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      Behavioral Decision MakingRemove Behavioral Decision Making →

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      • August 1, 2025
      • Article

      When to Innovate and When to Imitate

      By: Felipe A. Csaszar, Rebecca Karp and Maria Roche
      Innovation is often the gold standard for firms looking to grow profits and become leaders in their industries. But given the steep cost of failure, is a relentless pursuit of innovation always advisable? Or might there be some instances when imitation may be a better... View Details
      Keywords: Imitation; Innovation Strategy; Competition; Innovation Leadership
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      Csaszar, Felipe A., Rebecca Karp, and Maria Roche. "When to Innovate and When to Imitate." Harvard Business Review Digital Articles (August 1, 2025).
      • July 2025
      • Teaching Note

      Greenwood Online: A Fin-Tech Service for Culture and Community

      By: James Riley and Bernal Cortés
      In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decision Making; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community." Harvard Business School Teaching Note 426-019, July 2025.
      • July 2025
      • Case

      Greenwood Online: A Fin-Tech Service for Culture and Community (A)

      By: James Riley and Bernal Cortés
      In 2020, Ryan Glover and Paul Judge launched Greenwood, a fintech startup designed to counter systemic racial discrimination in the American banking ecosystem by offering accessible financial services tailored to Black and Brown communities, but available to all.... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (A)." Harvard Business School Case 426-017, July 2025.
      • July 2025
      • Case

      Greenwood Online: A Fin-Tech Service for Culture and Community (B)

      By: James Riley and Bernal Cortés
      This B case follows Greenwood’s development after launch, including its decision to partner with a White-owned bank for backend support and its rapid growth despite that controversial choice. It traces the company’s scaling efforts, major fundraising rounds,... View Details
      Keywords: Purpose; Identity; Cultural Branding; Impression Management; Organization Behavior; Strategic Alignment; Start-up; Mission and Purpose; Decisions; Marketing Strategy; Organizational Structure; Banking Industry; United States
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      Riley, James, and Bernal Cortés. "Greenwood Online: A Fin-Tech Service for Culture and Community (B)." Harvard Business School Case 426-018, July 2025.
      • July 2025
      • Exercise

      Travelogo: Customer Segmentation Instructions

      By: Eva Ascarza
      Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships
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      Ascarza, Eva. "Travelogo: Customer Segmentation Instructions." Harvard Business School Exercise 526-702, July 2025.
      • 2025
      • Working Paper

      Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing

      By: Chiara Farronato, Audrey Fradkin and Tesary Lin
      We study the welfare consequences of choice architecture for online privacy using a field experiment that randomizes cookie consent banners. We study three ways in which firms or policymakers can influence choices: (1) nudging users through banner design to encourage... View Details
      Keywords: Consumer Behavior; Decision Choices and Conditions; Welfare; Policy
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      Farronato, Chiara, Audrey Fradkin, and Tesary Lin. "Designing Consent: Choice Architecture and Consumer Welfare in Data Sharing." NBER Working Paper Series, No. 34025, July 2025.
      • July 2025
      • Article

      On the Economic Origins of Concerns Over Women’s Chastity

      By: Anke Becker
      This paper studies the origins and function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the anthropological theory that a particular form of preindustrial... View Details
      Keywords: Infibulation; Female Sexuality; Paternity Uncertainty; Concern About Women's Chastity; Pastoralism; Economic Anthropology; History; Gender; Social Issues; Culture
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      Becker, Anke. "On the Economic Origins of Concerns Over Women’s Chastity." Review of Economic Studies 92, no. 4 (July 2025): 2303–2329.
      • July 2025
      • Module Note

      Supply and Demand for Strategists

      By: Quan Le
      This module note introduces students to the foundational microeconomic principles of supply and demand. It uses the example of an aluminum plant (specifically, production quantity and shutdown decisions) to discuss short-run vs. long-run decisions, marginal costs, sunk... View Details
      Keywords: Business Exit or Shutdown; Business or Company Management; Business Strategy; Competition; Competitive Advantage; Cost of Capital; Cost vs Benefits; Decision Making; Decisions; Demand and Consumers; Economics; Economic Systems; For-Profit Firms; Market Entry and Exit; Market Participation; Markets; Metals and Minerals; Microeconomics; Price; Revenue; Strategy; Supply and Industry; Manufacturing Industry
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      Le, Quan. "Supply and Demand for Strategists." Harvard Business School Module Note 726-352, July 2025.
      • June 2025
      • Case

