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Publications

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  • All HBS Web  (4,718)
    • People  (23)
    • News  (1,068)
    • Research  (2,508)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (1,179)

Show Results For

  • All HBS Web  (4,718)
    • People  (23)
    • News  (1,068)
    • Research  (2,508)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (1,179)
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  • 23 Dec 2009
  • News

Managing Starwood's Brand & Expansion Strategy

Keywords: Hospitality; Real Estate
  • 23 Apr 2012
  • News

The Paradox of Personal Branding

  • 01 Mar 2021
  • News

Manage the Suppliers That Could Harm Your Brand

  • 01 Feb 1999
  • News

Newman's Own Brand of Charity

hire an experienced COO. Reflecting on that decision during the afternoon gathering of members of the Social Enterprise Club in Aldrich Hall, Newman noted, "From the beginning, our View Details
  • 01 Feb 2000
  • News

No Place Like Home

in public-private financing for housing and holistic community development have come to the fore. Laurie J. Gould (MBA '96) is manager of finance at the Boston office of one... View Details
Keywords: Garry Emmons
  • 22 Feb 2022
  • News

Brand New

Rob Sundy (MBA 2004) has an unabashed fondness for Americana. It’s an interest he traces back to an unexpected source: his time as a paratrooper in the 82nd Airborne. “It’s a historic unit,” says the West Point graduate, noting that many View Details
Keywords: April White; manufacturing; life experience; leadership; Black; African American; Furniture and Related Product Manufacturing; Manufacturing
  • 11 May 2011
  • News

In a Good Place

Gehrke: Supporting schools with an eclectic incubator. Photo courtesy Judy Gehrke Every Sunday, on a block of Manhattan’s Columbus Avenue between West 76th and 77th streets, an event takes place that is part... View Details
  • 01 Mar 2004
  • News

Protecting against the Erosion of Brand Value

brands of premium cachet and the premium prices that come with it. “The same forces that cause the commoditization of products and services precipitate the commoditization... View Details
Keywords: Publishing Industries (except Internet); Information
  • 10 Jan 2014
  • News

Red Lobster and the Brand Envy Dilemma

  • 01 Apr 1999
  • News

A Vibrant Brand

whom he regularly rubs shoulders. Instead, they include the likes of Dick Serafin, a production manager at Time Warner, and Sherill R. Heron and Jonathan A. Kraft, HBS classmates whose support he is... View Details
Keywords: Susan Young
  • 01 Sep 2008
  • News

The Levitt Brand

management is particularly relevant in a global business,” she adds. “I knew every single department store owner in every part of the world we did business in. I always took a special gift from Mrs. Lauder... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 2000
  • News

A Place in the Sun

domestic product. The lure of faraway places recently led the Bulletin to consider two different sorts of vacation enterprises in which HBS alumni play prominent roles. The... View Details
Keywords: Julia Hanna and Garry Emmons
  • 24 Sep 2018
  • News

Why Bad “Plot Twists” Ruin Brand Stories

  • 01 Sep 2013
  • News

Case Study: A Place at the Table

by Carmen Nobel Taking Care of Business: Marlene Krauss, Mary Falvey, Annon Adams, and Vicki Keller, circa 1967. Photo courtesy of Baker Library historical collections, HBS In 1962, the Harvard Business... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 07 Nov 2021
  • News

Companies that Pivot Are Best Placed to Prosper

  • 01 Dec 2000
  • News

Opening Doors: Inside the World of Museum Management

advertising savvy are but two of the myriad skills that are required of today's museum manager. Traditionally, museums have been run by academics who worked their way through the curatorial ranks, but more... View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services
  • 30 Jun 2017
  • News

Rebuilding the Girl Scouts Brand

negative to our brand?’ At JDRF, when I arrived, brand management and having brand as part of the decision tree was a new practice.” There is one... View Details
Keywords: April White
  • 28 Oct 2021
  • News

The Toxic Effects of Branding Your Workplace a “Family”

  • 25 Dec 2017
  • News

Employers Are Looking for Job Candidates in the Wrong Places

  • 13 May 2021
  • News

Investment Management for the Carbon Potential Of Forests: David Brand, New Forests

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