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  • All HBS Web  (120)
    • News  (71)
    • Research  (34)
  • Faculty Publications  (18)

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  • All HBS Web  (120)
    • News  (71)
    • Research  (34)
  • Faculty Publications  (18)
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  • 20 Jul 2016
  • News

Biking Across America

  • Web

Bike Policy | About

Bike Policy To ensure the safe and responsible use of bicycles on campus, please review the policies and resources below. For information on Motorized Bicycles or Scooters on campus, please visit the Mobility Policy site . Registration... View Details
  • June 2022 (Revised October 2022)
  • Case

Bosch (A): Entering the Electric Bike Market?

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
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Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (A): Entering the Electric Bike Market?" Harvard Business School Case 722-459, June 2022. (Revised October 2022.)
  • March 2024
  • Teaching Note

Bosch (A-B): Entering the Electric Bike Market?

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann, Sven Jung and Jordan Mitchell
Teaching Note for HBS Case No. 722-459 and 722-460. View Details
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Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, Sven Jung, and Jordan Mitchell. "Bosch (A-B): Entering the Electric Bike Market?" Harvard Business School Teaching Note 724-427, March 2024.
  • June 2022 (Revised October 2022)
  • Supplement

Bosch (B): Entering the Electric Bike Market

By: Ramon Casadesus-Masanell, Oliver Gassmann, Felix Wortmann and Sven Jung
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Casadesus-Masanell, Ramon, Oliver Gassmann, Felix Wortmann, and Sven Jung. "Bosch (B): Entering the Electric Bike Market." Harvard Business School Supplement 722-460, June 2022. (Revised October 2022.)
  • November 2022
  • Article

Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres

By: Omar Isaac Asensio
Evidence from a policy experiment shows that public safety bans on electric scooters and electric bikes can generate unintended traffic congestion in city centres. The studied ban is found to increase travel times by 9–11% for daily evening commutes and by 37%... View Details
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Asensio, Omar Isaac. "Shared Electric Scooters and Electric Bikes Can Reduce Traffic in Urban Centres." Nature Energy 7, no. 11 (November 2022): 1013–1014. (Summary of Impacts of Micromobility on Car Displacement with Evidence from a Natural Experiment and Geofencing Policy.)
  • November 2018 (Revised June 2019)
  • Case

ofo

By: Mitchell Weiss
Dai Wei and his co-founders grew Beijing-based ofo from a school-based startup to a bike-share behemoth in a matter of months, topped an all-out market-share battle fueled with almost $1 billion in venture capital, provided 2 billion bicycle rides, soaked up the... View Details
Keywords: Ofo; Bikeshare; Scale; Platforms; Government As A Platform; Platform Mechanics; Dai Wei; Dockless Bikes; Mobike; Bike-share; Online-to-offline; Mobility; Digital Platforms; Infrastructure; Transportation; Bicycle Transportation; Growth and Development Strategy; Bicycle Industry; China; Beijing
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Weiss, Mitchell. "ofo." Harvard Business School Case 819-063, November 2018. (Revised June 2019.)
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling successes of the first year of... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • February 2014 (Revised August 2016)
  • Case

Strava

By: Joseph B. Lassiter III, William A. Sahlman and Sid Misra
Strava is a new fast-growing social network for the avid cyclist and runner. The Strava case traces the entrepreneurial journey of two serial entrepreneurs who have been co-founders in a prior venture, and who have co-founded Strava 3 years ago. The protagonists must... View Details
Keywords: Entrepreneurship; Cycling; Biking; Running; Sports; Technology; Mobile App; Mobile; GPS; Motivation; Behavioral Science; Founders; Term Sheet; Investment; Terms; Silicon Valley; Lifestyle; Strava; Financing; Fundraising; Angel; Valuation; Growth; Forecast; Business Startups; Business Plan; Trends; Forecasting and Prediction; Decision Choices and Conditions; Corporate Entrepreneurship; Institutional Investing; Collaborative Innovation and Invention; Innovation Leadership; Innovation Strategy; Innovation and Management; Technological Innovation; Management Succession; Growth Management; Growth and Development Strategy; Market Timing; Bicycle Industry; Consumer Products Industry; Technology Industry; Sports Industry; Web Services Industry; California; New England
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Lassiter, Joseph B., III, William A. Sahlman, and Sid Misra. "Strava." Harvard Business School Case 814-055, February 2014. (Revised August 2016.)
  • 19 Dec 2018
  • News

Case Study: Should a Direct-to-Consumer Company Start Selling on Amazon?

