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Executives: biographies
Where can I find biographies of executives? Capital IQ: Search by name, or search by company, then 'People' View Details
- Person Page
Full Biography
By: Rohit Deshpande
Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.
- 10 Nov 2016
- Working Paper Summaries
Managing Reputation: Evidence from Biographies of Corporate Directors
- June 1979 (Revised September 1980)
- Case
Biography of an Executive (A)
By: Jay W. Lorsch
Keywords: Biography
Lorsch, Jay W. "Biography of an Executive (A)." Harvard Business School Case 479-040, June 1979. (Revised September 1980.)
- 2016
- Working Paper
Managing Reputation: Evidence from Biographies of Corporate Directors
By: Ian D. Gow, Aida Sijamic Wahid and Gwen Yu
We examine how corporate directors manage reputation through disclosure choices in biographies in proxy statements filed with the SEC. Directors are more likely to withhold information about directorships at firms that experienced adverse events. Withholding such... View Details
Gow, Ian D., Aida Sijamic Wahid, and Gwen Yu. "Managing Reputation: Evidence from Biographies of Corporate Directors." Harvard Business School Working Paper, No. 17-029, October 2016.
- Web
Biography - Institute For Strategy And Competitiveness
HBS ISC About Michael Porter About Michael Porter A Letter from Michael Porter Biography The Essential Porter Honors & Awards Affiliated Organizations & Institutions VBHCD Initiative Biography View Details
- October 1980
- Supplement
Biography of an Executive (B): Spouse's Perspective
By: Jay W. Lorsch
Keywords: Managerial Roles
Lorsch, Jay W. "Biography of an Executive (B): Spouse's Perspective." Harvard Business School Supplement 481-057, October 1980.
The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography
We introduce the concept of an underdog brand biography to describe an emerging trend in branding in which firms author a historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Apparel and Accessories Industry; Advertising Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Fashion Industry; Food and Beverage Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 01 Jun 2008
- News
McCraw Wins Prize for Biography of Economist Joseph Schumpeter
HBS professor emeritus Thomas McCraw has won the Business History Conference’s 2008 Hagley Prize for the year’s best business history book. Prophet of Innovation: Joseph Schumpeter and Creative Destruction was praised in the award citation for the “engaging artistry”... View Details
- February 2007 (Revised March 2007)
- Case
Joseph Pulitzer
By: John A. Davis and Matthew G. Pillar
Biography of publisher and philanthropist Joseph Pulitzer. View Details
Keywords: Biography
Davis, John A., and Matthew G. Pillar. "Joseph Pulitzer." Harvard Business School Case 807-072, February 2007. (Revised March 2007.)
- 13 Sep 2010
- Research & Ideas
The Consumer Appeal of Underdog Branding
real-world challenges and anxieties faced by increasing numbers of Americans.” As HBS professor Anat Keinan explains, "Today, underdog brand biographies are being used by both large and small companies and across categories,... View Details
Keywords: by Martha Lagace
- 30 May 2017
- News
A change of power: Ford’s outside hire heralds electric era
- 18 Jul 2021
- News
Harvard Business School Summer Reader List Highlights Social Justice
- 13 Sep 2010
- News