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- People (2)
- News (254)
- Research (508)
- Multimedia (2)
- Faculty Publications (222)
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- 17 May 2010
- News
Don't Make These Mistakes with Your Online Brand Community
- 22 Feb 2022
- News
Brand New
World War II, members played a key role in the Normandy invasion. When Sundy left the army for the corporate world, he turned his attention to similarly storied names such as Cheerios, Betty Crocker, KitchenAid, and Maytag in his marketing roles at General Mills and... View Details
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing professor emeritus Stephen A.... View Details
- 01 Sep 2008
- News
The Levitt Brand
if they listened long enough to give him a shot,” says HBS professor emeritus Stephen A. Greyser. “Also, it’s interesting to note that he didn’t go to the academy to get his ideas accepted; his approach was to convince important people in the practical world of... View Details
- 21 Jan 2020
- News
When Community Becomes Your Competitive Advantage
- 27 Apr 2020
- News
How Brands Unwittingly Fund Disinformation
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does... View Details
Keywords: April White
- 05 Oct 2010
- News
In Charge of a Beloved Brand
- 21 Mar 2014
- News
Where Bragging Is Bad
- 01 Dec 2014
- News
Faculty Q&A: The New Brand Manager: You
Now that customers have more of a voice in the consumer-brand relationship, some brands have suffered loud criticism for recent business decisions. How can brands avoid that pitfall? I’m not sure consumer... View Details
Keywords: April White
- 01 Jun 2020
- News
Effective Communication in the Age of Zoom
changed the way we work. But according to Rachel Greenwald (MBA 1993), some of the core tenets of interpersonal communication that were important in the office remain just as important in our new digital workspaces—we just need to adjust... View Details
Keywords: Zoom
- 28 Mar 2016
- News
The Alum Building a Brand New City in Panama
Colombian billionaire Jaime Gilinski (MBA 1980) is the man behind what Forbes calls “the most audacious real estate project in the world”: the redevelopment of Howard Air Force Base along the Panama Canal. After the United States left in 1999, Gilinski—a successful... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
Clubs News Clubs News Since its launch in 1986, the HBS Association of Northern California’s Community Partners (HBSCP) program has deployed the expertise of more than 1,000 alumni volunteers to enhance the impacts of hundreds of Bay Area... View Details
Keywords: Margie Kelley
- 03 Jul 2018
- News
How a Passion for Travel Built a $43 Million Fashion Brand
than Tennessee, but I felt at home,” Rawdon told Forbes online. “After that trip I set my mind to travel.” In 2002, that passion was a strong factor in Rawdon’s decision to co-found Tea Collection, a children’s clothing brand that draws... View Details
- 08 May 2015
- News
Prestige brands can expand their reach—and make their core customers proud
Managing symbolic and exclusive brands involves an inherent tradeoff. Managers seek to generate growth by extending the customer base to new segments and markets. Yet increased popularity can dilute the exclusivity of the View Details
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 12 Feb 2021
- News
How Dunkin’ Donuts Took Over the World
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Courtesy Bob Rosenberg Courtesy Bob Rosenberg Dan Morrell: In 1963, Bob Rosenberg’s (MBA 1963) father asked him to become CEO of Universal Food Systems—which included a regional View Details
Keywords: brands; leadership; management; strategy; operations; career; Food and Beverage Stores; Retail Trade