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- News (25)
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- 30 Mar 2016
- News
Google’s Alphabet Has a CEO Problem
- 18 Aug 2015
- News
Google's Alphabet move was brilliant
- July 2016 (Revised March 2024)
- Case
Alphabet Eyes New Frontiers (A)
By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman
In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details
Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Computer Industry; California; United States
Alcacer, Juan, Raffaella Sadun, Olivia Hull, and Kerry Herman. "Alphabet Eyes New Frontiers (A)." Harvard Business School Case 717-418, July 2016. (Revised March 2024.)
- 13 Aug 2015
- News
Google’s Alphabet Move Is Reorganizing 101
- March 2018
- Teaching Note
Alphabet Eyes New Frontiers
By: Raffaella Sadun
Teaching Note for HBS No. 717-418 View Details
- March 2024 (Revised May 2024)
- Supplement
Alphabet Eyes New Frontiers (B)
By: Juan Alcácer, Raffaella Sadun and Kate Stoppiello
Alcácer, Juan, Raffaella Sadun, and Kate Stoppiello. "Alphabet Eyes New Frontiers (B)." Harvard Business School Supplement 724-473, March 2024. (Revised May 2024.)
- 12 Aug 2015
- News
Google Building New Innovation Model with Alphabet Inc.
- 04 Dec 2019
- News
Alphabet Turns a Page and a Brin
- 30 May 2023
- News
Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech
- June 2018 (Revised January 2020)
- Case
Voice War: Hey Google vs. Alexa vs. Siri
By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja
By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details
Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry
Yoffie, David B., Liang Wu, Jodie Sweitzer, Denzil Eden, and Karan Ahuja. "Voice War: Hey Google vs. Alexa vs. Siri." Harvard Business School Case 718-519, June 2018. (Revised January 2020.)
- 13 Aug 2015
- News
The Example Larry and Sergey Should Follow (It’s Not Buffett)
- 16 Dec 2020
- News
How Can Managers Avoid Greenwashing?
- 11 Aug 2015
- News
From Google to Alphabet, what does the change mean?
- 01 Aug 2017
- News
Index Rules and Analyst Fatigue
- 16 Mar 2021
- News
How Microsoft stays on Washington’s good side
- March 2025
- Case
YouTube: Bidding for NFL Sunday Ticket
By: Anita Elberse and Crystal Yao
In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details
Keywords: General Management; Entertainment; Media; Sports; Marketing; Management; Business Strategy; Bids and Bidding; Sports Industry; Entertainment and Recreation Industry
Elberse, Anita, and Crystal Yao. "YouTube: Bidding for NFL Sunday Ticket." Harvard Business School Case 525-045, March 2025.
- 07 Nov 2021
- News
Kominers’s Conundrums: Looping Letters in a Narrative Arc
- 11 Aug 2015
- News
Google did NOT split up because of the EU, legal experts agree
- 25 Nov 2019
- News