Publications

17 Aug 2011
Research & Ideas

Protecting against the Pirates of Bollywood

In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details

Keywords: by Kim Girard; Motion Pictures & Video

21 Sep 2016
Research & Ideas

Shabana Azmi: Leveraging Bollywood Fame into Social Good

For decades, Shabana Azmi has been a leading actress in Indian cinema. She has starred in many of that country’s most popular and acclaimed films, including the groundbreaking Fire in 1996, about a lesbian relationship between two sisters-in-law. At age 66, Azmi’s... View Details

Keywords: by Sean Silverthorne; Motion Pictures & Video

2021
Working Paper

Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer

This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details

Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India

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Fall 2021
Article

Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991

By: Sudev Sheth, Geoffrey Jones and Morgan Spencer

This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details

Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States

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November 2010 (Revised February 2011)
Case

Hollywood in India: Protecting Intellectual Property (A)

By: Lakshmi Iyer and Namrata Arora

In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details

Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India

May 2017 (Revised April 2020)
Case

Raj Kapoor: The Socialist Showman

By: Geoffrey Jones and Snigdha Sur

This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details

Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union

16 Feb 2021
Working Paper Summaries

Bollywood, Skin Color, and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence

Keywords: by Sudev Sheth, Geoffrey Jones, and Morgan Spencer; Media & Broadcasting

September 2020 (Revised May 2021)
Case

The Indian Premier League, 2020

By: John R. Wells and Benjamin Weinstock

Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details

Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India