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- Faculty Publications (4)
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- February 2021
- Background Note
Jobs to Be Done: A Toolbox
By: Derek C. M. van Bever, Bob Moesta, Iuliana Mogosanu, Shaye Roseman and Katie Zandbergen
The Jobs to Be Done methodology is both a theory and a practical approach for understanding customer behavior and why people make the choices they make. Many practitioners, whether they work for startups or incumbent businesses, find Jobs to Be Done useful because it... View Details
Keywords: Customer Value and Value Chain; Decision Choices and Conditions; Knowledge Acquisition; Attitudes; Perception; Theory; Behavior; Customer Relationship Management
van Bever, Derek C. M., Bob Moesta, Iuliana Mogosanu, Shaye Roseman, and Katie Zandbergen. "Jobs to Be Done: A Toolbox." Harvard Business School Background Note 321-095, February 2021.
- Jun 2020
- Panel Discussion
COVID-19 in Africa: Reflections, Challenges and Next Steps
By: John D. Macomber, Mattias Fibiger, Hakeem Belo-Osagie, Shikhar Ghosh, Anywhere Sikochi, Laura Alfaro, Euvin Naidoo and Suraj Srinivasan
In June 2020, the Africa Research Center hosted a four-part webinar series titled COVID-19: Reflections, Challenges and Next Steps. The series brought together alumni and friends from across Africa and provided the opportunity to get to know HBS professors who are... View Details
Macomber, John D., Mattias Fibiger, Hakeem Belo-Osagie, Shikhar Ghosh, Anywhere Sikochi, Laura Alfaro, Euvin Naidoo, and Suraj Srinivasan. "COVID-19 in Africa: Reflections, Challenges and Next Steps." Harvard Business School Africa Research Center, June 2020.
- 2019
- Book
Problem Solving: HBS Alumni Making a Difference in the World
By: Howard H. Stevenson, Russ Banham and Shirley Spence
Problem Solving is the culmination of four years of research conducted by a small project team from 2015 through 2018 in collaboration with HBS alumni, students, faculty, and staff. Its broad and deep knowledge base is derived from a survey of 13 MBA classes... View Details
Stevenson, Howard H., Russ Banham, and Shirley Spence. Problem Solving: HBS Alumni Making a Difference in the World. Southwestern Publishing Group, 2019.
- Research Summary
Overview
Winner of the Harvard Business School outstanding teacher award and research awards from U.S. and international health care and accounting organizations: 2016 “60 of the Most Powerful People in Healthcare in 2016,” Becker’s Hospital Review, January 3, 2017 ; 2014 ... View Details