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- August 2025
- Case
Must B Nutty?
By: Christina Wallace, Martha Hostetter and Alicia Dadlani
Veronica and Miguel Garza, siblings from a large Mexican-American family from Texas, founded a company in 2014 to sell the almond-flour tortillas Veronica had developed to fit her grain-free diet. Their company, Must Be Nutty, tapped into growing demand for... View Details
- 2025
- Working Paper
E-ledgers Carbon Accounting
By: Robert S. Kaplan and Karthik Ramanna
In prior publications, we introduced a global system of interconnected E-ledgers that produces—in as close to real time as practicable—accurate, comparable, and verifiable accounts of the cradle-to-gate (net) greenhouse-gas emissions in any product or service that... View Details
- Article
Faith and Assimilation: Italian Immigrants in the U.S.
By: Stefano Gagliarducci and Marco Tabellini
How do ethnic religious organizations influence immigrant assimilation? To answer this question, we assemble novel data from the Catholic directories to measure the presence of Italian Catholic churches in the US between 1890 and 1920, when four million Italians moved... View Details
- July 2025
- Case
Toilets for the Underserved: The SURT Commercialization Challenge
By: Maria P. Roche, Anne Marie Knott and Alexander Oettl
In 2021, a breakthrough in sanitation technology developed under the Gates Foundation’s “Reinvent the Toilet” initiative stood ready for commercialization. The Single User Reinvented Toilet (SURT), engineered by Dr. Shannon Yee, offered an off-grid, self-contained... View Details
Keywords: Technological Innovation; Commercialization; Social Issues; Social Enterprise; Public Sector; Private Sector; Market Entry and Exit; Strategic Planning; Engineering; Infrastructure; Innovation Strategy; Utilities Industry; Consumer Products Industry; United States; South Africa; India; France
- July 2025
- Teaching Note
Designed for Purpose: “Never a Failure. Always a Lesson”
By: James Riley and Andrea Dorbu
In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
- July 2025
- Case
Designed for Purpose: “Never a Failure. Always a Lesson”
By: James Riley and Andrea Dorbu
In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
- July 2025
- Module Note
Supply and Demand for Strategists
By: Quan Le
This module note introduces students to the foundational microeconomic principles of supply and demand. It uses the example of an aluminum plant (specifically, production quantity and shutdown decisions) to discuss short-run vs. long-run decisions, marginal costs, sunk... View Details
Keywords: Business Exit or Shutdown; Business or Company Management; Business Strategy; Competition; Competitive Advantage; Cost of Capital; Cost vs Benefits; Decision Making; Decisions; Demand and Consumers; Economics; Economic Systems; For-Profit Firms; Market Entry and Exit; Market Participation; Markets; Metals and Minerals; Microeconomics; Price; Revenue; Strategy; Supply and Industry; Manufacturing Industry
- July 2025
- Case
The Future in Sight: LumineticsCore and the First Autonomous AI for Diagnostics
By: Michael Lingzhi Li and Tinglong Dai
After two decades of research, Dr. Michael Abramoff successfully launched LumineticsCore—the first autonomous AI system authorized by the FDA to diagnose diabetic retinopathy without physician oversight. The case traces his journey across algorithm design, clinical... View Details
- May 2025
- Teaching Note
From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma
By: Juan Alcacer and Valentina Tarzijan
As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
- May 2025
- Case
From oneworld to a New World? LATAM’s High-Stakes Alliance Dilemma
By: Juan Alcacer and Valentina Tarzijan
As global alliances evolve and regulatory barriers mount, LATAM Airlines must reassess the strategic logic of partnerships. In 2019, Delta Air Lines proposed a $1.9 billion investment and deeper cooperation via a Joint Business Agreement, prompting LATAM to evaluate... View Details
- 2025
- Book
The Experimentation Machine: Finding Product–Market Fit in the Age of AI
Leverage AI to be a 10x Founder
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
- March 27, 2025
- Article
How One Company Used AI to Broaden Its Customer Base
By: Sunil Gupta and Frank V. Cespedes
The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
- 2025
- Book
Space to Grow: Unlocking the Final Economic Frontier
By: Matthew Weinzierl and Brendan Rosseau
Your guide--using the compelling stories of changemakers and the tools of economics--to the transformation and future possibilities of the business and economics of space.
Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
Space is a place of unparalleled possibility for humanity, and it's undergoing a... View Details
- January 2025
- Case
Negotiating with Data: Analytics FC (A)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
- January 2025
- Supplement
Negotiating with Data: Analytics FC (B)
By: Jillian Jordan and Livia Alfonsi
Analytics FC was a UK-based sports consultancy that focused on international football (soccer), leveraging cutting-edge data-analytic techniques to support clubs, federations, and players. In 2022, Alex Greenwood, an elite female defender, approached the company for... View Details
- January 2025 (Revised April 2025)
- Case
Duolingo: On a 'Streak'
By: Jeffrey F. Rayport, Nicole Tempest Keller and Nicole Luo
In December 2024, Severin Hacker, Co-Founder and Chief Technology Officer of Duolingo, reflected on the remarkable evolution of the language-learning app he helped launch in 2011. As the #1 most downloaded education app in the world, Duolingo had over 100 million... View Details
- January 2025 (Revised March 2025)
- Case
DJI- Striving for Innovation Amid Contestation
By: William C. Kirby and Daniel Fu
DJI was founded in a college dorm room in Clear Water Bay, Hong Kong. By 2020, DJI, a company manufacturing drones, occupied a 77% share of consumer drone sales in the United States with a wide array of clients including law enforcement and government agencies. Its... View Details
- January 2025
- Case
Intuition Robotics: An AI Companion for Older Adults
By: Amit Goldenberg, Elie Ofek and Orna Dan
Intuition Robotics, a startup that makes an AI companion robot to alleviate older adults’ loneliness, debates whether to pursue a B2C model or B2G route. If it opts for the government vertical, it must determine how to negotiate a favorable deal. Two weeks after... View Details
- January 2025 (Revised April 2025)
- Case
Blue Frontier: Disrupting Air Conditioning
By: Rosabeth Moss Kanter and Jacob A. Small
Serial entrepreneur Daniel Betts founded Blue Frontier in South Florida to offer a climate-friendly solution to increase air conditioning efficiency and dehumidify using new technology he developed. Backed by significant venture capital, Blue Frontier had to choose... View Details
- January 2025
- Case
GE Appliances 2025: Energizing Change
By: Rosabeth Moss Kanter and Jacob A. Small
At the turn of 2025, Kevin Nolan, CEO of GE Appliances following its acquisition by Chinese appliance giant Haier in 2016, is reviewing progress toward his net zero carbon vision for homes, which would otherwise exacerbate the global warming climate crisis. An... View Details