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  • January 2017 (Revised October 2021)
  • Case

Delivering the Goods at Shippo

By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates... View Details
Keywords: Application Program Interface; API; API Strategy; Customer Cohorts; Churn; Retention; Entrepreneurship; Venture Capital; Business Startups; Strategy; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Valuation; Shipping Industry; Technology Industry; Retail Industry; San Francisco; California; United States
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  • April 2015 (Revised December 2015)
  • Case

Resuscitating Monitter

By: Benjamin Edelman and Wei Sun
After a Twitter API change and policy change block his fledgling startup, solo entrepreneur Alex Holt evaluates his options. Should he double-down with a major investment in new servers, rewriting his app from scratch, and charging users for a service that he had... View Details
Keywords: Platform Strategy; Envelopment; Dependence; Social Media; Business Strategy; Vertical Integration; Information Technology; Digital Platforms; Advertising Industry; Information Technology Industry; Australia
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  • May 2007 (Revised September 2008)
  • Case

Biocon Limited

By: Krishna G. Palepu and Ananth Chepuri
Biocon Limited was facing significant pricing pressure in their cash cow business, that primarily consisted of manufacturing Active Pharmaceutical Ingredients (APIs). To combat this commoditization, Biocon's leadership had chosen an innovation-led strategy. This new... View Details
Keywords: Globalized Firms and Management; Innovation and Management; Leading Change; Growth and Development Strategy; Risk Management; Organizational Change and Adaptation; Biotechnology Industry; India
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  • 22 Jul 2019
  • Book

How to Be a Digital Platform Leader

challenges and opportunities posed by digital platforms, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power is a new book by Harvard Business School Professor David B. Yoffie and coauthors Michael... View Details
Keywords: by Martha Lagace
  • 19 Sep 2023
  • HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

about implementing AI, there are different levels of sophistication to consider. You could wait for other companies to develop the relevant applications, or you could buy an API and build your own application, or you could actually train... View Details
Keywords: by Ben Rand; Technology; Information Technology
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

Aligning Strategy and Sales By: Cespedes, Frank V. Abstract— Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication... View Details
Keywords: Sean Silverthorne
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

months since it went live. But traction with the firm’s developer friendly product, an API that allows large enterprise customers to automate their shipping needs, had initially been slow until one customer single handedly tripled the... View Details
Keywords: Sean Silverthorne
  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

for neural networks increase, as does accessibility to off-the-shelf APIs from big tech and academic institutions that help speed up innovation. Entrepreneurs have also learned the wisdom of targeting AI applications toward specific,... View Details
Keywords: by Rocio Wu
  • 05 Sep 2019
  • Sharpening Your Skills

Making the Right Technical Hire

team forever. 3. Long-term need vs. short-term fix Another common mistake is hiring a full-time expert in an area that only needs occasional work—for example, performance engineering. Certainly, if you’re building a complex distributed application that has heavy... View Details
Keywords: by Julia Austin; Technology
  • 23 Feb 2016
  • First Look

February 23, 2016

APIs By: Huckman, Robert S., and Maya Uppaluru Abstract— No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50570 February 2016 Theoretical Economics Matching with Slot-Specific Priorities: Theory By:... View Details
Keywords: Sean Silverthorne
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

own profits when one side is subsidized in equilibrium. By contrast, if platforms make positive margins on both sides, the same investment has the regular, expected effects. Our analysis implies that the strategy space and the logic of... View Details
Keywords: Martha Lagace
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

2007, Google responded by organizing the OpenSocial Initiative. OpenSocial provided an application programming interface (API) that was adapted by many of Facebook's social networking rivals, including MySpace and LinkedIn. Relying on a single View Details
Keywords: Martha Lagace
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

purposes. Facebook makes changes In 2014, Facebook had changed the API and limited access to data, effectively closing the barn door after the horse got out. In 2018, after the scandal broke, Facebook further announced a six-point plan... View Details
Keywords: by George Riedel

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