Alphabet - Publications - Faculty & Research

30 Mar 2016
News

Google’s Alphabet Has a CEO Problem

18 Aug 2015
News

Google's Alphabet move was brilliant

July 2016 (Revised March 2024)
Case

Alphabet Eyes New Frontiers (A)

By: Juan Alcacer, Raffaella Sadun, Olivia Hull and Kerry Herman

In October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat... View Details

Keywords: Innovation; Conglomerates; Corporate Restructuring; Google; Corporate Strategy; Corporate Entrepreneurship; Innovation Strategy; Business and Stakeholder Relations; Research and Development; Diversification; Financial Reporting; Talent and Talent Management; Technology Industry; Computer Industry; California; United States

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13 Aug 2015
News

Google’s Alphabet Move Is Reorganizing 101

March 2018
Teaching Note

Alphabet Eyes New Frontiers

By: Raffaella Sadun

Teaching Note for HBS No. 717-418 View Details

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March 2024 (Revised May 2024)
Supplement

Alphabet Eyes New Frontiers (B)

By: Juan Alcácer, Raffaella Sadun and Kate Stoppiello

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12 Aug 2015
News

Google Building New Innovation Model with Alphabet Inc.

04 Dec 2019
News

Alphabet Turns a Page and a Brin

30 May 2023
News

Alphabet CEO Sundar Pichai on Leadership, AI, and Big Tech

June 2018 (Revised January 2020)
Case

Voice War: Hey Google vs. Alexa vs. Siri

By: David B. Yoffie, Liang Wu, Jodie Sweitzer, Denzil Eden and Karan Ahuja

By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s strategy for Google Assistant, its entrant in the voice assistant space, and asks how the... View Details

Keywords: Alphabet; Amazon; Apple; Strategy; Technology; Intelligent Assistants; Smart Speaker; Voice Assistants; Voice; Platform; Technology Adoption; Digital Platforms; Competitive Strategy; Product Positioning; Technology Industry

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13 Aug 2015
News

The Example Larry and Sergey Should Follow (It’s Not Buffett)

11 Aug 2015
News

From Google to Alphabet, what does the change mean?

16 Dec 2020
News

How Can Managers Avoid Greenwashing?

01 Aug 2017
News

Index Rules and Analyst Fatigue

11 Aug 2015
News

Google did NOT split up because of the EU, legal experts agree

07 Nov 2021
News

Kominers’s Conundrums: Looping Letters in a Narrative Arc

March 2025
Case

YouTube: Bidding for NFL Sunday Ticket

By: Anita Elberse and Crystal Yao

In December 2022, Erin Teague, a senior director and the global head of sports, movies and shows at YouTube, technology giant Alphabet Inc.’s video- sharing platform, received the news that Sundar Pichai, the chief executive officer of Alphabet and its subsidiary... View Details

Keywords: Entertainment; Media; Sports; Marketing; Strategy; General Management; Management

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