      Live Nation and Ticketmaster

      By: Eugene Soltes and Thales S. Teixeira
      In 2010, entertainment company Live Nation and event ticketing company Ticketmaster merged to form Live Nation Entertainment. Faced with a consent decree, the companies were to avoid becoming a monopoly, yet a 2024 Department of Justice decision determined that they... View Details
      Keywords: Decision Making; Management; Entertainment; Entertainment and Recreation Industry; United States
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      Soltes, Eugene, and Thales S. Teixeira. "Live Nation and Ticketmaster." Harvard Business School Case 125-124, June 2025.
      • June 2025
      • Simulation

      Teleko: Managing Customer Retention

      By: Eva Ascarza
      Supplement to the A Case, No. 523-005. This interactive tool is designed to enhance engagement with the Managing Customer Retention at Teleko case by allowing the student to explore and analyze key data from the experiment run in July (“July... View Details
      Keywords: Algorithmic Decision Making; Simulation; Marketing Strategy; Customer Focus and Relationships; Analytics and Data Science
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      Ascarza, Eva. "Teleko: Managing Customer Retention." Harvard Business School Simulation 525-705, June 2025.
      • June 2025
      • Case

      The Value of Art on Campus as a Vision for Educating Leaders Who Make a Difference

      By: James Riley, Alexis Lefort and Helen Yap
      This case explores the debate surrounding the installation of a large contemporary sculpture, Inés by Jaume Plensa, at Harvard Business School under the leadership of Dean Nitin Nohria. Set in 2016, the case examines the role of physical campus design and public art in... View Details
      Keywords: Leadership; Mission and Purpose; Organizational Culture; United States
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      Riley, James, Alexis Lefort, and Helen Yap. "The Value of Art on Campus as a Vision for Educating Leaders Who Make a Difference." Harvard Business School Case 425-110, June 2025.
      • June 2025
      • Simulation

      Travelogo: Customer Segmentation

      By: Eva Ascarza and Noah Ahmadi
      This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details
      Keywords: Algorithmic Decision Making; Simulation; Marketing Strategy; Customer Focus and Relationships; Analytics and Data Science; Segmentation
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      Ascarza, Eva, and Noah Ahmadi. "Travelogo: Customer Segmentation." Harvard Business School Simulation 525-706, June 2025.
      • 2025
      • Working Paper

      Cash Flow Volatility, Return Predictability and Stock Price Decompositions: Why You Should Scale Prices by Trend Cash Flows

      By: Sebastian Hillenbrand and Odhrain McCarthy
      We address two inconvenient facts in asset pricing: (i) valuation ratios are often more related to future cash flows than to returns, and (ii) they mostly fail to predict returns. We show that these issues arise because stock prices are scaled by cash flows that... View Details
      Keywords: Cash Flow; Volatility; Investment Return; Asset Pricing; Forecasting and Prediction; Valuation; Stocks
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      Hillenbrand, Sebastian, and Odhrain McCarthy. "Cash Flow Volatility, Return Predictability and Stock Price Decompositions: Why You Should Scale Prices by Trend Cash Flows." Working Paper, June 2025.
      • June 2025
      • Teaching Note

      To Found or to Cofound? That Is the Question

      By: Christina Wallace and Stacy Straaberg
      Teaching Note for HBS Case No. 824-034. Entrepreneurs often struggle with the question of whether to found solo or alongside one or more cofounders. This case is comprised of three vignettes detailing common founding scenarios: the first-time technical founder; the... View Details
      Keywords: Business Startups; Decisions; Partners and Partnerships; Entrepreneurship; Fashion Industry; Financial Services Industry; Technology Industry; United States
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      Wallace, Christina, and Stacy Straaberg. "To Found or to Cofound? That Is the Question." Harvard Business School Teaching Note 825-148, June 2025.
      • June 2025
      • Case

