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- All HBS Web
(942)
- People (7)
- News (341)
- Research (465)
- Events (2)
- Multimedia (9)
- Faculty Publications (156)
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- October 2021 (Revised November 2021)
- Case
Bodega Aurrera: eCommerce at the Base of the Pyramid
By: Michael Chu, Álvaro Rodríguez Arregui, Carla Larangeira and Jenyfeer Martinez Buitrago
Bodega Aurrera, serving the base of the pyramid and Walmart’s main Mexican format, is considering launching a full eCommerce channel as Covid-19 has erupted in the country. In 2019, Bodega Aurrera accounted for 45% of revenues and 2,748 of Walmex’s 3,416 stores. Having... View Details
Keywords: Bottom Of The Pyramid; Digitalization; Omnichannel; Walmart; Business Model; Internet and the Web; Marketing Channels; Technology Adoption; E-commerce; Retail Industry; Latin America; Mexico
Chu, Michael, Álvaro Rodríguez Arregui, Carla Larangeira, and Jenyfeer Martinez Buitrago. "Bodega Aurrera: eCommerce at the Base of the Pyramid." Harvard Business School Case 322-059, October 2021. (Revised November 2021.)
- June 2017
- Case
MIA: Profit at the Base of the Pyramid
By: Lynda M. Applegate, José Antonio Dávila Castilla, Sarah Mehta and Aldo Sesia
In January 2016, Guillermo Jaime had just returned home to Mexico City after attending a Harvard Business School executive education program. Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a company providing affordable housing to low-income... View Details
Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico
Applegate, Lynda M., José Antonio Dávila Castilla, Sarah Mehta, and Aldo Sesia. "MIA: Profit at the Base of the Pyramid." Harvard Business School Case 817-073, June 2017.
- 01 Mar 2007
- News
The Plight of the Global Poor
growth and with the top tiers in emerging markets relatively small, business is beginning to eye this huge population at the bottom of View Details
- June 2011
- Article
Segmenting the Base of the Pyramid
By: V. Kasturi Rangan, Michael Chu and Djorjiji Petkoski
The bottom of the economic pyramid is a risky place for business, but decent profits can be made there if companies link their financial success with their constituencies' well-being. To do that effectively, you must understand the nuances of people's daily lives, say... View Details
Keywords: International Finance; Risk and Uncertainty; Value Creation; Human Needs; Income; Poverty; Profit; Relationships; Economics; Segmentation
Rangan, V. Kasturi, Michael Chu, and Djorjiji Petkoski. "Segmenting the Base of the Pyramid." Harvard Business Review 89, no. 6 (June 2011).
- 01 Dec 2004
- News
Pyramid Scheme
(historically accurate, by the way), exploring secret chambers, and making fateful, action-determining decisions while seeking clues to an archaeologist’s mysterious disappearance. It’s called TOMB, its plot line was developed from... View Details
- Article
Commercial Returns at the Base of the Pyramid
By: Michael Chu
Keywords: Profit
Chu, Michael. "Commercial Returns at the Base of the Pyramid." Innovations: Technology, Governance, Globalization 2, nos. 1/2 (Winter–Spring 2007): 115–146.
- February 2015 (Revised April 2017)
- Case
Edyficar and Mibanco: The Emergence of M&A in Microfinance
By: Michael Chu
Mibanco, a microfinance icon, is for sale, and Edyficar, owned by Banco del Credito (BCP), Peru's largest bank, is evaluating its acquisition. Until recently, such a transaction would have been fanciful given Mibanco's preeminent role in Peruvian microfinance, which... View Details
Keywords: Base Of The Pyramid; Peru; Latin America; Microfinance; Commercial Banking; Mergers and Acquisitions; Banking Industry; Latin America; Peru
Chu, Michael. "Edyficar and Mibanco: The Emergence of M&A in Microfinance." Harvard Business School Case 315-030, February 2015. (Revised April 2017.)
- Research Summary
Business Strategy at the Base of the Pyramid
Rangan is studying how businesses create value for the 4.2 billion low income, and poorer income residents at the base of the global income pyramid. These are individuals who live on less than $5/day. Providing food, water, sanitation, healthcare, education, skills... View Details
- September 2010
- Case
Aaron's: Household Goods for the U.S. Base of the Pyramid
By: Michael Chu and Charles Augustus Smithgall IV
With $2.5 billion system-wide revenues, Aaron's, a major rent-to-own supplier to the U.S. base of the pyramid, continues to grow in the recession, but CEO R.C. Loudermilk, Jr. wonders how long the company can sustain the fast growth rate of its past. Founded in 1955,... View Details
Keywords: Fairness; For-Profit Firms; Renting or Rental; Financial Crisis; Demand and Consumers; Social Enterprise; Income; Goods and Commodities; Competitive Strategy; Growth and Development Strategy; Consumer Products Industry; United States
Chu, Michael, and Charles Augustus Smithgall IV. "Aaron's: Household Goods for the U.S. Base of the Pyramid." Harvard Business School Case 311-047, September 2010.
