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  • 01 Oct 1999
  • News

Q & A: Jeanne P. Jackson: A New Regime at Banana Republic

President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of -... View Details
  • 09 Oct 2014
  • News

Meet Art Peck, Gap Inc's New CEO, the Man Modernizing Retail's Old-Timer

Keywords: Gap; Banana Republic; Clothing and Clothing Accessories Stores; Retail Trade
  • May 2017 (Revised March 2018)
  • Case

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Retailing; Preference Elicitation; Big Data; Predictive Analytics; Artificial Intelligence; Fashion; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Consumer Behavior; Demand and Consumers; Analytics and Data Science; Forecasting and Prediction; E-commerce; Apparel and Accessories Industry; Consumer Products Industry; Fashion Industry; Retail Industry; United States; Canada; North America
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  • November 2017
  • Teaching Note

Predicting Consumer Tastes with Big Data at Gap

By: Ayelet Israeli and Jill Avery
CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic brands and promoting a collective creative ecosystem fueled by the input of big data. Rather than relying on artistic vision, Peck wanted the company to use the mining of big... View Details
Keywords: Brands; Brand ＆ Product Management; Big Data; ＂Marketing Analytics＂; Consumer Behavior; Predictive Analytics; Forecasting; Preferences; Operation Management; Distribution Channels; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Forecasting and Prediction; Data and Data Sets; Retail Industry; Fashion Industry; Apparel and Accessories Industry; United States; North America
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  • Web

Historical Data & Sources - Business History

Data Set in Excel Banana Exports by Country FAO (Food and Agricultural Organization of the United Nations) Food and Agricultural Organization of the United Nations, Yearbook of Food and Agricultural Statistics , various years Institut... View Details
  • 01 Jun 2023
  • News

In My Humble Opinion: Very Continental

paper is good.’ I loved that; it was the definition of true meritocracy, because I was the most oddball one there.” Before arriving at FEDA, Ngoyi worked in a number of finance roles. She turned around a failing bank in Kinshasa, the Democratic View Details
Keywords: Julia Hanna; investment; exports; infrastructure; life experience; finance; Finance

    Millard S. Drexler

    Drexler helped to transform The Gap from a “me-too” retailer of Levi’s and private label jeans into a fashion icon. He simplified the brand’s product line and invested heavily in provocative advertising which made The Gap a recognizable worldwide brand. During the... View Details
    Keywords: Fabric & Apparel
    • 01 Jun 2017
    • News

    Case Study: Something New

    and build the capacity to create a second brand that focuses on off-the-rack dress. Many examples are available in fashion and the hospitality industry, such as Banana Republic and Old Navy or Andaz and... View Details
    Keywords: April White
    • 01 Mar 2013
    • News

    Sizing Up Social Impact

    after stints at the World Bank and at his family's industrial distribution business. "Then you have to consider the outputs: Did they use this new technology and training? Did it produce more bananas or mangoes or pineapples? Did they... View Details
    Keywords: Julia Hanna; Crop Production; Agriculture; Administration of Economic Programs; Government; Administration of Housing Programs, Urban Planning, and Community Development; Government; Water, Sewage and Supply Systems; Utilities
    • 19 Dec 2017
    • First Look

    New Research and Ideas, December 19, 2017

    https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana View Details
    Keywords: Carmen Nobel
    • Web

    Past Issues - Alumni

    New Regime at Banana Republic Complete Table of Contents June 1999 Winning Combinations Six from the Class of 1999 Where Main Street Meets Wall Street Its phenomenal growth, based on its near-perfect fit... View Details