Brand Architecture - Publications - Faculty & Research

01 Sep 2023
News

Made in Italy

focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details

Keywords: April White

20 May 2020
News

Keeping Families Connected

through activity and play,” explains Tuchman. “And until Caribu, there really was no great way to do that virtually.” Families can choose from more than 1,000 book titles in eight different languages, as well as games, puzzles, and other educational content. The... View Details

01 Oct 2002
News

Jeremiah P. Murphy, Jr.

Coop's brand name, while a core Coop management group retained control of Internet and catalogue sales, Coop membership, and interactions with local universities. A $4 million renovation of the Harvard Square flagship store that uncovered... View Details

19 May 2022
News

Leading to Salvation

when Hennepin County got ready, we found an African American fellow who’s a graduate of the University of Minnesota School of Architecture to design the building. And he designed it. And many of his family members had been buried there.... View Details

01 Sep 2003
News

Sharon Patrick

Sharon L. Patrick draws a bright line between the financials of a business and its architecture — its economics and business model. It’s the latter that tells her what makes the financials tick and drives her particular interest in media... View Details

Keywords: Susan Young; Finance; News, Library, Internet, and Other Services; Information

01 Dec 2015
News

Ink

brand values (the employees’ work environment embodies the organization—beanbag chairs in the conference room and walls full of Post-its); and environment and sustainability (a less-is-more mentality and environmentally conscious... View Details

01 Jan 2008
News

Anand G. Mahindra, MBA 1981

Nature, Purpose, and Practice of the Movie Business, by David Mamet “My penchant is for building brands that find a place in the customer’s mind and for developing businesses that live or die by how well they connect with the consumer.”... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

centuries, not decades. The ten years that it took to conceive, plan, and build the East Building were well-spent, judging by the superb reception the I.M. Pei-designed structure has received, including its recent designation by View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Apr 1996
News

Technology for Learning's Sake

initiative's rapid progress has been aided greatly by the strength of the technology groundwork that has been established at the School over the past few decades. "This is not something brand new," notes Professor F. Warren McFarlan,... View Details

Keywords: by Deborah Blagg; photo by David Zadig

Publications