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  • All HBS Web  (49)
    • News  (30)
    • Research  (12)
    • Multimedia  (1)
  • Faculty Publications  (6)

Show Results For

  • All HBS Web  (49)
    • News  (30)
    • Research  (12)
    • Multimedia  (1)
  • Faculty Publications  (6)
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  • December 2017 (Revised January 2018)
  • Case

Alltech

By: David E. Bell and Natalie Kindred
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details
Keywords: Alltech; United States; Agribusiness; Agriculture; Animal; Animal Agriculture; Animal Feed; Livestock; Family Business; Vertical Integration; Strategy; Growth; Feed Additives; Feed Supplements; Kentucky; Growth Strategy; Family Businesses; Animal-Based Agribusiness; Acquisition; Business Growth and Maturation; Business Model; Change Management; Trends; Governance; Entrepreneurship; Growth and Development; Intellectual Property; Leadership; Management; Markets; Organizational Culture; Private Ownership; Science; Quality; Risk and Uncertainty; Research; Sales; Agriculture and Agribusiness Industry; Pharmaceutical Industry; United States; Kentucky; Brazil; China
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Bell, David E., and Natalie Kindred. "Alltech." Harvard Business School Case 518-001, December 2017. (Revised January 2018.)
  • December 2021
  • Case

Danish Crown: Feeding the Future

By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej
Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; Denmark
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Bell, David E., Damien P. McLoughlin, Daniela Beyersdorfer, and Mette Fuglsang Hjortshoej. "Danish Crown: Feeding the Future." Harvard Business School Case 522-057, December 2021.
  • October 2015 (Revised August 2018)
  • Case

Ozark Feed and Ag Corporation: The ERP Decision

By: Jan Hammond, Paul Kalmbach and Eric Bernstein
This case describes a medium-sized business that manufactures animal feed for commercial and companion animals. The company has been growing rapidly and is considering whether or not to implement an enterprise resource planning (ERP) system. Ozark currently uses an IT... View Details
Keywords: ERP Systems; Information Technology; Supply Chain Management; Growth Management; Performance Improvement; Animal-Based Agribusiness; Decision Choices and Conditions; Agriculture and Agribusiness Industry; Information Technology Industry; Missouri; Oklahoma; Texas; Arkansas
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Hammond, Jan, Paul Kalmbach, and Eric Bernstein. "Ozark Feed and Ag Corporation: The ERP Decision." Harvard Business School Case 616-019, October 2015. (Revised August 2018.)
  • August 2019 (Revised February 2020)
  • Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details
Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia
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Reinhardt, Forest L., Shu Lin, Natalie Kindred, and Nancy Hua Dai. "New Hope Liuhe: Building an Integrated Agri-Food Business." Harvard Business School Case 720-009, August 2019. (Revised February 2020.)
  • December 2015 (Revised April 2019)
  • Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred
Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details
Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; MINT; QSR; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value and Value Chain; Supply Chain; Infrastructure; Animal-Based Agribusiness; Entrepreneurship; Emerging Markets; Crime and Corruption; Governance; Growth and Development; Agriculture and Agribusiness Industry; Nigeria; Africa
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Alvarez, Jose, and Natalie Kindred. "Chicken Republic." Harvard Business School Case 516-052, December 2015. (Revised April 2019.)
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

skilled workers. Sometimes it's best to avoid following the herd and seek out an original niche. That was the road taken by animation studio Pixar, which established itself near the mudflats of Emeryville, across the bay from San... View Details
Keywords: by Dina Gerdeman
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

for major innovations. The science base was high quality and deep. Research on animal feeds could lead over time into a successful pregnancy test. Unilever's knowledge about edible fats and detergents was... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

the brand was trying to tell? When you look at the ads across the entire programming, and there's 85 to 90 ads that are aired during the Super Bowl, which people actually watch, you begin to see the themes coalesce around a few different ideas. Those ideas tend to... View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 05 Jun 2018
  • First Look

New Research and Ideas, June 5, 2018

Case 518-001 Alltech Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing... View Details
Keywords: Dina Gerdeman
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2016
  • First Look

April 19, 2016

middle class—outweigh the challenges of operating there. And indeed, as embodied by Nigeria's status as a net food importer despite having 80 million hectares of potential agricultural land, the challenges are considerable. Animal View Details
Keywords: Sean Silverthorne
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