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- Faculty Publications (36)
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- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- June 1979 (Revised September 1980)
- Case
Biography of an Executive (A)
By: Jay W. Lorsch
Keywords: Biography
Lorsch, Jay W. "Biography of an Executive (A)." Harvard Business School Case 479-040, June 1979. (Revised September 1980.)
- 10 Nov 2016
- Working Paper Summaries
Managing Reputation: Evidence from Biographies of Corporate Directors
- October 1980
- Supplement
Biography of an Executive (B): Spouse's Perspective
By: Jay W. Lorsch
Keywords: Managerial Roles
Lorsch, Jay W. "Biography of an Executive (B): Spouse's Perspective." Harvard Business School Supplement 481-057, October 1980.
- 2016
- Working Paper
Managing Reputation: Evidence from Biographies of Corporate Directors
By: Ian D. Gow, Aida Sijamic Wahid and Gwen Yu
We examine how corporate directors manage reputation through disclosure choices in biographies in proxy statements filed with the SEC. Directors are more likely to withhold information about directorships at firms that experienced adverse events. Withholding such... View Details
Gow, Ian D., Aida Sijamic Wahid, and Gwen Yu. "Managing Reputation: Evidence from Biographies of Corporate Directors." Harvard Business School Working Paper, No. 17-029, October 2016.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- February 2007 (Revised March 2007)
- Case
Joseph Pulitzer
By: John A. Davis and Matthew G. Pillar
Biography of publisher and philanthropist Joseph Pulitzer. View Details
Keywords: Biography
Davis, John A., and Matthew G. Pillar. "Joseph Pulitzer." Harvard Business School Case 807-072, February 2007. (Revised March 2007.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
real-world challenges and anxieties faced by increasing numbers of Americans.” As HBS professor Anat Keinan explains, "Today, underdog brand biographies are being used by both large and small companies and across categories,... View Details
Keywords: by Martha Lagace
- January 2006 (Revised May 2006)
- Case
Akin Ongor's Journey
A retired bank CEO, one of Turkey's most admired leaders, wants to start a leadership institute to develop emerging leaders in the eastern Mediterranean region. Describes his biography and values, the models he established for excellent financial performance and... View Details
Keywords: Leadership Development; Values and Beliefs; Partners and Partnerships; Corporate Social Responsibility and Impact; Business Startups; Environmental Sustainability; Retirement; Education Industry; Turkey; United States
Kanter, Rosabeth M. "Akin Ongor's Journey." Harvard Business School Case 306-072, January 2006. (Revised May 2006.)
- October 2001 (Revised January 2002)
- Case
Auction Vignettes
By: Guhan Subramanian and Michelle Kalka
This case consists of a series of short vignettes illustrating several auctions: the auctions for Hillary Clinton's biography and the talents of baseball star Alex Rodriguez; eBay online auctions; the Turkish government's auction for a 51% stake in its state-run gas... View Details
Keywords: Auctions
Subramanian, Guhan, and Michelle Kalka. "Auction Vignettes." Harvard Business School Case 902-070, October 2001. (Revised January 2002.)
- 1989
- Book
Planning and Power in Iran: Ebtehaj and Economic Development under the Shah
By: Geoffrey Jones
This book provides a biography of Abol Hassan Ebtehaj, who headed Iran's central bank and Plan Organization during the 1940s and 1950s. It provides a wide-ranging survey of the problems of modernization and economic planning in Iran. Ebtehaj was at the center of... View Details
Keywords: Crime and Corruption; Decision Making; Economics; Central Banking; Policy; Political History; Resignation and Termination; Biography; Books; Surveys; Growth and Development Strategy; Planning; Iran
Jones, Geoffrey. Planning and Power in Iran: Ebtehaj and Economic Development under the Shah. London: Frank Cass, 1989.
- September 1994
- Case
Bob Fifer
By: David A. Thomas and Doug Cohen
Explores the life and concerns of Bob Fifer, HBS class of 1979 and CEO of Kaiser Associates. Explores the many influences on Bob's development and his subsequent career choices. It is written as a biography with extensive quotes from interviews with Bob. He describes... View Details
Keywords: Personal Development and Career; Entrepreneurship; Identity; Leadership Style; Ethnicity; Management Teams
Thomas, David A., and Doug Cohen. "Bob Fifer." Harvard Business School Case 495-013, September 1994.
- 16 Nov 2009
- Research & Ideas
The Times Captures History of American Business
choosing articles and writing context-setting essays to situate and engage readers. I greatly enjoyed playing the role of narrator, distilling biography and social, economic, cultural, and business history. The book is rich with... View Details
- Research Summary
Research and Publication Interests
Michelle Craig McDonald is currently writing a Harvard Business School case study on the impact of the International Coffee Act on small producers. She is interested in early American economic development, especially the role of foreign trade and re-exported... View Details
- Research Summary
The American Chief Executive from 1850 to 2000
Richard S. Tedlow's research explores changes in the leadership strategies, styles, and backgrounds of corporate chief executive officers in the United States over the past century and a half. This project has both a qualitative and a quantitative component. The... View Details
- Research Summary
Immigrant Policymakers and Entrepreneurs
Since completing his prize-winning biography of Joseph Schumpeter in 2007 and his book, American Business since 1920 in 2009, Professor McCraw has been working on two new books about immigrants who came to the United States and became important policymakers... View Details
- 06 Jan 2015
- Working Paper Summaries
Henry A. Kissinger as Negotiator: Background and Key Accomplishments
Keywords: by James Sebenius & Laurence A. Green
- April 2018 (Revised October 2023)
- Case
Coco Chanel: From Fashion Icon to Nazi Agent
By: Geoffrey Jones and Emily Grandjean
This case describes the career of the iconic French fashion designer Coco Chanel who created a transformational business during the first half of the 20th century. Beginning in her early adulthood, Chanel leveraged relationships with acquaintances, friends, and... View Details
Keywords: Business History; Biography; Entrepreneurship; Relationships; Brands and Branding; Ethics; Fashion Industry; Apparel and Accessories Industry
Jones, Geoffrey, and Emily Grandjean. "Coco Chanel: From Fashion Icon to Nazi Agent." Harvard Business School Case 318-139, April 2018. (Revised October 2023.)
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
lightly. Q: Schumpeter was a fascinating personality—a womanizer, incredible intellect, great teacher. And how many prominent economists have provoked a sword fight with a librarian? But at the same time, as your biography illustrates,... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
Bundles, one of Walker's descendants who authored the biography On Her Own Ground: The Life and Times of Madam C.J. Walker, told MBA students at Harvard that her great-great-grandmother wanted to help women look and feel better.... View Details