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Publications

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    • Faculty Publications  (318)

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    • All HBS Web  (1,344)
      • Faculty Publications  (318)

      Behavioral FinanceRemove Behavioral Finance →

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      • May 2025
      • Case

      Humana Commits to Value-Based Care

      By: V.G. Narayanan, Henry Eyring and David Lane
      In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details
      Keywords: Business Model; Business Units; Financing and Loans; Innovation Strategy; Growth and Development Strategy; Service Operations; Health Industry; United States
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      Narayanan, V.G., Henry Eyring, and David Lane. "Humana Commits to Value-Based Care." Harvard Business School Case 125-013, May 2025.
      • 2025
      • Working Paper

      Performance Capital Flows in DC Pensions

      By: Bryan Gutierrez Cortez, Victoria Ivashina and Juliana Salomao
      Are defined contribution (DC) pension funds' capital flows sensitive to performance? We examine pressures from individual account holders who can switch their pension managers. Using novel data on retirement accounts for nearly 10 million individuals, we analyze... View Details
      Keywords: Investment Funds; Retirement; Risk and Uncertainty; Financial Management; Investment Portfolio; Financial Services Industry
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      Gutierrez Cortez, Bryan, Victoria Ivashina, and Juliana Salomao. "Performance Capital Flows in DC Pensions." NBER Working Paper Series, No. 33693, April 2025.
      • 2025
      • Working Paper

      With a Little Help from My Family: Informal Startup Financing

      By: Brian K. Baik, Johan Ludvig S. Karlsen and Katja Kisseleva
      Using Norwegian administrative data, we identify family equity investments in startups and examine their effects on investor returns and firm behavior. Informal investors earn lower returns than external individuals, and the firms they back are less likely to secure... View Details
      Keywords: Early Stage Finance; Informal Investment; Household Finance; Risk Taking; Entrepreneurial Finance; Entrepreneurship; Personal Finance; Family and Family Relationships; Business Startups; Investment; Norway
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      Baik, Brian K., Johan Ludvig S. Karlsen, and Katja Kisseleva. "With a Little Help from My Family: Informal Startup Financing." Harvard Business School Working Paper, No. 25-053, April 2025.
      • 2025
      • Working Paper

      Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning

      By: Liangzong Ma, Ta-Wei Huang, Eva Ascarza and Ayelet Israeli
      Reinforcement learning (RL) offers potential for optimizing sequences of customer interactions by modeling the relationships between customer states, company actions, and long-term value. However, its practical implementation often faces significant challenges.... View Details
      Keywords: Dynamic Policy; Deep Reinforcement Learning; Representation Learning; Dynamic Difficulty Adjustment; Latent Variable Models; Customer Relationship Management; Customer Value and Value Chain; Foreign Direct Investment; Analytics and Data Science
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      Ma, Liangzong, Ta-Wei Huang, Eva Ascarza, and Ayelet Israeli. "Dynamic Personalization with Multiple Customer Signals: Multi-Response State Representation in Reinforcement Learning." Harvard Business School Working Paper, No. 25-037, February 2025.
      • 2025
      • Working Paper

      Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications

      By: Pari Sastry, Therese Scharlemann, Ishita Sen and Ana-Maria Tenekedjieva
      Despite rising climate-related property damage, the average American is under-insured. We study the homeowners insurance protection gap using nationwide state-of-the-art insurance, mortgage, and climate databases at a property level and exploiting quasi-exogenous... View Details
      Keywords: Climate Change; Risk and Uncertainty; Insurance; Personal Finance; Consumer Behavior; Mortgages
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      Sastry, Pari, Therese Scharlemann, Ishita Sen, and Ana-Maria Tenekedjieva. "Climate Risk and the U.S. Insurance Gap: Measurement, Drivers and Implications." Harvard Business School Working Paper, No. 25-054, February 2025.
      • 2025
      • Working Paper

      The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing

      By: Paige Tsai and Ryan W. Buell
      Problem definition: Amidst inflation, rising costs of living, an explosion in remote and gig working opportunities, and an increase in the part-time labor mix in economies around the world, it is becoming evermore commonplace for people to earn labor income... View Details
      Keywords: Behavioral Operations; Employee Behavior; Job Design and Levels; Personal Finance; Well-being; Happiness; Satisfaction; Wages
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      Tsai, Paige, and Ryan W. Buell. "The Hidden Costs of Working Multiple Jobs: Implications for Spending Behavior and Wellbeing." Harvard Business School Working Paper, No. 25-036, January 2025. (Revised March 2025.)
      • January 2025
      • Case