- March 2009 (Revised June 2010)
- Case
TOTO: The Bottom Line
TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States
Tripsas, Mary, Masako Egawa, and Jun Fukuyoshi. "TOTO: The Bottom Line." Harvard Business School Case 809-064, March 2009. (Revised June 2010.)
- April 2011 (Revised March 2021)
- Case
BANEX and the No Pago Movement (A)
By: Shawn Cole and Baily Blair Kempner
This case examines Grassroots Capital's decision of whether or not to continue investing in a Bolivian microfinance bank that is suffering financial distress. View Details
Keywords: Base Of The Pyramid; Political Risk; Microfinance; Insolvency and Bankruptcy; Government and Politics; Investment; Risk Management; Financial Services Industry; Bolivia
Cole, Shawn, and Baily Blair Kempner. "BANEX and the No Pago Movement (A)." Harvard Business School Case 211-092, April 2011. (Revised March 2021.)
- June 2017
- Case
Guillermo Jaime—An Endeavor Entrepreneur
By: Lynda M. Applegate, Sarah Mehta and Aldo Sesia
Guillermo Jaime was the founder and CEO of Mejoramiento Integral Asistido (MIA), a for-profit company providing affordable housing to low-income Mexicans living at the base of the pyramid (BOP). This case tells the story of Jaime and Endeavor, a nonprofit dedicated to... View Details
Keywords: Base Of The Pyramid; Social Capitalism; Housing; Emerging Markets; Social Enterprise; Society; Wealth and Poverty; Social Entrepreneurship; Construction Industry; Mexico
Applegate, Lynda M., Sarah Mehta, and Aldo Sesia. "Guillermo Jaime—An Endeavor Entrepreneur." Harvard Business School Case 817-084, June 2017.
- Web
Business at the Base of the Pyramid - Course Catalog
HBS Course Catalog Business at the Base of the Pyramid Course Number 1908 Associate Professor Benjamin N. Roth Associate Professor Natalia Rigol... View Details
- March 2019 (Revised October 2020)
- Case
GENTERA: Facing the Digital Age
By: Michael Chu and Carla Larangeira
After long dominating Mexican microfinance, Compartamos Banco faces the emergence of fintech, just as for the first time its loan portfolio and clients have declined. Enrique Majós, CEO of GENTERA, the bank´s parent company, is keenly aware of the profound changes... View Details
Keywords: Micro Finance; Base Of The Pyramid; Fintech; Microfinance; Disruption; Innovation and Management; Competitive Strategy; North America; Mexico
Chu, Michael, and Carla Larangeira. "GENTERA: Facing the Digital Age." Harvard Business School Case 319-092, March 2019. (Revised October 2020.)
- 01 Dec 1996
- News
Meditations on the Bottom Line
For many managers today, the greatest business challenges are no longer technical; rather, they involve figuring out how to put more "soul" into the workplace. For Belinda L. Bothwick (MBA '77), however,... View Details
- Web
Building From the Bottom Up - Managing the Future of Work
Research Research Building From the Bottom Up (pdf) Building From the Bottom Up (pdf) What business can do to strengthen View Details
- fall 2002
- Article
The Great Leap: Driving Innovation from the Base of the Global Pyramid
By: Stuart L. Hart and Clayton M. Christensen
Hart, Stuart L., and Clayton M. Christensen. "The Great Leap: Driving Innovation from the Base of the Global Pyramid." MIT Sloan Management Review 44, no. 1 (fall 2002): 51–56.
- 14 Jul 2010
- News
Liberal Arts and the Bottom Line
- January 2013 (Revised March 2013)
- Course Overview Note
'Made in India': Human Capital at the Base of the Pyramid (TN)
By: Michel Anteby, Felicia Khan and John Ng
This teaching note, used in conjunction with excerpts from the 2010 documentary film "Made in India" (directed and produced by Rebecca Haimowitz and Vaishali Sinha) provides students with an opportunity to explore what constitutes human capital and the moral issues... View Details
Anteby, Michel, Felicia Khan, and John Ng. "'Made in India': Human Capital at the Base of the Pyramid (TN)." Harvard Business School Course Overview Note 413-092, January 2013. (Revised March 2013.)