      Khabar Lahariya

      By: Ranjay Gulati and Kanika Jain
      Founded and run entirely by women, Khabar Lahariya was a leading digital media portal, known for its uniquely feminist perspective and rural focus. It started in 2002 as a non-profit print publication, and by 2023, had evolved into a multimedia news site that was part... View Details
      Keywords: South Asia; India; Purpose; Strategy; Business Model; Leadership; Digital; Business Ventures; Change; Decision Making; Growth and Development; Management; Media; Social Enterprise; Journalism and News Industry; Media and Broadcasting Industry; Publishing Industry; Asia
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      Gulati, Ranjay, and Kanika Jain. "Khabar Lahariya." Harvard Business School Case 425-109, June 2025.
      • May 2025
      • Case

      Dell Med: Transforming Care Delivery & Payment

      By: Robert S. Kaplan, David N. Bernstein and Mary L. Witkowski
      Health care in the U.S. and globally continues to undergo massive transformation, surging towards a system that rewards value for patients. However, widespread adoption of value-based health care remains a challenge. This case study focuses on the care delivery... View Details
      Keywords: Integrated Practice Units; Outcomes Measurement; Time-Driven Activity-Based Costing; Health Care and Treatment; Business Strategy; Leading Change; Decisions; Transformation; Service Delivery; Adoption; Value; Health Industry; United States; Texas
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      Kaplan, Robert S., David N. Bernstein, and Mary L. Witkowski. "Dell Med: Transforming Care Delivery & Payment." Harvard Business School Case 125-117, May 2025.
      • May 2025
      • Case

      Wilburn Medical USA

      By: David Ager, Lynda M. Applegate and James Barnett
      In September 2024, Emily Wilburn Andrews, CEO of Wilburn Medical USA, is five years into her tenure leading the medical equipment supply company since taking over for her father, the company’s founder. She considers approaches to grow the company while maintaining the... View Details
      Keywords: Small Business; Change Management; Decision Making; Values and Beliefs; Health; Medical Specialties; Leadership; Mission and Purpose; Family Business; Health Industry; Medical Devices and Supplies Industry; United States
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      Ager, David, Lynda M. Applegate, and James Barnett. "Wilburn Medical USA." Harvard Business School Case 825-039, May 2025.
      • May 2025
      • Case

      'Net Zero in Action': Impact Investing at the McKnight Foundation

      By: Lauren Cohen, Christina R. Wing and Sophia Pan
      Elizabeth McGeveran, Vice President of Investments at the McKnight Foundation, reflected on how to effectively advance the organization’s net-zero strategy. The foundation had committed 10% of its endowment to building a portfolio of impact investments and was among... View Details
      Keywords: Foundation; Impact Investing; ESG; Family Business; Forecasting and Prediction; Private Sector; Renewable Energy; Social Entrepreneurship; Climate Change; Environmental Sustainability; Green Technology; Financial Strategy; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Accountability; Corporate Social Responsibility and Impact; Mission and Purpose; Private Ownership; Philanthropy and Charitable Giving; Social Issues; Sustainable Cities; Financial Services Industry; Minnesota; United States
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      Cohen, Lauren, Christina R. Wing, and Sophia Pan. "'Net Zero in Action': Impact Investing at the McKnight Foundation." Harvard Business School Case 225-095, May 2025.
      • May 2025
      • Teaching Note

      From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma

      By: Juan Alcacer and Valentina Tarzijan
      As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
      Keywords: Partners and Partnerships; Governing Rules, Regulations, and Reforms; Competitive Strategy; Decision Choices and Conditions; Air Transportation Industry; Latin America; North America
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      Alcacer, Juan, and Valentina Tarzijan. "From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma." Harvard Business School Teaching Note 725-454, May 2025.
      • April 2025
      • Case

      Campbell's Recipe for Advancing School Nutrition

      By: Hise O. Gibson, F. Christopher Eaglin and Ai-Ling Jamila Malone
      In 2021, The Campbell’s Company launched Full Futures, a collective impact initiative aimed at advancing school nutrition environments in underserved communities. The program started in Camden, NJ—home to Campbell’s headquarters—and later expanded to Charlotte, NC, and... View Details
      Keywords: Strategy; Leadership; Corporate Social Responsibility and Impact; Education; Nutrition; Social Enterprise; Business and Community Relations; Decision Making; Operations; Partners and Partnerships; Food and Beverage Industry; New Jersey; North Carolina; Pennsylvania
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      Gibson, Hise O., F. Christopher Eaglin, and Ai-Ling Jamila Malone. "Campbell's Recipe for Advancing School Nutrition." Harvard Business School Case 625-117, April 2025.
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