      AI Meets VC: The Data-Driven Revolution at Quantum Light Capital

      By: Lauren Cohen, Grace Headinger and Sophia Pan
      Ilya Kondrashov, CEO of Quantum Light Capital, was driven to harness AI for identifying high-potential scale-ups. Collaborating with Nik Storonsky, founder of Revolut, the duo observed that most venture capital (VC) decisions were heavily influenced by emotion, with... View Details
      Keywords: Artificial Intelligence; Business Finance; Data Analysis; Angel Investors; Cognitive Biases; Scale; Venture Capital; Investment; Business Model; Forecasting and Prediction; Technological Innovation; Innovation Strategy; Behavior; Cognition and Thinking; Public Opinion; Private Sector; Business Strategy; Competitive Advantage; Business Earnings; Behavioral Finance; AI and Machine Learning; Analytics and Data Science; Business Startups; Financial Services Industry; London; United Kingdom
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      Cohen, Lauren, Grace Headinger, and Sophia Pan. "AI Meets VC: The Data-Driven Revolution at Quantum Light Capital." Harvard Business School Case 225-053, January 2025.
      • November 2024
      • Article

      Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge

      By: Alberto Cavallo and Oleksiy Kryvtsov
      We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring... View Details
      Keywords: Macroeconomics; Inflation and Deflation; Price; Consumer Behavior; Personal Finance; Product Positioning
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      Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics 148 (November 2024).
      • Fall 2024
      • Article

      The Problem of Good Conduct Among Financial Advisers

      By: Mark Egan, Gregor Matvos and Amit Seru
      Households in the United States often rely on financial advisers for investment and savings decisions, yet there is a widespread perception that many advisers are dishonest. This distrust is not unwarranted: approximately one in fifteen advisers has a history of... View Details
      Keywords: Personal Finance; Behavioral Finance; Trust; Financial Services Industry
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      Egan, Mark, Gregor Matvos, and Amit Seru. "The Problem of Good Conduct Among Financial Advisers." Journal of Economic Perspectives 38, no. 4 (Fall 2024): 193–210.
      • 2025
      • Working Paper

      Markups and Cost Pass-through Along the Supply Chain

      By: Santiago Alvarez-Blaser, Alberto Cavallo, Alexander MacKay and Paolo Mengano
      We study markups and pricing strategies along the supply chain. Our unique dataset combines detailed price and cost information from a large global manufacturer with matched retail prices collected online for the period July 2018 through June 2023. We show that total... View Details
      Keywords: Markups; Pricing; Price; Supply Chain; Inflation and Deflation; Cost
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      Alvarez-Blaser, Santiago, Alberto Cavallo, Alexander MacKay, and Paolo Mengano. "Markups and Cost Pass-through Along the Supply Chain." Harvard Business School Working Paper, No. 25-009, August 2024. (Revised February 2025.)
      • 2024
      • Working Paper

      Behavioral Attenuation

      By: Thomas Graeber, Benjamin Enke, Ryan Oprea and Jeffrey Yang
      We report a large-scale examination of behavioral attenuation: due to information-processing constraints, the elasticity of people’s decisions with respect to economic fundamentals is generally too small. We implement more than 30 experiments, 20 of which were... View Details
      Keywords: Decisions; Behavior; Cognition and Thinking; Behavioral Finance
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      Graeber, Thomas, Benjamin Enke, Ryan Oprea, and Jeffrey Yang. "Behavioral Attenuation." NBER Working Paper Series, No. 32973, September 2024.
      • 2024
      • Working Paper

      Finance Without Exotic Risk

      By: Pedro Bordalo, Nicola Gennaioli, Rafael La Porta and Andrei Shleifer
      We address the joint hypothesis problem in cross-sectional asset pricing by using measured analyst expectations of earnings growth. We construct a firm-level measure of Expectations Based Returns (EBRs) that uses analyst forecast errors and revisions and shuts down any... View Details
      Keywords: Investment Return; Financial Markets; Behavioral Finance; Risk and Uncertainty
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      Bordalo, Pedro, Nicola Gennaioli, Rafael La Porta, and Andrei Shleifer. "Finance Without Exotic Risk." NBER Working Paper Series, No. 33004, September 2024.
      • 2024
      • Working Paper

      How Real Is Hypothetical?: A High-Stakes Test of the Allais Paradox

      By: Uri Gneezy, Yoram Halevy, Brian Hall, Theo Offerman and Jeroen van de Ven
      Researchers in behavioral and experimental economics often argue that only incentive-compatible mechanisms can elicit effort and truthful responses from participants. Others argue that participants make less-biased decisions when the stakes are sufficiently high.... View Details
      Keywords: Research; Behavioral Finance; Economics; Behavior; Prejudice and Bias
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      Gneezy, Uri, Yoram Halevy, Brian Hall, Theo Offerman, and Jeroen van de Ven. "How Real Is Hypothetical? A High-Stakes Test of the Allais Paradox." Harvard Business School Working Paper, No. 25-005, August 2024.
      • 2024
      • Working Paper

      Smaller than We Thought? The Effect of Automatic Savings Policies

      By: James J. Choi, David Laibson, Jordan Cammarota, Richard Lombardo and John Beshears
      Medium- and long-run dynamics undermine the effect of automatic enrollment and default savings-rate auto-escalation on retirement savings. Our analysis of 401(k) plans incorporates the facts that employees frequently leave firms (often before matching contributions... View Details
      Keywords: Personal Finance; Saving; Retirement; Behavioral Finance; Compensation and Benefits
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      Choi, James J., David Laibson, Jordan Cammarota, Richard Lombardo, and John Beshears. "Smaller than We Thought? The Effect of Automatic Savings Policies." Working Paper.
      • July 2024 (Revised January 2025)
      • Case

      Dynamic Pricing at Wendy's: Where's the Beef?

