic Planning; Society; Entertainment and Recreation Industry

01 Jun 1998
News

Diversity and Community

Business Changing workforce demographics and business conditions, as well as evolving social attitudes, have led many companies to a greater awareness of how diversity View Details

Keywords: Garry Emmons

February 2024 (Revised June 2024)
Case

Asian Community Development Corporation: Building Housing and Community

By: Michael Chu and Alexis Lefort

Based in Boston’s Chinatown, the Asian Community Development Corporation’s mission was to build affordable homes, empower families, and strengthen communities. The case examines whether ACDC should continue pursuing all three goals or focus on affordable housing. View Details

Keywords: Housing; Mission and Purpose; Nonprofit Organizations; Urban Development; Boston