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- All HBS Web
(358)
- People (1)
- News (32)
- Research (262)
- Multimedia (2)
- Faculty Publications (86)
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- 01 Sep 2008
- News
The Levitt Brand
and brands. “I admit it’s written in a provocative way, and that’s one reason it gets assigned all the time.” While Levitt’s vision of a world where standardized products rule has not yet been borne out, the article is still read and discussed 25 years later. In a... View Details
- 14 Dec 2022
- News
Santa Claus Debates Whether to Outsource Toy Production
- 28 Mar 2024
- News
Rooms with a View
Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
- 01 Dec 2023
- News
Thinking Ahead
As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
when, and why working in a startup is right for you; evaluate the viability of a startup you are considering joining; learn how startup dynamics and rules benefit investors, not employees; negotiate a better job offer and manage... View Details
Keywords: podcasts
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do... View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s... View Details
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- 01 Jun 2012
- News
Noted & Quoted
“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.” —Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating... View Details
- 01 Dec 2020
- News
Take Time to Transition (If it’s Time)
bank account, and family support system.” Up the structure. Build your own board of directors. “You need a group of people who will offer outside support and call you to account,” Burton advises. Evaluate your approach on a monthly basis.... View Details
- 11 Aug 2014
- News
The First Five Years: Melissa Fensterstock (MBA 2012)
with a healthy alternative.'" Which HBS case study had the greatest impact on you, and why? "'NuCor Steel' changed the way I evaluate innovation. I am now very much on the lookout for low-end disruptors as well as aware of incumbents'... View Details
- 06 Dec 2021
- News
HBS Curricula Explore the Complexities of Innovation
and evaluate data-driven insights to inform managerial decisions. Giving Executives New Insight Through its Executive Education programs, taught on campus and online, HBS is advancing business leaders’ knowledge of the digital world,... View Details
Keywords: Jennifer Gillespie
- 01 Dec 2013
- News
Faculty Books
how organizations can create moral behavior using unspoken cues. Why Unqualified Candidates Get Hired Anyway Why do businesses evaluate candidates solely on past job performance, ignoring the job's difficulty? Why do university admissions... View Details
- 01 Sep 2003
- News
Globalization Revisited
strategy sessions and throughout the halls of academe. They have always sounded with particular resonance at HBS, where, at a two-day colloquium last May, some sixty academics and practitioners gathered to assess the status of globalization and of global corporations,... View Details
- 01 Oct 2000
- News
Faculty Retirements
He is a former visiting research associate and trustee of the Marketing Science Institute and was a Ford Foundation Visiting Professor at the European Institute for Advanced Studies in Management in Brussels. At HBS, Silk served as cochair of the Marketing unit and... View Details
- 26 May 2022
- News
Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories
fantastic job raising sponsorship funds. All in all, we will pursue both paths in the future to engage our alumni in-person and virtually.” The club has established a fairly selective process for evaluating potential honorees, according... View Details
Keywords: Margie Kelley
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details
- 01 Mar 2018
- News
March 2018 Alumni and Faculty Books
Alumni Books Dress Like a Million from Goodwill: The Ultimate Recycle Store by Jean Kelley (OPM 29, 2000) (JKLA Publishing) Goodwill stores are the ultimate retail location for getting great deals on name brand clothing. In this book, the... View Details
- 01 Dec 2001
- News
A Close-Up Look at the Men behind the Empire
immigrant who shrewdly spotted an opportunity in the nascent steel industry and became one of the richest men in his adopted country. Carnegie's era also saw an unprecedented explosion of branded consumer goods, among them Ivory Soap,... View Details