  • 15 Jul 2014
  • Blog Post

Discovering a new organization and state as an intern

festival / charity event / bike ride every single day for the whole summer! I’m thankful that Walmart is helping us get to know the Northwest Arkansas area while we’re there, since they understand that not every MBA student is clamoring... View Details
Keywords: Consumer Products / Retail
  • 14 May 2025
  • News

Know Your HBS Staff: Carlos Barillas

  • May 2019 (Revised September 2019)
  • Case

Mobike and ofo: Dancing with Titans (A)

By: Shikhar Ghosh and Haibo Zhao
This case address pacing issues – how fast does a company need to scale? It also examines the role of investors in determining company strategy and exit.
Mobike and ofo were two dominant players in China’s emerging dockless bike-sharing market, that allowed users... View Details
Keywords: Information Technology; Venture Capital; Financing and Loans; Competition; Value Creation; Governance; Economics; Business Startups; Strategy; Business Exit or Shutdown; Entrepreneurship; Infrastructure; Transportation; Bicycle Transportation; China
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Ghosh, Shikhar, and Haibo Zhao. "Mobike and ofo: Dancing with Titans (A)." Harvard Business School Case 819-135, May 2019. (Revised September 2019.)
  • 25 Jul 2019
  • News

Are New Graduates Happier Making More Money or Having More Time?

  • June 2005 (Revised August 2006)
  • Case

Ducati Corse

By: Francesca Gino and Andrew P. McAfee
Ducati Corse, the racing arm of Ducati Motorcycles, has entered the Moto GP circuit with a completely new bike. This bike was designed and tested using a great deal of information technology. After a very successful initial season, the Ducati Moto GP team sees... View Details
Keywords: Design; Business Strategy; Product Marketing; Information Technology; Performance Improvement; Change Management; Research and Development; Motorcycle Industry; Italy
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Gino, Francesca, and Andrew P. McAfee. "Ducati Corse." Harvard Business School Case 605-091, June 2005. (Revised August 2006.)
  • August 2023 (Revised April 2024)
  • Case

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Business Startups; Growth and Development Strategy; Business Strategy; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "eBee: Affordable Mobility for Africa." Harvard Business School Case 724-360, August 2023. (Revised April 2024.)
  • July 2019
  • Case

Bjarke Ingels Group

By: Boris Groysberg and Aldo Sesia
Danish-born Bjarke Ingels is regarded as a giant in the field of architecture. He started his firm—the Bjarke Ingels Group (BIG)—in 2005 in Copenhagen. Fourteen years later, the firm has additional offices in New York City, London, and Barcelona and employs over 500... View Details
Keywords: Buildings and Facilities; Design; Growth Management; Leadership; Organizational Culture; Talent and Talent Management; Urban Development; Organizational Change and Adaptation; Construction Industry; Service Industry; Real Estate Industry; Denmark; Spain; United Kingdom; United States; New York (city, NY)
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Groysberg, Boris, and Aldo Sesia. "Bjarke Ingels Group." Harvard Business School Case 420-026, July 2019.
  • February 2025
  • Supplement

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the young and ambitious company. In 2023, the... View Details
Keywords: Business Model; Value Creation; Competition; Logistics; Profit; Resource Allocation; Expansion; Business Strategy; Growth and Development Strategy; Distribution Channels; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Spreadsheet Supplement 725-855, February 2025.
  • April 2024 (Revised February 2025)
  • Teaching Note

eBee: Affordable Mobility for Africa

By: Ramon Casadesus-Masanell, Gamze Yucaoglu and Jordan Mitchell
Teaching Note for HBS Case No. 724-360.The case opens in March 2023, as Sten van der Ham and Jaap Maljers, CEO and co-founder of eBee, an electric bike (e-bike) company in Africa, are contemplating the different avenues for growth and path to profitability for the... View Details
Keywords: Business Model; Value Creation; Competition; Expansion; Logistics; Profit; Resource Allocation; Corporate Strategy; Business Startups; Growth and Development Strategy; Business Strategy; Product Marketing; Entrepreneurial Finance; Bicycle Industry; Africa; Kenya
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Casadesus-Masanell, Ramon, Gamze Yucaoglu, and Jordan Mitchell. "eBee: Affordable Mobility for Africa." Harvard Business School Teaching Note 724-435, April 2024. (Revised February 2025.)
  • 10 May 2011
  • First Look

First Look: May 10

  PublicationsNonsimultaneous Chains and Dominos in Kidney Paired Donation—Revisited Authors:Itai Ashlagi, Duncan S. Gilchrist, Alvin E. Roth, and Michael A. Rees Publication:American Journal of Transplantation 11, no. 5 (May 2011) Abstract Since 2008 kidney exchange... View Details
Keywords: Sean Silverthorne
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