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July 2016 (Revised March 2024)
Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details

Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Computer Industry; California; United States

March 2018
Teaching Note

Alphabet Eyes New Frontiers

By: Raffaella Sadun

Teaching Note for HBS No. 717-418 View Details

March 2024 (Revised May 2024)
Supplement

Alphabet Eyes New Frontiers (B)

By: Juan Alcácer, Raffaella Sadun and Kate Stoppiello

June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

March 2018 (Revised September 2023)
Case

X: The Foghorn Decision

By: Robert S. Huckman, Karim R. Lakhani and Kyle R. Myers

In February 2016, Kathy Hannun—a project leader at X, Alphabet Inc.'s so-called "moonshot factory"—had to prepare a recommendation for the senior leadership of X regarding the future of Foghorn, a project she was leading to develop a carbon-neutral process for... View Details

Keywords: Innovation; R＆D Project Management; Radical Innovation; Clean Technology; Innovation and Management; Technological Innovation; Energy; Research and Development; Projects; Management; Decision Choices and Conditions; Technology Industry; Energy Industry; Green Technology Industry; California

March 2019 (Revised July 2021)
Case

Waymo LLC

By: John R. Wells and Benjamin Weinstock

On December 5, 2018, Waymo LLC, a subsidiary of Alphabet Inc., launched the United States’ first commercial driverless-car ride-hailing service (Waymo One), based in Phoenix, Arizona. As with other ride-hailing services such as Uber and Lyft, Waymo One riders... View Details

04 Dec 2019
Book

Creating the Experimentation Organization

a process of five steps by which companies can effectively scale experimentation, using an alphabetical mnemonic: Awareness, Belief, Commitment, Diffusion, Embeddedness. The five stages of creating an experiment organization, adapted from... View Details

Keywords: by Michael Blanding

17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

organizations? Retirees may also find that all that extra time at home can ruffle relationships. In the study, some men whose wives had been homemakers said they drove their wives crazy soon after retirement by invading the kitchen and doing things like View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

04 Apr 2018
Research & Ideas

Smart Cities are Complicated and Costly: Here's How to Build Them

Chombosan Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to... View Details

Keywords: by John Macomber; Construction; Green Technology

27 Jun 2024
Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

year filled with fast-moving developments in generative AI, the incorporation of the tools into search and shopping functions sheds light on just how powerful AI-enhanced search engines like Microsoft Bing could become. For instance, View Details

Keywords: by Ben Rand; Technology

01 Nov 2016
First Look

First Look - November 1, 2016

embodiment of virtual capitalism into the modern world. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50918 Harvard Business School Case 717-418 Alphabet Eyes New Frontiers In October 2015, Google restructured... View Details

Keywords: Sean Silverthorne

29 Feb 2016
HBS Case

Bigbelly's Big Bet on the Digital Trash Can

more targeted advertisements based on the demographics of the passers-by. The LinkNYC program rolling out in New York City will provide a combination of high-speed Wi-Fi and “context aware” ads. The program is a partnership with Intersection, the first company launched... View Details

Keywords: by Michael Blanding; Energy

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

space, and asks how the voice assistant should fit in with Alphabet's larger portfolio of products and services. While the mobile phone was the major platform for Google Assistant, Alphabet had recently introduced a range of smart home... View Details

Keywords: Dina Gerdeman

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