      By: Elie Ofek, Alicia Dadlani and Martha Hostetter
      In early 2024, Wendy’s new CEO announced on an earnings call that the company would install digital menus in its US locations so it could begin testing dynamic pricing—changing prices up or down in response to shifts in supply and demand – as well as allow engaging in... View Details
      Keywords: Dynamic Pricing; Marketing Strategy; Price; Technology Adoption; Consumer Behavior; AI and Machine Learning; Customer Focus and Relationships; Policy; Food and Beverage Industry
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      Ofek, Elie, Alicia Dadlani, and Martha Hostetter. "Dynamic Pricing at Wendy's: Where's the Beef?" Harvard Business School Case 525-010, July 2024. (Revised January 2025.)
      • April 2024
      • Article

      Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior

      By: Raymond Kluender
      Pay-as-you-go contracts reduce minimum purchase requirements which may increase market participation. We randomize the introduction and price(s) of a novel pay-as-you-go contract to the California auto insurance market where 17 percent of drivers are uninsured. The... View Details
      Keywords: Contracts; Consumer Behavior; Price; Personal Finance; Insurance Industry; California
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      Kluender, Raymond. "Pay-As-You-Go Insurance: Experimental Evidence on Consumer Demand and Behavior." Review of Financial Studies 37, no. 4 (April 2024): 1118–1148.
      • 2024
      • Working Paper

      Valuing Stocks With Earnings

      By: Sebastian Hillenbrand and Odhrain McCarthy
      We show that commonly used aggregate earnings are several times as volatile as stock prices over the last three decades. Movements in the price-earnings ratio are thus entirely explained by earnings growth and unrelated to future returns. As an alternative to the... View Details
      Keywords: Price; Investment Portfolio; Stocks; Behavioral Finance; Accounting
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      Hillenbrand, Sebastian, and Odhrain McCarthy. "Valuing Stocks With Earnings." Working Paper, April 2024.
      • February 2024
      • Article

      An Economic Framework for Vaccine Prioritization

      By: Mohammad Akbarpour, Eric Budish, Piotr Dworczak and Scott Duke Kominers
      We propose an economic framework for determining the optimal allocation of a scarce supply of vaccines that become gradually available during a public health crisis, such as the Covid-19 pandemic. Agents differ in observable and unobservable characteristics, and the... View Details
      Keywords: Vaccine; Fairness; Public Finance; Public Goods; Allocation Problems; Allocative Efficiency; Allocation Rules; Social Welfare; Pandemics; Inequality; COVID-19; COVID-19 Pandemic; Public Sector; Resource Allocation; Market Design; Marketplace Matching; Public Administration Industry
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      Akbarpour, Mohammad, Eric Budish, Piotr Dworczak, and Scott Duke Kominers. "An Economic Framework for Vaccine Prioritization." Quarterly Journal of Economics 139, no. 1 (February 2024): 359–417. (Authors' names are in certified random order.)
      • 2024
      • Working Paper

      Employer-Based Short-Term Savings Accounts

      By: Sarah Holmes Berk, John Beshears, Jay Garg, James J. Choi and David Laibson
      We study the introduction of a choice architecture design intended to increase short-term savings among employees at five U.K. firms. Employees were offered the opportunity to opt into a payroll deduction program that auto-deposits funds from each paycheck into a... View Details
      Keywords: Behavior; Personal Finance; Investment Funds; Employees; Saving; United Kingdom
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      Berk, Sarah Holmes, John Beshears, Jay Garg, James J. Choi, and David Laibson. "Employer-Based Short-Term Savings Accounts." NBER Working Paper Series, No. 32074, January 2024.
      • 2023
      • Working Paper

      Complexity and Hyperbolic Discounting

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      A large literature shows that people discount financial rewards hyperbolically instead of exponentially. While discounting of money has been questioned as a measure of time preferences, it continues to be highly relevant in empirical practice and predicts a wide range... View Details
      Keywords: Hyperbolic Discounting; Present Bias; Bounded Rationality; Cognitive Uncertainty; Behavioral Finance
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Hyperbolic Discounting." Harvard Business School Working Paper, No. 24-048, February 2024.
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