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- December 2018 (Revised May 2019)
- Case
Darling Ingredients International
By: David E. Bell and Natalie Kindred
Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice... View Details
Keywords: Darling; Ingredients; Stuewe; Rendering; Animal Byproducts; Used Cooking Oil; UCO; Diamond Green Diesel; DGD; Valero; Renewable Diesel; Biofuel; Recycling; Carbon; LCFS; Blend; Blender; Strategy; Corporate Strategy; Renewable Energy; Food; Agribusiness; Expansion; Diversification; Growth Management; Technological Innovation; Policy; Government Legislation; Agriculture and Agribusiness Industry; Energy Industry; Food and Beverage Industry; United States; Louisiana; California; Texas
Bell, David E., and Natalie Kindred. "Darling Ingredients International." Harvard Business School Case 519-048, December 2018. (Revised May 2019.)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
don’t normally like to talk about. Blendtec captured attention and increased sales with a video showing that its blender was so powerful it could crush a cell phone into a pile of powder. “The best defense against people who are speaking... View Details
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
Snapple forged its initial popularity with underdog narratives and "got its juice back" by reintroducing stories about its quirky founders and its underdog spokesperson, Wendy. Nantucket Nectars' label portrays the story of the founders who started "with... View Details
Keywords: by Martha Lagace
- 01 Jun 2014
- News
Chili recipes
saucepan and add half of chicken broth. Simmer over medium-high heat until chilies are completely tender, about 15 minutes. Transfer to a blender or hand blender cup and blend until completely smooth. Heat... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Blendtec hit on the idea of showing the industrial-strength power of the product by filming the blender munching everything from rake handles to an iPhone. The videos racked up 60 million hits on YouTube, and the company’s CEO was soon... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
the connection among them," Teixeira explains. CONCEPT: Let viewers show off their ability to find strange hidden gems. EXAMPLE: Blendtec's wacky blender videos. In 2006, Blendtec founder and CEO Tom Dickson launched a series of... View Details
- 12 Jan 2015
- News
Good Investments
Illustration by Marcos Chin It’s market day in Barrio Curtidores, which means the main thoroughfare is packed with shoppers perusing makeshift stands that offer everything from jeans and blenders to vegetables and tacos. Moto-taxis... View Details