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February 2016 (Revised March 2016)
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America's Cup in 2013: Oracle Team USA vs. Emirates Team New Zealand (A)

By: Rory McDonald, Alan MacCormack and Vanessa Ampelas

Four teams across the world are furiously designing, building, testing, and learning to sail a boat that would be one-of-a-kind in order to win the 2013 America's Cup. Choosing the best development path was a challenge as the teams had less than three years to prepare,... View Details

Keywords: Risk Management; Competition; Innovation and Management; Sports; Sports Industry; New Zealand; United States

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