Publications

Publications

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  • July 2008 (Revised September 2009)
  • Case

Betfair vs. UK Bookmakers

By: Ramon Casadesus-Masanell and Neil Campbell
Betting exchanges provide an electronic platform that allows ordinary consumers to not only back teams to win, but also to lay odds for other punters to back. This business model allows punters to cut out the middleman of the bookmaker and leads to a much more... View Details
Keywords: Business Model; Decision Choices and Conditions; Two-Sided Platforms; Market Transactions; Competition; Entertainment and Recreation Industry
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  • July 2008 (Revised March 2010)
  • Teaching Note

Betfair vs. UK Bookmaker (TN)

By: Ramon Casadesus-Masanell and Neil Campbell
Teaching Note for [709417]. View Details
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  • November 2018
  • Case

Sportradar (A): From Data to Storytelling

By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Technology Industry; Information Technology Industry; Media and Broadcasting Industry; Europe; Switzerland; Asia; Austria; Germany; England
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  • 2018
  • Working Paper

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Digital Platforms; Design; Network Effects; Business Model; Competition; Cooperation; Market Entry and Exit
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  • Article

Platform Competition: Betfair and the U.K. Market for Sports Betting

By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP) and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in... View Details
Keywords: Platform Design; Betting; Complements; Competing Business Models; Co-opetition; Entry; Multi-Sided Platforms; Design; Network Effects; Business Model; Competition; Cooperation
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  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

systems to help people succeed in both the short and long run. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52834 Harvard Business School Case 709-417 Betfair vs. UK Bookmakers Betting exchanges provide an... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2016
  • Op-Ed

Brexit: Should Britain Stay or Go?

stirred in the country’s public opinion. Financial markets and bookmakers seem to indicate that Remain is the more likely outcome, but the very last poll of polls by the Financial Times pointed to a chilling neck-to-neck between the two... View Details
Keywords: by Geoffrey G. Jones & Dante Roscini
  • 15 Oct 2008
  • First Look

First Look: October 15, 2008

where no amount of money can guarantee the existence of a fair allocation. Download the paper: http://www.hbs.edu/research/pdf/09-053.pdf   Cases & Course MaterialsBetfair vs. UK Bookmakers Harvard Business School Case 709-417 Betting... View Details
Keywords: Martha Lagace
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

Betfair was an underfunded second mover in the betting exchange space, it was able to attract punters at a much faster rate than the better-funded first mover, Flutter. Moreover, while Betfair and traditional bookmakers competed... View Details
Keywords: Dina Gerdeman
  • 19 Feb 2019
  • First Look

New Research and Ideas, February 19, 2019

campaign. Harvard Business School Case 719-429 Sportradar (A): From Data to Storytelling In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media... View Details
Keywords: Sean Silverthorne